On June 29, 2022, the third BIDC Brand Innovation and Development Conference was successfully held in Beijing. This conference was held in the form of a cloud conference with the theme of "New Dynamics, New Vitality, New Development". The conference aims to promote the process of domestic and foreign brand exchanges, build a bridge of brand cultural communication, deepen the soil for brand building, explore the connotation of brand innovation, and reshape the future value of the brand.
Conference attracted many famous enterprises and industry experts to participate in the conference around brand building, green development, scientific and technological innovation, 5G innovation and development, transformation and upgrading, craftsman spirit, artificial intelligence, smart medical care, etc., to share brand opportunities, promote cooperative development, and draw a smart blueprint together.
At the same time, the conference invited many brand building practitioners, famous management scholars, famous economists, media leaders, outstanding corporate representatives, etc. They combined their own practical experience and research results to carry out related discussions on the past, current situation and future of brand development.
Huang Sujian, researcher at the Institute of Industrial Economics, Chinese Academy of Social Sciences and president of the China Enterprise Management Research Association, put forward new insights on "the new industrial revolution empowers the high-quality development of enterprises" at the meeting. Through digitalization, it promotes enterprises to transform from creation, quality, and brand, so that China can achieve a revolutionary transformation from a manufacturing power to a manufacturing power.
Du Liqun, deputy director of the China Credit Research Center of Peking University, delivered a speech on "Credit Construction and Enterprise Innovation and Development", and made some discussions from three aspects: the significance of credit construction to the survival and development of enterprises, the problems and difficulties in the construction of the enterprise's credit system, the rapid construction of the credit system, and the countermeasures to help enterprises' innovative development. It also stated that the development of an enterprise cannot be separated from innovation, and integrating credit construction into all aspects of enterprise development and building a culture of integrity together will help the healthy and sustainable development of the enterprise.
Guo Yi, professor of the School of International Economics and Management of Beijing University of Technology and Business and Director of the Center for Enterprise Business Environment Research, delivered a speech on "The new connotation of brand influence in the new consumer era", explaining that the responsible and sustainable brand influence in the new consumer era is participating in a positive way, promoting the benign interaction between society, business and a better life, and is integrating into our pursuit of a better life in a silent way.
Liu Xuezhi, director of the Low Carbon Economy and Management Research Center of Beijing University of Chemical Technology, analyzed it for us in the research on the issue of "Enterprise ESG and Environmental Information Disclosure", from the development history, reporting model, development status to the development process, development trend, development status and existing problems of domestic ESG, and called on more enterprises, peers and institutions to work together to develop ESG standards in our own industry, thereby promoting the common innovative development of enterprises.
Lian Zongqing, Vice President of Strategic Market and Product Management of KEO Asia Pacific, shared with us how to better adapt to the Chinese market, as a foreign-funded manufacturing industry, follow the local customs through the strategy of localized brands, break the barriers of traditional manufacturing, and achieve a brand breakthrough.
Yipson Diversified Health China General Manager Chen Jialin introduced to us the development and growth of Smithda in the past 30 years since entering China, and actively promoted the popularization of health knowledge through the "2022 White Paper on Intestinal Health for People with Diarrhea" and the Intestinal Health Smart Mini Program.
Tata Consulting Services TCS Retail Business Department customer partner Wang Lixin discussed with us the use of artificial intelligence, cloud computing, automation, and agile technologies to help enterprises defend against complex cyber threats through a complete set of risk-oriented and situation-aware security services, build a data moat through a zero-trust model, and protect the data security of partners, suppliers, employees and customers.
Jiachi International founder and chairman Ma Shifa has shared with us the talent market observations and suggestions under the new epidemic situation in many regions recently, from the perspective of human resources empowerment, combined with industry data and insights, and gave us great inspiration.
Yum Software Consulting Consultant Zhang Xiuyuan let us understand the well-known omni-channel business operations, operation training, and organizational change. It can quickly help some difficulties in the process of committing to digital transformation, and can help brands to pass some organizational changes or training in advance to actually let sellers and the operators behind them know how to solve some problems brought by omni-channel. Xu Liedong, general manager of Shengfang Pharmaceutical R&D, said that Shengfang is willing to work with industry colleagues to promote clinical trials into a new technological future, with integrity, innovation, excellence, cooperation and growth, and will continue to stick to its own values, improve the speed of science and technology, help success with quality, and use cooperation to bring win-win results, and serve the life science industry.
The speeches and speeches of all the guests have brought us a lot of new thoughts. In the face of the "14th Five-Year Plan", I believe that the tremendous power of brand development to ride the wind and waves will continue to contribute to the diversified exploration and innovation of the company.
In addition, the "Hainuo Award" award ceremony was also set up at the conference. "Hainuo" is intended to pay tribute to many brand heroes through this award ceremony.
Among them, Jiachi International X-GIANTS, Shurui, Sinopec Lubricant Co., Ltd., Tata Consulting Services TCS, Shanghai Yumsheng Software Co., Ltd., BAA Asia United Business Aircraft, KLC Xinlida Club, Shengfang Pharmaceutical R&D, Sumeida Co., Ltd., Smida, Domino Pisa, Jiabeit, Linde (China) Forklift Co., Ltd., Tailing Electric Vehicle, Klitina and other companies won the Hainuo Award single award; Jiachi International X-GIANTS Mashifa, Tata Consulting Services TCS Suneet Puri, Shanghai Yumsheng Software Co., Ltd. Huang Fei, KLC Xinlida Club Li Bokai, Yipusheng Diversified and Healthy China Chen Jialin, Klitina Zhao Chengyou, Tailing Electric Vehicles Yao Li and others won the Nobel Prize Award.
Innovation is a race without an end. Today, more and more entrepreneurs stand out on the track of this race. The older generation of entrepreneurs use their experience and selfless dedication to work together with the new generation of entrepreneurs with their courage to explore and forge ahead to change this era and promote the steady and long-term development of society. Brand development continues to grow, and the thinking changes of the new generation of consumers require companies to iterate and update to meet their different needs. Enterprise development, brands lead, innovation shapes brands, and innovation drives the future. I hope that more of our brands can build consensus on brand development and work hand in hand.
