Where is the difficulty? Can you say like can defeat everything
The culture of an era will always retain the unique mark of an era, but in the long history of development, culture has different changes and innovations. This is the case with the culture of
HipHoph, and this change does not exist alone, so the unique imprint of an era can be seen from the HIPHOP culture itself or many HIPHOP stars, and the most intuitive one is probably the dress style. In terms of the
brand, the early R.M.C Adidas suits, Kangol hats to the trends of jerseys, loose jeans and AJ sneakers led by Death Row and Bad Boy Records in the 1990s. Now pioneers like Kanye West introduce high-end fashion elements into the HIPHOP culture. In terms of color matching, yellow, red, green, and black, which were influenced by black ethnic culture and reggae culture in the mid-1980s, were led by Salt N Pepa, Queen Latifah, Public Enemy and some others into the mainstream of HIPHOP. During the 1990s, the HIPHOP culture grew rapidly, and bright colors and concept clothing such as Wu-Tang Clan have basically stabilized. Today, trend leaders in HIPHOP, such as Kanye West (of course he has been away from pink Polo shirts for a long time), Tyga, Chris Brown instead favors brands such as Givenchy, Louis Vuitton, and Maison Martin Margiela.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- JEANS” But he thought the name was too long. After all, it was the best street brand. He must come up with a catchy name that could be equated with street clothing. At this time, KANI thought of a small change in the words "CAN I?" that he often spoke, and became KARL WILLIAMSKANI (full name) KANI joined "CAN I?" and became the jingle "KARL KANI".
As early as 1977, it became the largest black self-created HIPHOP clothing brand in the United States. What I want to say is that each of his clothes has his signature trademark. KARL KANI is the founder and designer himself. He was once summoned by former US President Clinton. He is a symbolic figure of the success of black designers!!! JAY-Z and P.DIDDY self-created brands have also endorsed KANI, and 2PACh has also endorsed it, and B.I.G also wears KANI. Now there are more women's clothing to choose from! Currently, in Europe alone, there are 2,500 stores!
[Kangol]
The old-fashioned Kangaroo in the UK
People who love KANGOL can be said to be spread all over the world. The British brand founded in 38 years.
As far as I know, the name of KANGOL is spelled out from the letters in three words, namely "KNITTING" (woven), "ANGORA" (Angora wool), and OL in "WOOL". This brand's insistence on products is self-evident. Therefore, it is deeply loved by many celebrities, from the Beatles to Hiroshi Fujiwara, Edison Chen, Edison Chan, and G-Dragon are all supporters of "Kangol".The classic British hat brand Kangol has a kangaroo-shaped brand mark that is impressive. As the designated hat manufacturer of Beatles, it is a hat brand that is loved by many living Hollywood stars such as Madonna, Jude Law, Eminem.
In addition, the logo of the famous American street dance group JabbawockeeZ is not just that mask, Kangol's fisherman's hat is also one of the classic costumes of the Mask Dance Group.
[New-Era]
A 95-year-old world-leading headgear designer, developer and manufacturer
It is the sole maker and dealer of the official ball cap of the Major League Baseball. It is also authorized by the National Basketball Association, the National Hockey League, and College -- Bowl Games and NationalChampions and Little League.
The most popular hat model in the HIPHOP world is NEW ERA CAP. It is known as the best quality and best design professional baseball hat brand in the world. Its promotional slogan is "It's not a cap, it's a flag!" (This is not an ordinary hat, this is a flag!).
[ECKO unltd]
The world's largest hip-hop brand, a big street clothing brand from the United States
brand spirit originated from hip-hop culture , and has won the favor of hip-hop and street fashion enthusiasts around the world. Eckounltd is not only bound by hip-hop culture. It perfectly combines hip-hop culture with popular fashion, electric games, and extreme activities, making EckoUnltd one of the most successful and creative comprehensive fashion companies in the world today.
Eckounltd not only has been recognized and loved by many young people around the world, but also has the honor to cooperate with many world-renowned magazines, organizations, and characters, including our familiar Nissan Automobile, Red Bull Beverage, Playboy, the National Football League, the National College Students' Sports Association, Hitchcock, etc.
[NESTA BRAND]
is an absolute INDIES BRAND
2000 NESTA BRAND, which entered the mainstream market of URBANWEAR in 2000. Its style is somewhat similar to LRG. It also draws on the customs and customs of various Caribbean coastal countries, as well as the essence of surfing, skateboarding, streets, and other style elements. After many years of falling, it did not have much significance. However, it has also attracted the attention and attention of many street fashion youths. Many big-name MCs have also worn their brands during their performances!!!
[FUBU]
On the east coast of the United States, it is a clothing brand that symbolizes black gangs
1989, Daymond John started the business of selling hats on the streets of New York, and unexpectedly made a big profit. So in 1992, he founded the FUBU brand. Speaking of this brand, we have to mention LL Cool J, the spokesperson of FUBU, who has been on the FUBU many times and "For Us ByUs" he has placed in the lyrics many times. FUBU has a record company called FUBU Records. The only album "The Good Life" has also entered the Billboard top 100 list.
It may be because blacks are the originator of HipHoph culture, which makes the FUBU brand exudes a strong HipHoph atmosphere. The brand’s concept is to pursue freedom and prefer young people who like to wear comfortably with a sporty feeling.
【Cross Colours】
"Clothes Without Prejudices"
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mentions Cross Colours, and we can think of too many names, such as TLC, who has a special liking for the brand, and the unique classic black models in advertising posters.
【Pelle Pelle】
Detroit's Auburn Hills
Before being known by the group fight, it became famous because of a brand. This is Pelle Pelle!
The first Baggy Pants in history was founded by Marc Buchanan in 1978. It started with a leather jacket and gradually entered the mainstream stage. Today's Pelle Pelle is still popular and is still a trendy favorite among many street people.
Of course, because of limited space, in addition to the above brands, there are many HIPHOP clothing brands and our common big brands have also launched many influential products. Like the relatively early Adidas Superstar, PUMA SUEDE, AIR Jordan, ConvereseAll Star series, etc., every product or brand has its own unique brand imprint. Just as the HIPHOP culture pursues, is unique and KEEP REAL.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ But it is undeniable that more and more fashion brands are beginning to integrate HIPHOP culture.
GQ magazine and Rap Genius website conducted a survey. The five most frequently seen brands in Rap works in the past fifteen years are Gucci, Versace, Prada, Chanel, Louis Vuitton. Of course, we should reiterate that the frequency of vocabulary appears is just one of the manifestations of whether a brand is popular or not, and it is far from representing everything. It is obvious that Kanye, Jay Z, Drake and others' mentions of a brand are naturally much more influential than those of some famous singers.
Shakespeare once said: "A person's dressing is the most true portrayal of his upbringing, taste and status."
Dressing is both a skill and an art
What do we wear
How do we wear
In fact, it is more of an attitude
Just like HIPHOP
It is also constantly changing and innovating
When you are ready, it is more of how to be yourself
