British brand evaluation agency Brand Finance (Brand Finance) released the "2021 Global Airline Top 50 Brand Values" list (Airlines 50 2021), and the three major American airlines Delta Air Lines , American Airlines , and United Airlines ranked in the top three. China's three major airlines Air China, China Southern Airlines , and China Eastern Airlines all entered the top ten.
The total value of 50 airline brands in the world is US$72.9 billion, and the total brand value has dropped by one-third from the previous year due to the losses caused by the global COVID-19 pandemic.
Brand Finance uses the license rate method to calculate the value of a brand in its ranking list. This method estimates future revenue attributable to patent use by calculating a brand’s franchise rate to achieve “brand value.” It can be understood as the net economic benefit that the licensor can obtain through brand authorization in an open market.
ranking Name Headquarters Location Brand value/annual growth rate
1, Delta, United States 5.77 billion USD/-37.5%
2, American Airlines, United States 5.336 billion USD/-39.9%
3, United Airlines, United States 5.003 billion USD/-39.2%
4, Emirates, United Arab Emirates, United Arab Emirates, USD 4.669 billion USD/-31.9%
5, , Southwest Airlines, United States 3.971 billion USD/-33.6%
6, China International Airlines (Air China) China 2.88 billion USD/-34.1%
7, China Southern Airlines (China Southern) China 2.601 billion USD/-35.8%
8, China Eastern Airlines (China Eastern) China 2.171 billion USD/-32.5%
9, Air Canada (Air Canada) Canada USD 2.169 billion/-41.5%
10, British Airways (British Airways) UK USD 2.092 billion/-42.8%
11, Lufthansa (Lufthansa) Germany
12, Qatar Airways (Qatar Airways) Qatar
13, Ryanair (Ryanair) Ireland
14, Japan Airlines (Japan Airlines) Japan
15, Turkish Airlines (Turkish Airlines) Turkey
16, Qantas Australia
17, ANA (ANA) Japan
18, Air France (Air France) France
19, EasyJet (Easyjet) UK
20, Air Asia (AirAsia) Malaysia
21, Alaska Airlines (Alaska Airlines) United States
22, Singapore Airlines (Singapore Airlines ) Singapore
23, Korean Air (Korean Air) South Korea
24, Jetblue Airways) United States
25, Russian Airlines (Aeroflot) Russian
26, Latam Airlines (LATAM Airlines) Chile
27, Hainan Airlines (Hainan Airlines) China
28, KLM (KLM) KLM
29, Shenzhen Airlines (Shenzhen Airlines) China
30, Xiamen Airlines (Xiamen Airlines) China
31, Thai Airlines (Thai Airways) Thailand
32, Cathay Pacific (Cathay Pacific) Hong Kong
33, Etihad Airways (Etihad Airways) UAE
34, Iberia Spanish
35, Asiana Airlines (Asiana Airlines) South Korea
36, Indigo (Indigo) India
37, Wizz Air Hungary
38, Jet2.com UK
39, Saudi Airlines (Saudia) Saudi Arabia
40, China Airlines (China Airlines) Taiwan, China
41, Juneyao Airlines (Juneyao Airlines) China
42, Air New Zealand (Air New Zealand) New Zealand
43, Westjet Airlines (Westjet Airlines) Canada
44, Eva Airways Taiwan, China
45, Spirit Airlines US
46, Swiss Airlines (Swiss) Swiss
47, Vueling, Spain
48, Garuda Indonesia (Garuda Indonesia) Indonesia
49, Jetstar (Jetstar) Australia
50, Avianca Panama
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