There are people in the place
There are Starbucks ...
A cup of coffee, a city.
February 26 this year
Someone took a tent to queue up all night
Someone directly "blocked" Starbucks
!
cat claw cup
Just recently, Starbucks launched a limited product for the cherry blossom season
. One of the cat claw cups was snatched by consumers
. Although it looks roughly a double-layer glass cup with cat claws
, after injecting milk or other color drinks
built-in cat claw shape will gradually become "clear and physical"
Quick... Stop!
I am careful to be cute.
for you, and my heart and my shriveled wallet
for you!
But then again,
The reason why Starbucks' cat claw cup is so popular
In addition to the cute design of its own product
This is actually closely related to the cat-sucking culture of the young generation
Japan Fukuoka - Kengo Kuma craftsmanship work
Fukuoka Starbucks is an unusual "chopstick house" designed by the famous architect Kengo Kuma. It consists of 2,000 stick-shaped components, connected by complex methods of oblique weaving to create a sense of direction and flow.
Zurich, Switzerland - Coffee Journey
Don't get me wrong, this is not just a cafe. This is a cafe train transformed from train cars by Starbucks and Swiss Railway Company SBB.
This unique cafe train has two floors, each with a counter. The lower counter serves office workers and is suitable for short trips; the upper floor is prepared for long trips and has comfortable padded seats.
lazily leaning against the train window, holding the steaming coffee in your hand, smelling the mellow smell while enjoying the scenery along the way... I guess this is a scene that all "literary youth" have dreamed of.
Netherlands Amsterdam - "Second-hand" coffee theater
"Coffee Theater" is a new term launched by Starbucks in Amsterdam - the main and secondary are cleverly distributed in the space with layers of obstacles, creating a stage that comprehensively displays barista production, coffee utensils, and coffee culture.
Dutch oak plus recycled wood blocks formed by ceilings, bicycle inner tubes and recycled wood decorative walls, and more secondary recycling of waste can be seen everywhere.
From the introduction of new products on the door glass
to the light design no matter where the customer sits
will not be directly exposed to the light
If excellent store design
has set off the name of Starbucks' retail design
, then the constantly updated cup design
has opened up Starbucks Emotional communication with consumers
helped it stabilize the position of the leading coffee chain
Since 1997
Every Christmas Starbucks launches Christmas cup
Accompanying generations of growth
Christmas cup breaks the emotional boundaries between consumers and sellers
has become a Christmas tradition comparable to John Lewis Christmas advertising
2017 Starbucks launches hand-painted Christmas cup
2017 Starbucks launches Christmas mug
In addition to Christmas cup
Starbucks launches also launches seasonal limited edition and city limited edition
according to season and regional characteristics
0 Joint cooperation models and other theme cups
Starbucks launches a limited edition cup of the Year of the Pig launched by China
Starbucks launches a
Valentine's Day series coffee cups and thermos cups
Starbucks launches a
Paul launched by Asia Joe Co-branded cup
with cherry blossom season as the theme
with trendy design captured thousands of girls
in South Korea
in autumn and winter limited edition cup
in South Korea
in summer starbucks launched in South Korea
in summer starbucks launched in South Korea
in summer starbucks also encourages fans
in summer starbucks to transform their own paper cups
creates many mysterious cup shapes
Marvel version Starbucks
Fantasy vacation Starbucks
But if you think
Starbucks is only obsessed with cup design
, then it is very wrong
It is also very creative in the peripheral design
often launches some eye-catching features surrounding
Starbucks Calendar
Limited Starbucks Card
Starbucks mooncake
From store design to peripheral design
Starbucks has established a deep emotional link with consumers through a series of creative designs
Finally created the world's most successful coffee chain brand
