"League of Legends" has many personal theme songs of hero characters, which are loved and collected by many players. It also has many animation spin-offs. In addition to the IP "LOL" that interests the audience, what makes the audience new is also the various interesting things that happen to each character in the "Hero Universe"? The game characters and game IP are closely related and inseparable. In addition to attracting attention from derivative works, various cultural products derived from IPs also promote the development of the original IP.
plays a role in game characters in the IP. Whether it is the linkage between " Honor of Kings " and several major beverage brands, or the linkage promotion of several more well-known characters with MAC lipstick, the game characters play the role of "promotion" and "endorsement". In addition to earning some linkage fees for the game manufacturers behind Kings , it also plays a role in promoting the game.
Or, you must know the game character figures, and even the weight is added to it and there are one or two or more. "Onmyoji" will launch a game character figure every once in a while. Occasionally, the figure will be sold together with the character skin in the game, and even jointly created character figures with the "Dragon Soul" doll manufacturer. The price is more than 3,000 to 5,000, and 1,000 figures are still sold out within an hour. "Onmyoji" mobile game annual revenue, and figures, character cards and other peripherals account for not a small part.
The summer of 2019 " Detective Pikachu " was jointly created by Legend Pictures and Warner Bros., authorized and produced by Nintendo. Pikachu is not the most powerful game character in " Pokémon ", but it is one of the most popular characters in Pokémon. The peripherals named by Pikachu play a relatively important role in the image, publicity and revenue of Nintendo Games.
or above is the role of game characters to games and game manufacturers. It can be seen that the role of developing a game character is worthy of recognition for all aspects of the game. However, there are hundreds of game characters in one MOBA game alone, and many of them are unknown. Different game types and different game characters' skills can affect the player's attention to the character and are not very beneficial to the development of game characters.
Therefore, we briefly analyze the impact on the degree of players' preference for the game characters from the two aspects of game types and character skills. And in this direction, we put forward some suggestions on the role of developing game characters.
Influence of game types
Players like a game character and are not single-sided. Starting from the two major game types, card collection games and MOBA. The heroes of
MOBA-type games are not subject to level restrictions. Players may like any of the characters at any price. The popularity of game characters in this type of game depends more on the strength of the hero. But it is also said that there are no absolutely powerful heroes, only powerful players, so it is more common for the players themselves to decide their favorite game character .
Some players are more suitable for playing shooters, so what they like may often be characters who think they are shooters; some prefer middle lane, and what they like is more likely to be a middle lane assassin or mage. Often, players' gender is also one of the elements that affects them. In the "League of Legends" questionnaire, there are often very different heroes that female players and male players like the most in the data collected. Although the two concepts are different from the characters you like to play.
card collection . This type of game often has character levels, so it is often more popular with high-level characters, and many low-level characters are rarely mentioned by players. High-level characters are more rare and harder to obtain. "What is easy to obtain will never be cherished, and what is not obtained will always be commotion." Perhaps this is a psychological process, and more rare characters will often be cherished by players.
In "Onmyoji", even though Arachi and Ichimelian are not often used due to skills and other reasons, due to the SSR level and some other reasons, their cooking power and influence in the game are still much greater than the Shikigami that are often used in the R class; and in "FGO", the top ten of them are five-star game characters in the annual chef rankings. It can be seen that card collection games have a great impact on character level on .
The influence of character skills and strength
Whether it is MOBA or card collection, after all, the overall environment belongs to the "game", so the influence of skills and character strength on the player's viewpoint on the character is particularly important.
In "Honor of Kings", no matter which hero the player likes, the skills and strength of this character are the best in the current version without exception. This character may not have a better appearance, and even the price and background legend are not very prominent or trendy. However, due to the skills and strength, moderate characters are more popular among players, such as Arthur. In this life, he is King Arthur , and he will draw a sword in the stone in the next life.
In " Ark of Tomorrow ", due to skills and strength, the 3-star specialist nanny Furong may be more popular than the 6-star operator Angelina. Because Angelina's skills are all used to accelerate, recover blood, and later attacks, it is also more complicated to maintain. So many players draw Angelina. Even if she is a 6-star operator, many players are still willing to leave resources to 5-star operators or even 3- or 4-star operators.
Sometimes the Shikigami level does not represent everything in "Onmyoji". Due to the Shantu skill mechanism in the R card, it is in a prosperous position in this game. Many copies of Shantu are indispensable; the skill mechanism of the girl in the SR box will be much stronger in fighting skills than Yimulian, so now, Yimulian, the SSR shield Shikigami, has a higher appearance rate than that of the girl in the SR box. It can be seen that sometimes the character skills and strength can also play a decisive role.
The appearance and temperament of the character are the top priority
But no matter what, this is an era of "looking at the face", and the appearance and personality of the character become particularly important. Sometimes in the minds of players, their popularity is not affected by factors such as level, skills, and strength. Although I am just a vase, the vase has its own advantages.
For example, in "King", Cheng Yaojin , you can't say that his skill strength is not enough. Many times, Cheng Yaojin can play a decisive role in a game, with affordable and powerful abilities, but it is difficult to see him in the selection of popular heroes. Naturally, compared with the sword immortal who kills one person in ten steps, keeps his way without leaving a thousand miles, and has a brilliant figure, the answer to this choice is self-evident.
and temperament is also very important. Joan of Arc in "FGO", there are thousands of cards with high appearance in FGO, and Hei Zhen is ranked among the top three in the kitchen power list all year round. In addition to the high appearance, she is mainly "cute" in temperament, arrogant and popular, which is very consistent with the tastes of this group of players. Three points rely on appearance and seven points rely on temperament.
development suggestions
It can be seen that developing a character is also very difficult. In order to make players like it, many factors need to be considered in order to use these characters and gain more benefits for the game.
MOBA game, character skills and strength are the first factors worth considering. After all, this is a competitive game, and players attach great importance to the character's skill strength. The second is the appearance of the character. Due to the game world view setting, such as Runeland like "League of Legends", the existence of the evil mage Vega does not seem abrupt, but because of its powerful output and mechanism, it is very popular. Coupled with cute skins, players' stereotypes about small tricks are also reshaping them. When the skill intensity reaches a certain level, the appearance is just an extra bonus.
card collection game, the hierarchy cannot be changed, this is the gameplay of this type of game. You can also only consider building a role from the perspectives of skills, temperament, appearance, etc.There are not many ways to play games like
, so the ability changes of characters cannot be too large. Like "Onmyoji", even if many Shikigami have been strengthened, there is still no place to find employment. Therefore, since the skills are not strong enough, it is better to consider developing several dungeons and activities to give more Shikigami the opportunity to find a job. When a character has the opportunity to scan faces in my house, then appearance and temperament are the factors that need to be considered.
Summary:
The game types are different, and the player audience is naturally different, so the reasons why players like characters are also different. MOBA emphasizes competition, but everyone loves beauty at the same time; cards emphasize plot, so the background story of the characters can affect them more, but at the same time, the game is full of battle, so the skills cannot be ignored.
game is a diverse cultural product, and its impact is also diverse. The view here is indeed one-sided, but a game can often start from the perspective of the game characters and can use the characters to maximize the coordination between players and the game.
