A fan meeting of Korean star Song Joong Ki, the tickets were hyped from around 1,000 yuan to 6,800 yuan. If you are also a fan, can you accept such a price?
One ticket, one month's salary
On May 13, Song Joong-ki attended the press conference for the Beijing fan meeting (Picture source: Oriental IC)
Today (14th), the hearts of thousands of girls have flown to a place - Beijing Olympic Sports Center Gymnasium. At 7:30 pm, Song Joong-ki's Beijing fan meeting was held as scheduled here.
Song Joong Ki, who became popular with the TV series "Descendants of the Sun", has a very large fan base in China, and the huge fan effect has quickly increased the ticket price. According to China News Service on the 14th, tickets were sold out before the Beijing fan meeting began. The ticket price of the second row of the inner court, which was originally priced at 1,080, was once speculated to 6,800, while the price of the third row was 6,300.
Even the endorsement event of the press conference on the morning of the 13th, the ticket price of scalpers was as high as 1,500 yuan per piece, and buying two was 200 yuan cheaper.
The National Bureau of Statistics released yesterday that the average salary of on-the-job workers in 2015 was 63,241 yuan. Based on this, the average monthly salary is only 5,270 yuan. For an ordinary employee, the ticket price of 6,800 yuan is equivalent to more than a month's salary.
1 months, 6 cities
Song Joong-ki is very busy
0EYuanjing editor (WeChat ID: nbdnews) found that the itinerary for Song Joong-ki Chinese fan meeting determined in March this year showed that Song Joong-ki will be sure to go to 6 cities for this trip. The specific itinerary is: 5.14 Beijing; 5.21 Wuhan; 5.27 Guangzhou; 5.28 Shenzhen; 6.5 Shanghai; 6.11 Chengdu.
Image source: Weibo @Korean flute
Regarding the advance announcement of the news of the Chinese fan meeting, Song Joong Ki's agency head said that because they received the news, someone was cheating under the guise of Song Joong Ki's meeting. In order to avoid any fans being deceived, they decided to announce the news of Song Joong Ki's Chinese fan meeting first.
On May 21 after the Beijing fan meeting, Song Zhongji held his second fan meeting in Wuhan. The editor of Meike (WeChat ID: nbdnews) found that the ticket price of 580 yuan on a ticket platform had risen by 500 yuan and was sold at a price of 1,080 yuan; while the original price of 880 yuan rose to 1,680 yuan, an increase of 800 yuan; the ticket price of the first row seat near the stage was as high as 13,800 yuan.
On Ctrip, tickets for Wuhan are still being booked. Although the ticket price has not been greatly increased, Ctrip has adopted a bundled sale, and the ticket price includes gift cards, hotel accommodation, one-day tours and other packages. The package price has increased to varying degrees based on the original ticket price.
Why are Korean stars keen to come to China
On May 13, Song Joong Ki participated in "Happy Camp" (Picture source: Oriental IC)
From the early "Dae Jang Ge" and "Full House" to "You From the Stars" and "Descendants of the Sun" in recent years, Korean dramas have been booming in the Chinese film and television drama market for more than ten years without realizing it, which has also created a huge economic effect for South Korea. According to the reason of the China News Service, Korean media reported:
In 2014, South Korea's TV program exports increased by 7% year-on-year to US$256.28 million. Among them, the export volume to Asia was US$242.97 million, accounting for 94.8% of the total export volume, especially China's export volume.
idol stars who became popular with these popular Korean dramas have accumulated a large number of fans in China. Korean stars and agency companies have also seen China's huge fan economy. After each Korean drama is popular in China, relevant agency companies and stars will frequently go to China to hold a series of commercial activities such as meetings and commercial performances.
Why do they have a special liking for the Chinese market?
One of the reasons is that China's market is much larger than South Korea. Hong Xiaoxi, a Korean actor who once came to China in 2014, admitted that the scale of China's film and television market is much larger than that of South Korea. As an actor, everyone wants to go to the world stage. Compared with Europe and the United States, China is very close to South Korea and feels more intimate than Japan, so more Korean actors are willing to choose China as the first step toward the world.In addition, Korean idol stars have a great influence in China and have a wide influence on Korean waves, so Korean actors have more opportunities to perform in China, and are easily liked by everyone, and their work is easier to develop.
The younger age of fans is a major feature of the entertainment market, and Chinese fans are no exception. The so-called "foreign monks are good at chanting scriptures", in their eyes, "Korean wave" has even become a spiritual symbol. The editor of Meijing (WeChat ID: nbdnews) published an article not long ago, "The guy called a few people to pretend to be a Korean boy group and walked on the streets of China, and the result was that he was catching a chicken with an IQ! 》, Several of the guys dressed up in fashion and pretended to be Korean boy groups. Walking on the streets can attract many star-chasers to watch and take photos. This shows the influence of Korean stars among Chinese fans.
In addition, because South Korea has a mature artist training system, new artists grow very fast, and famous artists are easily replaced by newcomers. Under this replacement effect of newcomers, coupled with other factors such as the military service system, celebrities and brokerage companies are more willing to choose to monetize their fan economy as soon as possible to maximize their returns. The Chinese market is undoubtedly more attractive, so we have seen waves of popular Korean stars such as Lee Min Ho and Kim Soo Hyun frequently come to China.
It is precisely because Korean artists iterate faster, and there are few more influential film and television works in the future that Lee Min Ho and Kim Soo Hyun gradually stepped down from the altar after becoming popular.
Will Song Joong Ki now be like them, gradually forgotten by Chinese fans?
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