Text: Sandra Zhang Source: Foodaily Daily Food (ID: foodaily)
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Foodaily extracts the most important and most valuable new product information and news information in the food industry on time every week. All companies that may change this industry are listed!
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Highlights of this week:
New products
1, Yuanqi Forest launches a new brand to enter energy drinks, focusing on 0 sugars 0 fats health new energy
2, layout of plant-based sports nutrition, VEGA, a subsidiary of Danone ONE enters the Chinese market
3, Costa promotes cola-flavored coffee, unlocks new ways to play coffee
4, Heytea promotes plant-based meat burgers, further increases tea drinks + light food
5, Naixue's "good food restaurant" opens, broadens new retail scenes
6, UNO promotes "fiber +" bottled drinking yogurt, positioned as a three-meal meal a day
7, Quaker first recommends slow carbon meal replacement milkshake, further increases weight management
8, Kellogg promotes cereal crispy, jumps out of early Meal scenes are entering the convenient healthy snacks
9. Mengniu Tekang promotes high-end adult milk powder, immunity + nutritional power to help
10. Super zero push 3-day card-burning meal and wind version, every delicious meal, customized
11 for Asian stomach, Jinniantang promotes new style fish fragrance meatball mix noodles, promotes the integration of plant meat and Chinese catering
12. RIO classic cocktails are newly upgraded, new packaging, new flavors, new wine, Jinmian
13, Wahaha co-branded Pop Mart pushes blind water, for the new product pH9 .0 soda water builds
investment and financing
14, Nestle increases its capital in China by 700 million yuan, involving pet food and plant-based products
15, Thailand's Tiansi invests more than 1 billion yuan in China, and the energy drink melee has started
16, yogurt brand Jane Eyre received 400 million yuan in Series A financing, which will focus on upstream supply chain
17, Keep completed US$80 million in E financing, with a valuation of more than one billion
Company News
18 , Wang Bobo and the barbecue brand have been eating skewers, constantly making its debut and refreshing the cereal edible scenes
19, Laiyifen launched a fresh snack strategy and started the second half of snacks
20, Coca-Cola opened a brand pavilion in Meituan, aiming to accelerate the expansion of catering channels
1, Yuanqi Lin launched a new brand to enter the energy drinks, focusing on 0 sugar 0 fat health new energy
Recently, Yuanqi Forest announced the launch of a new energy drink brand alien, and the brand's main slogan is "the next generation of 0 sugar new energy". In order to distinguish it from ordinary energy drinks and coffee with high sugar, high fat and unhealthy, alien energy drinks mainly include 0 sugar and 0 fat, and do not contain artificial pigments and artificial caffeine, and do not add hormones. They use natural ingredients such as ginger, matte, L-theanine, vitamins, etc. to help boost energy and refresh, add erythritol as a sweetener, and add bubble elements to supplement the taste. Currently, the product has three flavors: classic original, light ginger and matte tea. It has been launched on the Alien Tmall flagship store and is priced at 330ml*24 cans/179.9 yuan.
Yuanwei Forest was founded in 2016. It is a new beverage brand with Internet genes. Its products focus on sugar-free, low-calorie, and healthy. Its product lines include tea drinks, sparkling water, milk tea and yogurt.
Image source: Alien
2. Layout plant-based sports nutrition, Danone's VEGA ONE enters the Chinese market
On May 18, Danone's plant-based sports nutrition brand VEGA ONE officially landed in the Chinese market and will use multi-source plant-based sports nutrition to meet the vegetarian nutrition needs of sports people. According to Danone, VEGA ONE is a professional plant-based sports nutrition brand that includes pre-, middle- and after exercise, sleep and daily nutritional supplements. The product line includes plant protein powder, plant protein energy bars, plant milkshakes, etc. Currently, VEGA ONE overseas flagship store has been launched on Tmall . The first batch of imported products include Sport plant sports nutrition powder series and plant protein nutrition powder series.
With the awakening of consumers' health awareness, the Chinese market's demand for innovative plant-based foods is growing rapidly. Plant-based milk beverages, yogurt, ice cream and plant meat have all entered the market, while plant-based sports nutrition is still in a shortage.Danone said that the important strategic deployment of plant-based business represented by VEGA ONE in China not only enriches Danone's product categories in the Chinese market, brings consumers more sustainable daily dietary choices, but also injects vitality into the plant-based industry's accelerated innovation pace.
Image source: Beijing News
3, Costa promotes cola-flavored coffee, unlocks new ways to play coffee
On May 22, Costa Coffee announced on its official Weibo that it launched new hand-tuned Coca-Cola-flavored coffee products, including Qicha Latte and Miaozo Kacla. Coca-Cola acquired Costa in 2018, and in March 2020, Coca-Cola launched its first Costa ready-to-drink coffee in the Chinese market. Previously, Coca-Cola also launched Coca-Cola Coffee+ - a new coffee-flavored Cola product.
Image source: COSTA
4. Heytea promotes plant meat burgers, further increasing the investment in tea drinks + light food
On May 18, Heytea's official Weibo announced that it will jointly launch plant meat burgers with the new plant meat brand zero week. According to reports, this "Future Meat Cheeseburger" is equipped with the popular artificial meat express train. It uses soy protein as raw material, with a calories of only 51% of real beef and is priced at 25 yuan. Heytea has also designed a futuristic promotional video for this, creating a delicious and fun fresh experience for adventurous consumers.
Further, this is also the increase in Heytea's investment in "tea + light food" after baking bread, Greek yogurt and snacks. The main focus is tea drinks, supplemented by light snacks, and the trend is to expand from afternoon tea to more scenarios such as leisure and entertainment, meal replacement, etc., providing consumers with more diverse product choices and deepening their consumption experience. From this perspective, "tea drink + ""more than "coffee +" has more imagination space. It is not only Western fast food, but also Chinese snacks such as Roujiamo are also within the matching range of tea drinks.
Image source: Heytea
5. Naixue’s “Good Food Restaurant” opens, expanding new retail scenes
On May 20, the new tea drink brand Naixue announced the launch of “Naixue Good Food Restaurant”, which will continue to launch different snacks. The first issue’s main snacks are the freeze-dried yogurt block series and the freeze-dried fruit series. Among them, the freeze-dried yogurt block series includes three flavors: strawberry, blueberry and mango, while the freeze-dried fruit series includes two flavors: mixed fruit slices and strawberry. The products will be launched on the National Naixue Store Snacks Showcase, which can be purchased directly or delivered through takeaway.
was founded in 2015. Naixue’s Tea became famous with the “tea drink + soft European bag” model. In Naixue’s Dream Factory store, it has been involved in baking, tea, wine houses, restaurants and retail formats. The snacks are launched in stores across the country this time, aiming to fully meet consumers' growing demand for healthy snacks and expand new scenarios for tea drinks.
Image source: Naixue's Tea
6. Younuo promotes "fiber +" bottled drinking yogurt, positioned as a three-meal meal companion for a day
A few days ago, the yogurt brand Younuo launched fiber + No. 1 bottled drinking yogurt, positioned as a three-meal companion. The product is selected for high-quality raw milk milk sources, with no less than 570 million CFU of Bifidobacterium lactobacillus added per bottle, and meets 30% of the dietary fiber required for adults in one day, without adding gelatin and artificial pigments, one bottle after meals to help intestinal health. Currently, the products include three flavors: classic original flavor, mellow oats and sweet strawberries. They have all been launched on the Tmall flagship store and are priced at 230g*9 bottles/128 yuan.
Image source: UNU
7. Quaker first recommended slow carbon meal replacement milkshake, further increasing weight management
On May 15, Centennial Oatmeal Family Quaker launched a slow carbon meal replacement milkshake that guarantees card control. The product uses high-fiber mixed grains as the core of the slow carbon diet, adding 27% high-quality whey protein, rich in 13 nutrients, with a calorie of about 200Kcal per bottle, and a full time lasts for 4 hours. There are high-fiber probiotic series and collagen peptide series with added inulin. The product has been launched on the Tmall flagship store and is priced at 6 bottles of 159 yuan.
It is worth noting that this is the first time that Quaker has launched a new product that has left the traditional cereal form.As a representative of high-fiber grains, oats have always been a staple food choice favored by weight management people. For this reason, Quaker has specially set up two categories in its Tmall flagship store, including light meal replacement and weight loss. The products set up are high-fiber, low-fat, fullness, etc. The launch of meal replacement milkshakes, on the one hand, conforms to the mainstream trend of oats as a healthy and light food, and fills the nutritional problem of pure oats as meal replacements. On the other hand, it also expands more consumption scenarios except breakfast with a brand new product form.
Image source: Quaker
8. Kellogg promotes cereal crispy, breaking out of the breakfast scene and entering into convenient and healthy snacks
On May 20, breakfast cereal giant Kellogg announced the launch of a cereal crispy snack series, with products ranging from seaweed meat floss flavor and brown sugar dirty tea salty and sweet. Select 50%+ Australian imported sunshine oats, rich in dietary fiber, add animal and plant double protein, four stages of careful baking technology, rapid dehydration and preservation of the cereal's light and crispy taste. The product is packaged in small bags and is currently on the shelves in Tmall flagship store, priced at 38g*8 bags/box/69.9 yuan.
Kelloggs is the world's largest cereal breakfast and snack manufacturer. Since entering China in 2013, Kelloggs has been focusing on breakfast scenarios. This time, the launch of convenient and healthy cereal crispness has expanded the consumption scenarios of products from breakfast to afternoon tea and overtime in the form of snacks. On the one hand, it indicates that the traditional breakfast crisis dominated by cereal cereals, and on the other hand, it shows that snacking is changing consumers' "fourth meal" eating habits.
Image source: Kellogg's
9. Mengniu Tekang vigorously promotes high-end adult milk powder, immunity + nutrition double-yi helps
On May 20, Mengniu Yashili launched high-end Shuangyi Neng adult milk powder Tekangli. The product targets sub-healthy users with low immunity, and uses immunity + nutrition as its core advantage to enter the adult milk powder market segment. As the first domestic immune Shuangyi Neng milk powder, this product, supported by Mengniu Dairy's high-quality dairy industry and probiotic research and development technology, selects pure and precious desert oasis ranch milk sources, and uses the direct spraying process of fresh milk to retain the excellent nutritional value of the milk itself; and selects probiotic species with excellent talents. After scientific proportions, 16 billion active probiotics (per can) are specially added to help enhance the body's immunity.
Image source: Mengniu
10, Super Zero 3-day card-burning meal and wind version, every delicious meal, customized for Asian stomach
On May 20, the weight management brand Super Zero announced the launch of the 3-day card-burning meal and wind version, providing consumers who want to lose weight but don’t know how to eat it, with a comprehensive and balanced dietary solution for 3-day 9 catering. Unlike the previous small powder box, this time the Hefeng version takes into account the eating habits of Asians, including rice, noodles, meat and vegetables, and 13 delicious ways to meet the needs of weight loss meals. The product has been launched on the Tmall flagship store and is priced at 429 yuan per set.
In order to create a healthier staple food, Super Zero has developed sugar control and card control technology, using new formulas such as konjac, white kidney beans, oats, and dietary fiber to reduce sugar and calories. In addition, considering sufficient nutrition and balanced diet, Super Zero has a variety of ingredients and nutrients in the 3-day meal. In terms of comparison, the food provided on a day is equivalent to 50g of preferred protein, 7 vitamins, a variety of unsaturated fatty acids, 28g of dietary fiber and 4 trace elements.
Image source: Super Zero
11. Jinniantang promotes new fish-flavored meatball mixing noodles, promoting the integration of plant meat with Chinese catering
A few days ago, the new fast food noodle brand Jinniantang jointly launched a new fish-flavored meatball mixing noodles at zero on weekdays. In the noodle making process, special red quinoa noodles made of imported high-strength wheat flour are used to show the kung fu charm of Chinese cut noodles. In the ingredients, innovatively improve the classic Sichuan cuisine fish-flavored shredded pork, rich fish-flavored sauce with pure plant meatballs, which restores the texture of real meat in sweet and sour and slightly spicy varieties, breaks the boredom of vegetarian food, and can also eat meat healthily in Chinese catering. The product has been launched on the Tmall flagship store and is priced at 19.9 yuan per pack.
Image source: Jinmiantang
12, RIO classic cocktails are newly upgraded, new packaging, new flavors, new wine, new wine,
On May 21, RIO cocktails announced on its official Weibo that it will upgrade the 3.8-degree classic cocktails from three aspects: new packaging, new flavors, and new wine. First of all, from the perspective of packaging visually, the contour curves highlighted at the bottom of the bottle body are visually longer, and the special coloring process is carried out on each letter to present a fresh and colorful visual effect. The taste is distinguished according to the letter "R" of different colors, thereby improving the recognition of the brand logo. In addition to changing the packaging,
has also achieved a breakthrough in taste, including 6 novel collision flavors such as blue rose whiskey and lime cucumber rum. In order to highlight the younger age, the promotional poster is matched with unique designs and copywriting.
Image source: RIO
13, Wahaha jointly launched Pop Mart to promote blind water, building momentum for the new pH9.0 soda water
On May 20, Wahaha announced a cooperation with the well-known blind box brand Pop Mart to move 13 images of the DIMOO space series to the bottle body of Wahaha's new pH9.0 soda water, and attracting the attention of young people with the triple "blind" method of random packaging + unknown flavors + mysterious blind box. The first batch of 1,000 boxes of blind water on the shelves were sold out within 5 minutes.
In addition to appearance, "blind water" also puts a lot of effort into "connotation". Wahaha pH 9.0 soda water adopts advanced water technology, and at the same time, 0 sugar, 0 calories, 0 fat, which caters to the current proposal of young people to live a healthy life. At the same time, its price is relatively affordable, with 66 yuan per box, and 14 bottles of soda and a blind box.
Image source: Wahaha
14. Nestlé increased its capital in China by 700 million yuan, involving pet food and plant-based products
On May 20, Nestlé announced a series of new investment measures in China. The overall scale of this capital increase exceeded 100 million Swiss francs (approximately RMB 730 million). The capital increase content includes pet food company Purena , plant-based products and candy business, aiming to further strengthen its layout in China, and at the same time enrich its product portfolio through technological innovation and high-end products.
Specifically, in terms of pet food, Nestlé will expand the production capacity of its Nestlé Prena pet food factory in Tianjin, and introduce internationally advanced production facilities such as professional prescription grains and wet grains to produce high-value-added products. In terms of plant-based foods, Nestlé will invest in the construction of its first plant-based product production line in Asia in Tianjin. In addition, Nestlé has increased investment in its candy business and upgraded the "Chengzhen" wafer production line.
15. Thai Tiansi invested more than 1 billion yuan in China, and the energy drink melee started
On May 19, Thai Tiansi Group announced as the founder and owner of the Red Bull trademark that it will make a series of investments in China in the next three years, with a total amount of 1.06 billion yuan, including deepening the strategic relationship between partners in China, setting up a new representative office in China, forming a domestic team, expanding a new production base, and launching more new products under the group, thereby expanding the brand's influence in China.
At present, the dispute between Thai Tiansi and Huabin Group over the Red Bull trademark has not ended. Previously, in 2019, Thailand Tiansi authorized Guangzhou Yao Energy Beverage Co., Ltd. to produce Red Bull Anneji functional beverages. At the end of 2019, Thai Tiansi established a branch in Beijing to introduce Thailand's Red Bull beverages into China. This time, the Thai Tiansi Group announced a large investment again, showing confidence and determination to grasp the domestic market, and also indicates that the energy drink melee is imminent.
16. Yogurt brand Jane Eyre received a round A financing of 400 million yuan, which will focus on the upstream supply chain
On May 19, Jane Eyre's yogurt brand announced that it had completed a round A financing of 400 million yuan. This round of financing was led by Jingwei China, followed by Heiyi Capital, Maxxing Capital, and CITIC Agricultural Fund. It is reported that this round of financing will be used to create a "factory + ranch integration" model, comprehensively layout the upstream supply chain, and expand the company's territory, add high-end yogurt and low-temperature desserts to the original yogurt categories, strictly control the quality of yogurt, and continue to provide users with high-quality safe and secure milk.
Jane Eyre Yogurt was founded in 2014. The brand concept is "raw milk, sugar, lactic acid bacteria, others are gone". It focuses on adding peace of mind and health. The main user group is the Gaozhi mother group. Sales have increased 56 times since its establishment 5 years ago.
Image source: Jane Eyre
17, Keep completed a US$80 million E round financing, with a valuation of more than one billion
On May 19, sports technology company Keep announced that it had completed a US$80 million E round financing, led by Times Capital, followed by old shareholders such as GGV Jiyuan Capital , Tencent, Morningside Capital and BAI. Taihe Capital serves as the exclusive financial advisor for this round of financing. It is reported that the post-investment Keep valuation has exceeded one billion US dollars.
Keep said that after the E round of financing, Keep will continue to focus on the company's mission, focus on the masses, provide more complete sports solutions for users' "movement" needs, and continuously strengthen its advantages in the content and product side, provide users with better sports experience, and become a sports experience platform and brand that truly solves sports needs.
Image source: Keep
18. Wang Baobao and the barbecue brand are skewers, constantly making appearances and refreshing the cereal edible scenes
Recently, the new national cereal brand Wang Baobao and the barbecue brand are skewers, launching a summer limited-time beauty ice drink - a big satisfying oat ice cream cup. The iced cup is mainly high-fiber Wang Baobao yogurt, and is a cereal with peach ice powder, yogurt and horseshoe beads. It is available in the Dasi Lushou Barbecue Store, priced at 29.9 yuan, and can be exchanged for half-price rights at the Wang Baobao Tmall flagship store member center for 1 cent.
As a new healthy cereal brand, Wang Baobao is not only about product innovation, but also constantly goes out to refresh the cereal edible scene. This cross-border extended the high-fiber oat edible scenario to offline subdivided barbecue scenes, solving the contradiction between young consumers who want to eat skewers but are worried about their health, allowing consumers to find a docking and suspend their sauna in the current fast-paced era, adding a refreshing and delicious double buff to barbecue.
Image source: Wang Baobao
19. Laiyifen launched the fresh snack strategy and started the second half of snacks
On May 18, Laiyifen held a press conference on the upgrade of the brand strategy of fresh snacks in Shanghai, establishing the brand strategy of using fresh snacks as Laiyifen for the next ten years. Laiyifen’s definition of fresh snacks is: fresh fresh flavors, central kitchen-style supply, and at the same time, it proposes five standards for ensuring fresh snacks, including fresh raw materials, technical preservation, packaging locking, delivery and fresh delivery, and competition for fresh production and sales.
In this regard, Laiyifen co-founder and chairman Shi Yonglei emphasized that "fresh snacks" are not to put a new label on industrial production of snacks, but a new category and new species in the snack industry, which will start the second half of the competition for snacks.
Image source: Laiyifen
20. Coca-Cola opens a brand hall in Meituan, aiming to accelerate the expansion of catering channels
On May 17, Coca-Cola announced that it will open a "Coca-Cola Brand Hall" in Meituan. In Meituan’s “Coca-Cola Brand Pavilion”, Coca-Cola will jointly launch group purchase packages and other discount activities. Industry insiders believe that Coca-Cola opened a brand restaurant in Meituan to accelerate the expansion of catering channels, use Meituan to expand the marketing scope of catering ports, improve brand performance, and recover the sharp decline in catering channels' sales affected by the epidemic.
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