On March 29, 2019, on the streets of Tokyo, Japan, 31-year-old Aizawa Emiri (Aizawa みり) was wearing a white wedding dress and walked down from the nanny's car. The security guard quickly held an umbrella for her and escorted her to the nightclub she ran. There are more than 400 flower baskets in front of the nightclub, with a total value of 10 million yen (about 580,000 yuan).
As soon as you enter the door, a champagne tower , which consists of 150 bottles of high-end champagne, comes into view, worth 100 million yen (about 5.8 million yuan), is a gift from guests.
This is not a wedding, but the retirement ceremony of Japan's first drink-accompanied girl Aisawa Emiri.
Countless great officials came to support the show, and all the top drinkers in Japan were also present to bid farewell to her 10-year drinker career.
Why does a drink girl have such a great influence? Everything has to start from the beginning.
1.
988, Aizawa Emiri was born in Yokohama City, Kanagawa Prefecture, Japan.
Due to the poor family background, I moved with my father since I was a child and was wandering around.
After graduating from high school, 18-year-old Aize left home and lived at her boyfriend's house.
Because of her low education and unable to find a job, she decided to go to a nightclub in Yokohama to be a drinker.
As the name suggests, it means drinking and chatting, selling skills but not selling yourself.
In Aize's mind, the drink lover can wear beautiful clothes, dress like a princess, and have a considerable income.
When I first entered this industry, Aize was still very young and ignorant, and no customers chose her.
She could only wander among the various tables and help her colleagues. It would be fine if there was no improvement in work at
, but what she unexpectedly expected was that Aize's boyfriend proposed to break up and swept her out. That year, Aize was only 20 years old.
After a while of sadness, Aize decided to start over. Since there is no way out in this small nightclub in Yokohama, go to Japan's largest club.
So, she came to Kabukicho in Shinjuku, Tokyo alone - the largest entertainment center in Japan.
However, this is Tokyo, and there are tigers and dragons everywhere. It is not easy to gain a foothold here.
is just a newcomer, but there are still no customers who choose her, but she made up her mind to make a name for herself.
She began to study and study the culture of drinking, and spent a lot of time studying how to improve conversation skills and emotional intelligence.
In order to have something to talk to with different customers, she reads at least 5 newspapers a day and reads at least 20 books a month.
Over time, she understands it, whether it is political news, fashion culture, celebrity gossip, or even the direction of the stock market. Not only can you understand it, but you can also give advice for guests.
She can also memorize the birthdays, preferences, and even every sentence she has said.
She always pays attention to climate change and sends regular emails to customers to greet each other: "It's cold, remember to add clothes." "The weather is hot, please pay attention to prevent heatstroke."
She works 6 days a week, and is always the first to arrive and the last to leave. With the fighting spirit and ruthlessness of 996, she quickly became the first drinker in Kabukicho.
Interestingly, due to alcohol allergy , Aize can hardly drink alcohol, but guests can understand and tolerate this "short".
She just drinks alcohol-free drinks and simply chats with customers, and she can be favored by customers.
At the 24th birthday celebration, she created a turnover of 28 million yen (about 1.6 million yuan) in one night.
Aize has a regular customer named A Zheng, who is very generous in his actions.
Every festival, he will give Aize big gifts, including LV suitcases, LVT shirts, LV toys, CHANEL jackets and other luxury goods. He gave the champagne tower at the beginning of this article.
In 2012, Aize, who made his mark in the public relations industry, successfully signed a contract with " Little Demon Ageha" magazine and became the exclusive model of the magazine.
In 2013, Aize founded his own clothing brand "Emiria Wiz" to design public relations dresses, which is extremely popular in Japan. After
, she opened several chain stores and online stores, with an annual turnover of 150 million yen (about 9 million yuan).
In 2014, she also appeared on the runway of the Japanese Girls Award fashion show and became the first drinker to walk the show publicly.
Then, she received an invitation from Japanese TV station and became a regular guest in a variety show.
She generously shared her workplace secrets on the show, inspiring many Japanese working women.
She has published 5 books before and after, sharing her entrepreneurial experience . She has also become an inspirational representative of starting from scratch and is called " Heisei 's Cinderella".
Slowly, many people have changed their stereotypes about the fact that this industry is not elegant.
Because of her sweet appearance, she is also the envy of countless Japanese girls. In the ranking of "the most wanted star face for plastic surgery" in Japan, she has always ranked in the top five.
On Aize's social networking website, she often shares her luxurious life and social circle, like a senior socialite in the upper class.
Follow her Instagram and you will find that she has taken photos with many celebrity politicians.
For example, former Japanese Prime Minister Abe
and current Japanese Prime Minister Suga Yoshihide
and world Boxer Mayweather
and famous star Ronaldo
She is no longer a drinker, but a rich and beautiful woman with rich connections and social status. She is the goddess that boys all over Japan and the object of envy of girls.
2.
However, everything has a price.
Long-term high-intensity work has also made Aize both physically and mentally exhausted, and has alopecia areata.
As a nightclub lady for 10 years, Aize felt that "it's almost the time". In 2019, Aize, 31, decided to retire.
She wants to work in modeling with peace of mind and run her own company.
In March 2019, she held a grand retirement ceremony at her nightclub, which is the scene at the beginning of this article.
Retirement ceremony was held for two days, and countless wealthy tourists came to congratulate him, spending a lot of money and spending countless money.
In two days, the turnover was as high as 250 million yen (about 15 million yuan), which shows Aize's strong ability to attract money.
Now, 33-year-old Aize has completely bid farewell to the public relations industry. She no longer has to drink and chat with her guests, and can finally live the life she wants.
In addition to working as a model, she also runs her own clothing brand and two hair salon clinics, with a monthly income of up to 300 million yen (about 17 million yuan).
She also founded a website composed of top drink lovers from all over Japan to share makeup and dressing skills, work information, teach work experience, etc. Of course, the most important thing is to sell goods.
She lives in a luxury house and wears all luxury goods. After work, she is traveling around the world.
She hopes to enjoy an ordinary life like an ordinary girl and find her own happiness.
3.
Aize's success has made countless Japanese girls yearn for the profession of a drinker, but behind this seemingly glamorous industry, it is actually full of bitterness.
A leading player like Aize is a minority after all, and her legend is difficult to copy.
The status of the bottom-level accompanying wine lover is actually very low, and the income of the bottom-level and top-level accompanying wine lovers is also different.
A newcomer's daily salary is only 2,500 yen (about 150 yuan), and 10% of the tax, makeup costs, etc. are deducted. After
, it may be less than 1,000 yen (about 60 yuan) left.
In addition, they often suffer from cold eyes. Even some nightclub bosses look down on their employees and regard them as "discarded items".
In July 2017, a vicious case occurred in Tokyo. A nightclub boss raped a 19-year-old drinker, which eventually led to his death.
So, not everyone can climb to the height of Aisawa Emiri, and it is likely that they are abandoned by this society when they are still halfway up the mountain.
As a person, you must be down-to-earth.
4.
Although Aize's story cannot be copied and her experience is not worth imitating, her struggle history can give us some inspiration.
Aize’s motto is “Work hard and won’t betray”.
She understands that if she wants to gain a foothold in a field and make achievements, she must do her best.
Learning to seize the opportunity and understand people's hearts is also the basic quality of Aize as a public relations girl.
Here, Huamei thought of "Japanese No. 1 Mother Sand" Aki Shirasaka.
She is the boss of the Japanese Ginza Club. She has been a cocktail girl for 32 years. She is still the top star at the age of 53. Even the Japanese Prime Minister has visited him in person. She is a figure in Yu Xiao in Japan.
But what many people don’t know is that Shirazaka Yaki graduated from the famous Japanese institution Waseda University .
Such good conditions, why do you have to be a drinker indifferently?
In Yaki Shirasaka's view, Japan's nightclub culture is very rich. Working in nightclubs and being able to contact bigwigs in different fields is an advantage that other industries do not have.
In order to become an excellent drinker, she also did her homework like Aize.
Before opening every day, she has to prepare knowledge points that can chat for one hour, all in order to be able to echo the guests at the right time and not allow the conversation to be interrupted.
Rich knowledge reserves allow Aki Shirasaka to deal with various elite customers easily.
She feels that it is Ma Sang's responsibility and achievements to make customers feel more comfortable and have multiple opportunities in the business world.
Even if she is in a special industry, she has never been in a dilemma, but insists on doing things with her heart and doing her career to the extreme.
Whether it is Aizawa or Aki Shirasaka, this focused success concept may be applicable to any industry. Text/Yu Ting
