Recently, the total number of fans of Facebook (Facebook ), Twitter (Twitter ) and Youtube (Youtube) jointly created by China Daily and Qingdao Municipal People's Government News Office, the total number of fans exceeded 800,000. With comprehensive and timely information release and colorful interactive planning, the matrix has become the leader in the international communication work of Qingdao City, and has played an important role in shaping the image of a socialist modern international metropolis of "a vibrant ocean capital and a wonderful and pleasant city".
Since its launch in 2016, Qingdao's official overseas social media platform has promoted the international image of Qingdao's " Sailing Capital ", "fashion city" and "movie capital" from multiple angles such as culture, beauty, tourism and economic development. Together with Qingdao's English website (www.qingdao.chinadaily.com.cn), it has become an important window for telling Qingdao's stories well and spreading Qingdao's voice overseas. It is an overseas communication platform with official identity and people-friendly characteristics in Qingdao. The cumulative number of views on the page is 160 million times, and the number of interactions such as likes, forwardings, and comments exceeds 9 million.
Qingdao official overseas social media platform has comprehensively reported on the overall development of Qingdao's social and economic development from multiple levels such as policy reform, economic development, opening up to the outside world, culture, education, sports, customs and humanity. In terms of content production, the topic selection is novel and interesting, the pictures and videos are exquisite, the text is refined and the focus is prominent. At the same time, through live broadcasts and online and offline activities, original micro-videos, panoramic photos and other multimedia communication forms, platform users are attracted to Qingdao, and maintain active and close interaction with fans and organizations at home and abroad, especially international friendly cities and big V accounts, to help Qingdao improve its global popularity and international influence.
On July 28, 2022, released "Going to a date with light and shadow! Cloud visiting Jinsha Beach Beer City" has read 93,700 people on Facebook platform, and interacting 6,900 times
On April 13, 2021, Qingdao Facebook page released "'Qingdao-made' rail transit vehicle frame machine for the first time received a large overseas order", with post readings of 343,000 people, and interactions of 37,424 times
January 2, 2022, 2022 On the 8th, Qingdao Facebook platform page released Spring Festival blessings sent by Friends City Director
On January 8, 2021, Qingdao Twitter platform page released "-40℃ running as usual! Qingdao Fuxing high-altitude EMU will gallop on the Beijing-Harbin high-speed railway", with 41,101 people reading the post and 19,462 interactions
The content of Qingdao's overseas social media platform attracted the attention, likes and interactions of many heavyweight fan accounts, including domestic and foreign opinion leaders, international organizations, business people, government people, etc. In international terms, including Uruguay Ambassador to China and Mongolia, official account of the Prime Minister of Nepal, Deputy Prime Minister of the Democratic Republic of the Congo, Maldives Minister of Economic Development, Director of the Paraguay National Public Procurement Bureau, Professor Adrian Vermeule of Harvard Law School, Honorary Mayor of Adelaide, Professor Martin Priest of the University of Bradford, UK, former Tanzania Minister and Professor Mark James Mwandosya, founder of American publisher media Todd Smekens, Reuters Reporter Fanny Potkin, United Nations Development Programme , United Nations team in China, Ecuador's Embassy in China, Galway's Film Capital, British Sailing and Racing Magazine, Royal Agricultural University, Indian Minister of Shipping, China-Europe Digital Association, Mayor's Office of Long Beach, United States, Yamagata Film Capital, Bristol Film Capital, Kiel Sailing Capital, European News Channel, France's New Silk Road Research Institute, and the film capital Braford.
Qingdao International Friendly City Movie Capital Brafford Official Twitter Account, German Kiel Official Twitter Account reposted many times, like Qingdao Twitter Account Tweets
In August 2022, British West Southend Councilor Anna Firth released a tweet "Congratulations to the 'Qingdao' for winning the 2019-20 Cliber Global Sailing Championship", Qingdao Hai Media conducted a like interaction
In addition, hundreds of well-known Chinese diplomats and embassies abroad are also enthusiastic fans of Qingdao Hai Media's account, and they have liked and forwarded interactions many times every month, such as Foreign Ministry spokesperson Zhao Lijian, former Chinese ambassador to the UK Liu Xiaoming, Chinese Austria Ambassador Li Xiaosi, Chinese Cultural Counselor Zhang Heqing, Chinese Consul General in Kolkata, Chinese Consul General in Karachi Consul General Li Bijian, Chinese Ambassador Zhang Run, Chinese Ambassador to Uruguay Wang Gang, Chinese diplomat Cao Yi, Chinese Foreign Minister in Lebanon Wu Peng, Wu Peng, Director of the African Department of the Ministry of Foreign Affairs, Chinese Consul General in Osaka Xue Jian, Chinese Consul General in Osaka, and Chinese Consul General Zhang Meifang of Belfast, Deputy Consul General of Chinese Consulate General in Sao Paulo Li Qicheng, State Council Information Office, Chinese Embassy in the United States, Chinese Embassy in France, Chinese Consulate General in New York, Chinese Embassy in Japan, Chinese Embassy in Switzerland, Chinese Embassy in Austria , Chinese Embassy in Morocco, Chinese Agency for the Republic of Lithuania, Chinese Consulate General in Belfast, Chinese in Tesla Consulate General of Labor, Chinese Embassy in Portugal, Chinese Consulate General in Almaty, Chinese Embassy in Slovakia, Chinese Embassy in Turkey, Tanzania Embassy in China, Chinese Embassy in Sudan, Chinese Consulate General in Santa Cruz, Chinese Embassy in Equatorial Guinea, Chinese Embassy in the Netherlands, Chinese Consulate General in Montreal, Chinese Embassy in Morocco, Chinese Embassy in Morocco, Chinese delegations to the United Nations and other international organizations in Vienna.
Interaction screenshots of some big names and fans
In the future, Qingdao’s official overseas social media platform will continue to consolidate the existing communication effect, continue to enhance the international influence of all media platforms including Qingdao’s English portal website, and promptly and accurately convey Qingdao’s development trends to overseas readers. While focusing on publishing high-quality content, it will strengthen cooperation and exchanges with social accounts such as similar foreign accounts, industry big Vs, and partners to create a world-class Qingdao social media publicity portal, and show overseas audiences the new look, new atmosphere and new style of Qingdao in the context of the new era.
