has gone from rising to becoming a trend, and the celebrity effect plays an important role in the strong growth of NFTs. In recent months, with the continuous entry of traditional celebrities from all walks of life, NFT is sweeping across various sub-sectors such as entertainment, games, sports, art, music, and fashion with a tide.
With its own traffic attribute, celebrity participation often opens up popularity for the product or brand, and even directly brings huge economic benefits, as is NFT. With the help of the marketing ace of "fan economy", NFT seems to have "gathered countless fans". This article lists celebrities and KOLs participating in NFT, as well as their commonly used NFT platforms to see which NFT platform is the most celebrity-attractive.
OpeaSea
Yao Ming
Yao Ming is the chairman of Chinese Basketball Association , and is also the first and only Asian player selected and so far to be selected for the Naismith Basketball Celebrity Memorial Hall. In the 2020 NBA Draft , Yao Ming was selected by Houston Rockets as the No. 1 pick. He then was selected into the NBA All-Star lineup for 6 consecutive seasons (8 careers in total), 2 times as the second team of the NBA All-Star team, and 3 times as the third team of the NBA All-Star team.
Recently, the wine estate "YAO Family" founded by Yao Ming launched the new wine brand "THE CHOP" and limited edition NFT collections. This is the world's first winery auctioned with NFT digital collections.
Currently, the NFT collection is being auctioned on the NFT trading platform Opensea, with an average selling price of 0.22 ETH. Each NFT corresponds to a bottle of physical THE CHOP wine, and is accompanied by a certificate of authenticity signed by Yao Ming.
"THE CHOP" part NFT Source | OpenSea
Zion Williamson
"Fat Tiger" Zion Williamson is a basketball player of the NBA team New Orleans Pelicans. He entered the NBA as the draft No. 1 pick in 2019 and has outstanding strength. According to Elias Sport Bureau, Zion Williamson made 58.5% shooting percentage in the first 40 games of his career, the highest shooting percentage in the first 40 games of his career in NBA history.
It is precisely because Zion Williamson often performs historically in the arena that he is very popular and has become the veritable "king of goods" in the NBA. This is true in the traditional sports world, and the NFT world is the same. For example, in January 2021, Zion Williamson's NFT star card was sold for a high price of $100,000.
In April this year, Zion Williamson cooperated with basketball magazine SLAM to launch the NFT star card and auctioned on OpenSea. The SLAM x ZION series will launch two star cards, including the basic version, the gold version, the gold signature version and the 1/1 platinum signature version. At the same time, the series also includes a future basketball card.
Zion Williamson Some Star Cards Source | OpenSea
Jalen Suggs
Jalen Suggs is a point guard who is an rugby athlete. With his outstanding strength, Jaren Sages became the No. 1 pick in the 2021 NBA draft .
On April 21, Jaren Sages sold his "wonderful moment" video as an NFT on OpenSea, with a final bid of 4.12 ETH. The highest bidder will receive the shoes Jaren Sages wore when he won the competition and the autograph on it.
Jaren Sages' wonderful moments Source | OpenSea
Takashi Murakami
Takashi Murakami is a Japanese artist and the founder of the Superflat movement. He is famous for his comprehensive understanding of art and popular culture in contemporary pop art. Takashi Murakami is well-known in fashion, art and trend circles, such as collaborating with well-known brands such as Louis Vuitton, whose works include painting, sculpture, sketching and animation.
In March 2021, affected by the Beeple auction incident, Takashi Murakami began to participate in NFT and released NFT collections on OpenSea. At the same time, in order to pay tribute to CryptoPunks, Murakami has launched a series of NFT collections that combine sunflowers with CryptoPunks elements.
Some works by Takashi Murakami Source | OpenSea
However, Takashi Murakami canceled the auction of the pixel version of the Little Sunflower NFT, claiming that it needs to be more prepared and firmly believes in the huge potential of NFT.
Oleksandra Oliynykova
Oleksandra Oliynykova is a tennis professional who ranks 30th in the International Tennis Federation (ITF) World Tour Rankings and 649th in the Women's Tennis Association (WTA).
In March this year, Oleksandra Oliynykova cast part of her right arm equity into an NFT for auction on OpenSea. This is her first and last NFT. In this auction, Oleksandra Oliynykova auctioned the area above the elbow on the inside of his right arm, with a total area of 15 cm x 8 cm (about 6 inches x 3 inches). Winners can resell, leave blank, or entrust a tattoo or body artwork in the area.
Kings of Leon
Kings of Leon is an American rock band founded by four brothers in 1999 in Nashville, Tennessee, USA.
In March this year, Kings of Leon and crypto startup Yellowheart launched the "NFT Yourself" collection for sale on OpenSea to celebrate the release of its new album "When You See Yourself", the first band to release an album in NFT form.
Snoop Dogg
Snoop Dogg is a Grammy-nominated American rapper and one of the favorite students of producer Dr. Dray. He is known as "American Palace Rap King" and "West Coast Rap Godfather".
In April this year, Snoop Dogg and Nyan Cat cooperated to sell NFT collections on OpenSea. The "Hazy Nyan Cat" series and the "Nyan Blunt" series are limited edition models, both priced at 0.42ETH, and "Nyan Dogg" is auction models, with the highest bid of 16ETH.
Snoop Dogg collaborates with Rainbow Cat NFT works Source | OpenSea
In addition, Snoop Dogg has launched its first NFT series on Crypto.com's NFT platform, and posted a music video on YouTube with Shiba-Inu ( Japanese Shiba Inu name on Dogecoin avatar) on YouTube.
It is worth mentioning that the NFT platform launched by Crypto.com has also cooperated with celebrities such as Aston Martin Cocht F1 team, Axel Mansoor, crypto artist BossLogic, music idol Boy George.
Scott Adams
Scott Adams is the creator of "Dilbert", and some of his published works have topped the best-selling rankings of " New York Times ". "Dilbert" is an American comic known for its fictional characters and protagonists written and illustrated by Scott Adams . It was first published on April 16, 1989. Known for his ironic office humor.
In mid-April this year, Scott Adams was selling NFT versions of its famous comics on OpenSea, with the highest NFT bid called "Dilbert NFT Comic F-word" reaching $120,000.
Dilbert NFT Comic F-word Source | OpenSea
John Cleese
John Cleese is a master of the British comedy industry and a member of the British comedy group Monty Python. In March this year, John Cleese auctioned his Brooklyn Bridge work drawn on iPad on OpeaSea for NFT, starting at $100.
This work is intended to satirize George C. Parker, the notorious fraudster in American history. From 1900 to 1928, George C. Parker sold many American landmarks using different pseudonyms, including Statue of Liberty , Madison Square Garden , Metropolitan Museum , General Grant National Memorial and Brooklyn Bridge.
In addition, Chinese singer-songwriter Chen Huanren, "China's New Rap 2020" contestant Gao Jiafeng, Korean Olympic champion Koo Ja-Cheol and other celebrities all auctioned NFT works on OpenSea.
Nifty Gateway
Eminem
Eminem is an American rap superstar and the best-selling music artist in the United States in the 2000s. Eminem's world-wide success and acclaimed work is widely recognized for accepting white rappers in pop music for breaking racial barriers, often referred to as one of the greatest rappers of all time, with ten No. 1 albums on the Billboard 200, which have all hit the top of the charts in a row, making it the only artist to achieve that goal.
In April this year, Nifty Gateway announced that Eminem will launch NFT collections on Nifty Gateway, including limited edition, auction version and open version. Currently, the three audio open versions of "EMINEM", "SLIM SHADY" and "MARSHALL MATHERS" have been closed for sale. There are two different NFTs in the limited edition, each with 50. The auction series has only one NFT and has an "Infinite" album signed by Eminem. For example, the final auction price of "STANS' REVENGE" is $100,000.
Eminem Some works Source | OpenSea
The Weeknd
The Weeknd is a Canadian singer-songwriter. His works have won three Grammy Awards and were nominated for for the best original song award of . The Weeknd was also selected as one of the 100 most influential people in TIME magazine in 2020. Judging from the fact that The Weeknd works often swept media platforms and music charts, it can be seen that they are extremely popular.
After announcing that it will release its single in NFT in March this year, The Weeknd officially released NFT on Nifty Gateway not long ago, with the work called "The Source" selling for as much as $490,000.
The Weeknd Work Source | Nifty Gateway
Mick Jagger
Mick Jagger is the lead singer of the British rock band Rolling Stones (The Rolling Stones). He is also one of the most influential lead singers of the rock ever, and has released countless popular songs.
Now this 76-year-old rock "old cannon" has also joined the NFT craze. A few days ago, Mick Jagger announced that it had released NFT on Nifty Gateway for its new song "Eazy Sleazy", with the final bid price of $50,000, and this profit was also used by Mick Jagger for charity.
EAZY SLEAZY Source | Nifty Gateway
Justin Roiland
Justin Roiland is an American actor and one of the creators of the famous animation "Rick and Morty". On January 20 this year, the crypto art NFT created by Justin Roiland was officially released on Nifty Gateway. This work has 3 open editions and 5 limited editions.
According to Cryptoart.io data, as of now, Justin Roiland ranks 25th in the artist's transaction volume ranking, the transaction volume of works has exceeded US$3.6 million, the number of works sold has reached 3,448 pieces, the highest transaction price is US$290,000, and the average transaction price exceeds US$1,000.
Justin Roeland Some works Source | Nifty Gateway
In addition, American musician DJ and record producer Illenium, electronic musician Deadmau5, world record holder Eliud Kipchoge, well-known British DJ, electronic music producer Carl Cox, etc. have all released NFTs on Nifty Gateway.
Rarible
Salt Brother
Internet celebrity "Salt Brother" Salt Bae is known to everyone for her charming and unique salt-spreading posture, and is popular all over the world. On Instagram, "Sayan Brother" has tens of millions of followers and the video views are also as high as tens of millions.
In March this year, "Salt Brother" released and auctioned its "Salt Action" NFT on Rarible, and wrote in the introduction, "On January 7, 2017, I became popular with this salt sprinkler video."
Oscar nominated actor
Academy Awards is the highest award in the American film industry and the most popular movie era in the world. Recently, Nomine (ETH), a project jointly with Rarible and others, revealed that 25 actors or directors who were nominated for the 2021 Academy Awards will receive three NFT crypto artworks, which will be nominated for Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director.
This NFT is designed by artists Jon Noorlander, Shaylin Wallace, Rocco DiSpirito, etc., with the names of each nominee. Each winner can be auctioned on Rarible and the proceeds will be donated to the charity of their choice.
Lindsay Lohan
Lindsay Lohan is a film and television actor. He has previously become popular for "Mean Girl" and has won the 14th MTV Movie Award Best Actress Award. Lindsay Lohan has over 8 million followers on Twitter alone.
In February this year, Lindsay Lohan announced that it is selling NFT artworks on Rarible for 33 ETH.Lindsay Lohan is again selling NFTs themed on Rarible for over $15,000.
In addition, Lindsay Lohan also claims that Bitcoin is the future.
"Lightning" Source | Rarible
Megadeth
Founded in 1983, Megadeth is one of the important bands in the United States that pioneered Thrash Metal. It has sold more than 20 million albums worldwide, and 5 consecutive platinum-selling albums were nominated for 7 times with Grammy Best Metal Performance.
In mid-April this year, Megadeth will auction the NFT issued by "Megadeth Genesis" on Rarible, with the final auction price of 8.4 WETH.
Megadeth Genesis Source | Rarible
Soulja Boy
Soulja Boy is an American rapper with over 5.2 million followers on Twitter. Soulja Boy is also a crypto enthusiast. In addition to frequently posting articles on Twitter to mention Dogecoin, it has also invested in various cryptocurrencies such as BTC and ETH.
As early as January this year, Soulja Boy released its first crypto art NFT on Rarible, with a total of 20 editions, and each edition is priced at 5 ETH. Not only Rarible, Soulja Boy also casts an NFT through Valuables tweet that it posted in July 2018, with a current highest bid of $1,990.
In addition, well-known hip-hop band Wu Tang Clan, musician Sean Ono Lennon and others have also released NFTs on Rarible.
Ethernity Chain
Belle
Belle is a famous football player in Brazilian . He was once praised as the "King of Football" by FIFA . He was also listed as the 100 most influential figures of the 20th century by " Times ".
In April this year, under official authorization, Ethernity Chain officially launched a Bailey-certified NFT collection co-created by Australian concept artists Kingsletter and Visual Lab, containing 3 to 6 works. This is the first time that Bailey trading card has been released in digital form, and 90% of the proceeds from this NFT sale will also be attributed to Bailey Foundation.
Muhammad Ali
Muhammad Ali is a famous American boxer and boxing champion. He has won the title of heavyweight boxing champion 22 times in 20 years. Although the legend has passed away, he has unimaginable popularity. For example, the King of Football , Messi, is his fan.
In March this year, Ethernity Chain and the Alibaba Foundation jointly launched the " Ali series" NFT, aiming to commemorate the life of boxing champion Ali. The NFT includes famous photos "Ali and Fraser" taken by Sports Illustrated in 1971, and some of the proceeds will be transferred to the Louisville Museum, which is dedicated to Ali's life and career.
Tony Hawk
Tony Hawk is a skateboarder and actor. During his career, Tony Hawk not only won over 70 games, but also started his own skateboarding company Bridhouse. Among them, the 900 difficult action completed by Tony Hawk makes it respected as a "skateboarding myth".
. This legendary skateboarder has millions of fans on Instagram, and his launch of games is also very popular. For example, the Tony Hawk Extreme Skateboard: American Wilderness series produced by is extremely popular in Europe and the United States. Currently, Tony Hawk skateboarding game released by computer game developer Activision is also establishing a partnership with Ethernity Chain and issuing NFTs in the coming weeks.
Fernando Tatis Jr.
Fernando Tatis Jr. is a shortstop of Major League Baseball . He currently plays for the San Diego Padres. He was named one of the top 100 major league rookies in early 2019. Today, the Padre’s No. 1 rookie series NFT was released by Ethernity Chain on April 26.
In fact, Ethernity Chain is not only an NFT platform, but also supports charity. In the first round of NFT auction launched by Ethernity Chain, celebrities such as Winklevoss brothers, football stars Paolo Maldini and Christian Vieri, Philadelphia 76ers owner Michael Rubin, top 100 DJs Alesso and Dimitri Vegas & Like Mike, etc.
SuperRare
Don Diablo
"Big Pineapple" Don Diablo is an Dutch DJ, music producer and artist. She was discovered and signed by a record company at the age of 15.Don Diablo is the most popular house DJ in the world. In 2019, he was selected as the sixth among the top 100 DJs by DJ Mag. Beatport has named him the best-selling "House" and "Future House" artists of all time.
In April this year, Don Diablo's first NFT concert called "Destination Hexagonia" was sold on SuperRare for 600 ETH. The 60-minute NFT concert was specially created for auction. It was filmed by Don Diablo and cameraman Paul Snijder for more than a year. The auctioneer will eventually get a USB drive containing video files.
Deadmau5
Deadmau5 is a Canadian electronic music producer and DJ. His album has been nominated for the Grammy Award for Best Electronic/ Dance Music Album Award six times.
As early as December last year, Deadmau5 and augmented reality (AR) artist Sutu launched an NFT artwork called "In Titan's Light" at SuperRare. In this 30-second NFT video, there is a segment of Deadmau5 audio work SATRN.
In Titan's Light Source | SuperRare
In addition, traditional companies such as Time, New York Weekly, and sneaker design RTFKT Studios have also participated in the NFT sale on SuperRare.
Foundation
Edward Snowden
Edward Snowden is a former employee of the CIA (CIA). He was wanted by the United States and the United Kingdom for disclosing the secret documents of the National Security Agency "PRISM" to the British "Guardian " and the United States " Washington Post ".
On April 15, Edward Snowden released the first NFT "Stay Free" on the Foundation. This work contains landmark court verdicts in American history and represents freedom of the press. In the end, this work was successfully auctioned with 2,224 ETHs and was decentralized.
At the same time, Snowden seems to be a Bitcoin enthusiast. He has appeared at the Bitcoin 2019 conference and claimed in 2020 that he wanted to buy Bitcoin.
Stay Free Source | Foundation
Kevin Roose
Kevin Roose is a columnist for The New York Times. The New York Times has global influence and readership. So far, it has won 130 Pulitzer Prizes and ranks 18th in the world in terms of circulation.
In March this year, Kevin Roose turned one of its columns into NFT for public sales, and finally sold at 350 ETH. And that portion of the proceeds will be donated to the magazine's "The Most Needed Case Fund" to support social welfare causes in New York and elsewhere. At the same time, buyers can be introduced in a follow-up article about this transaction, mentioning their name, unit and other related information, and of course they can also choose to be anonymous.
In addition, Russian feminist punk band Pussy Riot, electronic musician Aphex Twin and visual artist M.I.A. have also held NFT auctions on the Foundation.
Zora
Mike Shinoda
Born in Los Angeles Mike Shinoda is one of the lead singers of the American legendary rock band Linkin Park (Linkin Park). Lincoln Park shocked, conquered, and even defined Millennial fans with its unique music. At present, its first phenomenal album has sold over 30 million copies worldwide, and has received platinum sales certification from more than 20 countries. It is the holder of the band's first album sales record since the 21st century.
In February this year, Mike Shinoda launched its first NFT auction on Zora, which represents a video of Mike Shinoda's single One Hundredth, with a maximum bid of 6.66 WETH. And Mike Shinoda will donate the initial proceeds of the NFT to the charity Art Center College of Design.
Mike Shinoda Some works Source | Zora
RACh
RAC is a famous musician and Grammy Award winner. In early 2020, RAC and Zora jointly issued $TAPE, a tape token of 100. A TAPE token can be exchanged for a box of RAC's physical tapes, with a starting price of US$28 per coin; in October 2020, RAC released the community token RAC on Zora, and will start the coin exchange program for airdrops to supporters and TAPE tokens.
It is worth mentioning that in addition to Zora, RAC has also released crypto art NFT on SuperRare and sold it for 25 ETH.
In addition, traditional celebrities participating in NFT releases on Zora include Lincoln Park band member Mike Shinoda, British graphic designer David Rudnick, etc.
In addition to the above-mentioned artists and NFT platforms, traditional celebrities such as Grammy Award winner Lupe Fiasco, tennis star Naomi Osaka, rapper Ja Rule, famous Spanish musician SWOG, legendary wrestler The Undertaker, Korean pop girl group Mamamoo and boxing superstar Jake Paul have also released NFTs on various other NFT platforms.
Conclusion
According to the previous article, starting from 2021, traditional celebrities led by entertainment and sports have entered NFT more and more frequently. These celebrity effects have indeed increased the attention and number of NFTs. According to The Block Research data, since this year, the number of users of NFT platforms such as NBA Top Shot, Axie Infinity, Sorare, and CryptoPunks has increased significantly.
Source: The Block Research
However, the celebrity effect is also a double-edged sword. Under the wealth effect brought by NFT, it is difficult to rule out whether these celebrities have hype behaviors, and the follow-up hype by participants is undoubtedly a "stimulus to grow" for the industry. Judging from the data, this wave of NFT craze is indeed cooling down.
According to the data from Nonfungible.com, the number of buyers, sales, and wallet activity are continuing to decline. Meanwhile, the average NFT price is also falling, with the decline of more than 67% in March compared to the all-time high (ATH) of $4,300 in February this year. In addition, The Block data also shows that since the trading volume peaked in February, NFT sales began to gradually decline.
From this point of view, the entry of celebrities can certainly expand the popularity and influence of NFTs, but if they are maliciously hyped, it is difficult to guarantee whether they will overdraw their future development space in advance.
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