Text: Original by Dongchedi Chen Xuming [Original by Dongchedi Product] In BMW's electric vehicle sequence, a pure electric SUV of the same level as BMW X5 is named "iX". Recently, BMW officially announced more about the model configuration of the iX. The new car is expected to b

text: Original by Dongchedi Chen Xuming

[Original by Dongchedi Product] In BMW's electric vehicle sequence, a pure electric SUV of the same level as BMW X5 is named "iX". Recently, BMW officially announced more about the model configuration of iX. The new car is expected to be launched in the second half of the year, and the range under the WLTP standard exceeds 600 kilometers.

is in a new stage of dual-track development of fuel vehicles and pure electric vehicles. The groundbreaking "iX" has been given more innovative designs by BMW. In terms of appearance, BMW iX adopts a large-size longitudinal double kidney grille, and integrates sensors such as cameras, radar and other sensors serving the autonomous driving assistance functions. Slim LED headlight groups are used on both sides.

00 body side lines are simple and elegant, with BMW's iconic SAV (sports SV) shape, equipped with frameless doors, embedded door handles, and black edging body decoration. Its body length and width are close to that of BMW X5, and the body height is almost the same as that of BMW X6.

The car also uses the official "water droplet" rear, which is paired with a wide tailgate contour and a slender integrated taillight, laying the design foundation for BMW's subsequent pure electric SUV styling design.

From the official configuration, BMW iX will provide sand gold stone red, snow mountain white, gem blue, quantum blue, mysterious gray, storm gray, ore white, blue ridge mountain color and other car paints, which can match 20-inch and 21-inch 5 rim styles for users to choose. Inside the vehicle, users can choose artificial leather , fabric/microfiber combination, olive leaf tanned leather interior and other materials.

In the interior, iX will become BMW's first mass-produced model with an integrated curved large screen, combining the 12.3-inch instrument panel with a 14.9-inch touch-type central display, and reducing the physical buttons in the car by about 50%. Due to its leading position in the BMW family, more BMW electric models may inherit this design concept in the future.

BMW iX is also equipped with dimmable panoramic skylight, geometric polygon steering wheel, glass iDrive control knob decorated with wood material, full color head-up display system and other configurations. The designer also adopted the "Shy Tech" invisible technology design concept, hiding common car configurations such as audio and vents outside of sight, creating a more comfortable and comfortable driving atmosphere.

new car will be the first to be equipped with the new BMW iDrive interactive system, providing personal assistant with visual image, Tencent small scene 2.0, WeChat car version and other functions, and support OTA remote upgrade.

In terms of power, BMW iX will adopt the fifth generation BMW eDrive electric drive technology, with a range of more than 600 kilometers under the WLTP standard and accelerating by less than 5 seconds per 100 kilometers. It is also the first BMW pure electric vehicle to use the BMW xDrive intelligent all-wheel drive system. It is also equipped with a front and rear dual-axis adaptive air suspension to ensure that the vehicle has excellent dynamic performance and driving comfort under different road surfaces.

market environment, competitor analysis :

In terms of price, BMW has not announced the price of iX in China. However, referring to its pricing method in Germany, BMW iX has launched two power configuration models with xDrive40 and xDrive50, with a starting price of 77,300 euros (about 600,000 yuan). What is the starting price? The BMW X5 xDrive40i gasoline version with the same power specifications starts at 94,500 euros (about 734,000 yuan), which means that in the German market, the BMW iX is cheaper than the gasoline version with the same power specifications X5.

At the same time, BMW is the strongest rival in the field of pure electric models. The new Tesla model X dual-motor long-range version has a starting price of 99,900 euros (about 776,300 yuan), and the three-motor version has a starting price of 119,990 euros (about 930,000 yuan). This means that the price of the entry-level BMW iX is much cheaper than the Tesla Model X. Even the iX xDrive50 version is slightly lower than the entry-level model of Model X, which has a certain reference significance for the future pricing of the Chinese market.

If you make a bold guess, BMW iX's future competitor in the Chinese market may be Audi e-tron. The car has been announced to be produced in China and will be on sale on April 11. For reference, the official guide price of the domestic Audi e-tron is 546,800-648,800 yuan. At present, BMW has not disclosed whether iX will be imported or domestically sold in the early stage of its launch. However, it is highly likely that iX will be sold in the future by domestically produced, because BMW's new energy factory in Shenyang has sufficient production capacity and has produced the BMW iX3, which is also equipped with the fifth-generation eDrive electric drive system in China.