[Strive to the new journey and make contributions to the new era·Extraordinary decade]
[Ten Years Answer]
Guangming Daily reporter Niu Mengdi Li Lei Guangming Daily correspondent Li Yilin
Use silver screen to praise the times and contribute to the people with fine products.
Since the 18th National Congress of the Communist Party of China, film and television creation has adhered to the people-centered approach, stepped on the hot earth and taken root in the hot real life. A large number of film and television works reflecting the development of the times and the people's better lives have emerged on the screen and screen, and film and television creation has presented a prosperous scene.
Over the past decade, many viewers have been constantly sighing that film and television works are becoming more and more interesting. Mainstream works take vivid real life as the background, telling moving stories that happen to ordinary people in the development and changes of the times. Over the past decade, film and television works have undergone tremendous changes, and have achieved high-quality development in high box office, high ratings and good reputation.
Stills from "Mountains and Seas". Data picture
1. The return of realistic themes has become the trend of the times
At the beginning of this year, the broadcast of the TV series "The World" triggered a craze for audiences to watch dramas. The drama shows the earth-shaking social changes experienced by contemporary China, and audiences across the country are moved by the daily stories of the Zhou family in the "Light Word Film". A family that is so ordinary that it can't be more ordinary is a microcosm of China's development over the past few decades. In the little things in life, the audience regards themselves as a rushing wave in the surging rivers of the times.
For ten years, the creation of realistic themes with a very realistic style has become the trend of the times, and the story content full of family and country feelings is presented visually through an aesthetic style with unique Chinese characteristics. In these works, the beauty of human nature and the warmth of human feelings have become the basis for resonance with the audience. These realistic theme creations not only achieved gratifying results in the country, but also made the news of domestic film and television dramas going overseas frequently. "The World" was pre-ordered by Disney during the filming stage and its exclusive overseas distribution rights were broadcasted in more than 50 countries and regions around the world. Domestic film and television dramas play an important role in telling Chinese stories to the world well.
For contemporary China, the rapid development of rural areas witnesses the leap of the times. Over the past ten years, themes such as poverty alleviation, comprehensive building of a moderately prosperous society, and rural revitalization have become the root foundation and source of creation of rural film and television works. TV series "The Country is So Beautiful" and "Soma Flowers Bloom" tell the story of people in poor areas taking the initiative to get rid of poverty through hard work and realizing a happy life with the promotion of targeted poverty alleviation policies and the strong support of the government; from living well to living well, "Happiness to Ten Thousands of Homes" presents the vivid practice of rural revitalization in multiple dimensions, and is a realistic work that reflects rural life.
For ten years, ordinary stories on the big screen have also been affectionate. "I Am a Passerby" interprets the little characters in a profound way, and observes the meaning of hard work and struggle from the perspective of "horizontal drift", shaping the hot movie dreams of ordinary extras into tension and layered; the movies "Miracle·Stupid You a Little Red Flower" and "Big Events in Life" use three healing stories to question life and let the audience understand the meaning of life; "Hug Through the Cold Winter" and "You Are My Spring" show the ordinary and heroic Chinese people's anti-epidemic story under the epidemic, presenting endless power.
These film and television works with fireworks are placed in front of the audience in a new way with their keen insight, delicate portrayal and solid thinking. In the view of Hu Zhifeng, deputy secretary of the Party Committee and vice president of the Beijing Film Academy, warm realistic creation focuses on new topics in the new era and tells stories in a new context. It not only wins high ratings, high topics and high influence when broadcasting, but also produces lasting and good audience response and industry reputation.
Stills from "The Island Guardian". Data picture
2. New mainstream film and television works are widely loved by young audiences
With the popularity of the TV series "Awakening Age", "New Youth" magazine became popular, and historical figures with distinct personalities Lu Xun and Li Dazhao also became popular... Some young audiences even said, "If you could see these excellent plays earlier, you would have scored more points in the history exam."
is actually more than "Awakening Age". The creation of historical and war-themed works that were common in the past have now become more vibrant. History is no longer an old past, but an empathy point that is always associated with contemporary young people. The new mainstream film and television works have eliminated the clear pattern division of the main theme, business and art in the past, adopted a new context, optimized the creative style, and achieved a clever balance between the audience's aesthetic taste and evaluation reputation.
Although the times are different, experiences are different, and choices are different, contemporary young people can always sigh at the youthful faces of the volunteer soldiers and their unyielding spirit of sacrifice and shedding their blood in films and TV series such as "1921" and "The Great Decisive Battle"; and truly see the lofty ideals and personal values of contemporary young people who are willing to give their lives. In the view of Gu Yaqi, vice president of the School of Art of Renmin University of China, "a large number of mainstream film and television works have won the recognition of the public, especially young audiences, and have become a cultural phenomenon that is of concern. Next, how mainstream film and television creation can continue to attract young people, the main consumer group, with more infectious youth stories, is thought-provoking."
Over the past decade, looking back at the "My and Me" series that boosted the wave of new mainstream film and television works - "My Motherland and Me", "My Hometown and Me", "My Fathers and Me", people have found that the feelings of family and country are increasingly becoming the key element for new mainstream works to gain audience love. "My Motherland and Me" integrates the major development of the country into the collective memory of ordinary individuals, allowing the audience to immerse themselves in familiar scenes such as "winning the championship" and "Olympics", so that they can feel more about the rapid development of the country. "My Hometown and Me" and "My Fathers and Me" gradually break the problem from the relationship between people and form a strong sense of family and country identity.
Throughout the past decade of film and television creation, the people-centered creative principle has always shined in the silver screen. It uses the charm of light and shadow to depict the ego and portray the big self, uses the background color of struggle to move towards the light, and uses the spirit of the times to move towards the future. New mainstream film and television works are in it, and strive to play a new chapter in the common value melody of the Chinese people with magnificent momentum.
Stills from "Chinese Doctor". Data picture
3. Warm and bright background color allows film and television works to heal people's hearts
Over the past decade, with the improvement of audience's aesthetic level, the creation of urban dramas has also entered a stage of high-quality aesthetic expression. These works heal individuals in ordinary life with warm and bright background color.
"Little Resatisfaction" and "Little Joy" that focus on the growth and education methods of children; "Story Under the Lion Mountain" that focuses on the struggle and hard work of small people and witnesses the changes in the Hong Kong era; "Ideal City" that is based in the construction industry and shaped the image of a tenacious woman in the new era during the ups and downs... These urban-themed stories are warm and bring people's hearts to the audience moments with laughter and tears.
Yin Hong, vice chairman of the China Film Association and professor at Tsinghua University, believes that "urban dramas should use delicate discoveries and vivid expressions to impress people, and arouse people's memory, care, and understanding and sympathy for people in life." China's struggle and the mark of the times are presented in detail. Through the distinctive characters such as Fang Sijin who dares to work hard in "An Jia", Gu Jia who is a tough mother in "Thirty Only", and Yu Huanshui who is hard at the bottom of "I am Yu Huanshui", we can see the tenacity and kindness behind every ordinary Chinese.
In 2022, a warm group drama "Police Honor" led the audience to see the story of grassroots police growing passionately. The often upset in life and the countless joys, sorrows and sorrows in work are presented in this drama. The audience sees the human side of the police behind their professional identities, and gains the power to inspire people from the touching brought by the trivial stories of Balihe Police Station.
Warm film and television dramas have a profound artistic texture, looking for commonalities in life of ordinary people, answering questions from the times and the people, and restoring the essence of life with a sincere creative attitude.Especially after the recent comprehensive governance of the cultural and entertainment field, traffic works no longer dominate the screen, and the impetuous wind has been effectively suppressed. Film and television cameras focus more on the hot lives of the people, pay attention to the development of the times and social changes, and make reality and plainness the norm. Over the past ten years, Chinese film and television works have adhered to the integrity and innovation, adhered to the people-centered approach, and launched more and more masterpieces worthy of the times and the people. They have not only been loved by domestic audiences, but also gradually accelerated their pace of going global.
"Guangming Daily" (September 26, 2022 Edition 05)
Source: Guangming.com-Guangming Daily
