The sports food and beverages mentioned in this article include sports nutrition (Sports Nutrition) and sports function beverages (Sports and Energy Drinks). It is particularly pointed out that sports nutrition does not include sports drinks, energy bars, etc.
This article is a summary of the report. Please download the full report to Leqing Think Tank website www.767stock.com
exercise food and beverage functions are divided into exercise neutralization and after exercise. Some products are designed to reduce oxidative stress damage and performance improvement, and some products are designed to promote the regeneration and recovery of physical strength and muscles after exercise.
Medicinal supplements are not as good as food supplements: Global sports food and beverages flourished - US$59.2 billion in 2015, 2005-2015 CAGR8.1%
Global sports food and beverages US$59.2 billion in 2015, 2010-2015 CAGR8.1%, is in the stage of moving from a niche market to a mainstream market. After the industry perspective has changed from athletes to the public's sports nutrition and health, the industry has achieved rapid development.
Leqing Think Tank (WeChat official account: lqzk168) Industry in-depth research
Global sports nutrition is moving from a niche market to a mainstream market
Research on sports nutrition in developed countries began in the 1930s. With the improvement of research level and the expansion of product market, the entire industry has gradually changed its perspective from athletes to the public's sports nutrition and health, thus achieving rapid development. The scale exceeded US$10 billion in 2014 and reached US$10.8 billion in 2015, an increase of 4.4% year-on-year. Ourui is expected to reach RMB17.5 billion by 2020, and CAGR 10% from 2015 to 2020.
industry structure is relatively scattered. In 2015, global sports nutrition CR5 accounted for 31.4%, which was relatively dispersed. Glanbia Plc continued to firmly hold the leading position in the industry with a double-digit market share of 14.2%. The competitive landscape has not changed much in the past five years.
"High-quality nutritional products should make most consumers more capable of buying" - the global leading brand Optimum Nutrition was founded in 1986 by the brothers Tony and Michael Castro. It has been developed rapidly into an industry benchmark through "gold medal whey protein".
In 2002, the product won the "highest quality" certificate issued by the American Institute Baking Association. In 2008, the Castro brothers sold the company to Glanbia, an international cheese and domestic food raw material manufacturer.
Currently, Optimum Nutrition has 8 major series of products, and its products are exported to Europe, Asia, South America and Australia, and it has agency and distribution agencies in more than 50 countries and regions around the world.
Global Sports Functional Beverages - The Future NO.1 Who is the one who is worth looking forward to
21 has ushered in two double-digit growth periods since the century. From 2002 to 2008, benefited from the further enhancement of consumer health awareness and around 2010, benefiting from the improvement of the overall economic environment after the financial crisis. The industry has a large space for scale: the global scale in 2015 was US$48.3 billion, with CAGR 6% in 2010-2015. Ouri predicts that the scale will reach US$65.2 billion in 2020, with a steady growth in the next five years, with a CAGR of 6%.
Global sports function beverage concentration is relatively high, and the competition for leaders is intensifying. The proportion of
CR5 has climbed from 58% in 2011 to 67% in 2015. Among them, Red Bull GmbH has continued to make efforts to seize the market share of the leader PepsiCo Inc in recent years, and finally narrowly surpassed the latter by 0.5% in 2014 and became the new "global sports function beverage king". In 2015, PepsiCo Inc's market share also rebounded for the first time in the past five years. The NO.1 dispute has entered a white-hot stage. Who is worth looking forward to in the future?
More than 10,000 employees, the Red Bull beverage, which was popular all over the world in 2014, officially entered China, and its future target markets: Western Europe and the Far East.
Red Bull drinks are all made of high-quality ingredients imported from Europe. Alpine spring water is added with taurine, B vitamins and glucose that are rich in the human body, which effectively relieves the fatigue of the body. It has always been committed to supporting sports events and popular culture, and is loved by young people around the world with its fashionable and trendy image.
"Red Bull Gives You Wings" - originated from efficient cost management and continuous brand investment, as well as the selling point of "increasing physical strength + concentration". So far, Red Bull Group has sold about 62 billion cans of Red Bull in 171 countries around the world, and in 2016 alone, more than 6 billion cans were sold, an increase of 1.8% year-on-year.
This article "Sports Nutrition Products Industry" full report download: Leqing Think Tank website www.767stock.com
Leqing Think Tank, in-depth research on global industries and companies
WeChat public account: Leqing Think Tank (ID: lqzk168)
Personal WeChat account: ID: lqzk777
Sina Weibo: Leqing Think Tank
