Don't go to the cinema unless necessary.
Another bombshell came to the movie market, and " Life Events " has been withdrawn.
This move in "The Great Events in Life" is reasonable and unexpected, and it is somewhat unexpected.
Due to the impact of the epidemic, since "The Great Events in Life" began to be widely promoted to the present, the number of theaters operating nationwide has been decreasing every day.
has fallen from more than 60% to 46% now. The business trend has been declining. It has been more than 10,000 companies since February, but now only more than 5,000 companies are barely maintaining.
"The Big Events in Life" is the number one seed in the Qingming Festival. Whether it is to see the number of people, the popularity of publicity, or the purpose of saving the market, the film can firmly sit in the first place.
Although the highest cumulative box office of the Qingming Festival is only 1.5 billion, "The Big Events in Life" can relieve the sluggish film market. Now this life-saving straw is gone, and the theater is in trouble again.
What is even more worried is whether the withdrawal of "The Great Events of Life" will trigger a chain reaction.
After all, even the number one seed has left. How confident are other films? Can they hold up "Friends of the Week", "Victims", "The Last Truth of "?
After "The Big Events in Life", the second most popular domestic movie is Zhao Jinmai 's "Friends of the Week", with the audience mainly women in second-tier cities aged 20-24.
However, the domestic box office has always been Beijing, Shanghai, Guangzhou, Shenzhen, Zhejiang and Jiangsu provinces, but now Shanghai has pressed the pause button and Shenzhen has started the slow travel button. Most of the theaters that operate in
are concentrated in central and southwest China, and many theaters in these areas also selectively release movies and cannot contribute much box office to "Friends of the Week".
If you don’t even dare to guarantee "Friends of the Week", then who can save the market for other domestic movies? After all, the number of people they want to watch is barely tied with "Friends of the Week".
Or what part of them want to take advantage of the withdrawal of "The Big Events in Life"?
This is difficult because the epidemic is force majeure and no one can avoid it. As long as the schedule is selected well, the box office will definitely be indispensable.
Unlike "Detective War", "Victims" and "You Are Spring", "Friends of the Week" has strong social attributes and a sense of ritual, which may be more appropriate in the summer season.
Now that "The Big Events in Life" is gone, "Friends of the Week" may follow closely and be on the spot on a date.
A movie was launched after it was scheduled for release, which was a considerable expense. The sudden withdrawal of the game was a waste of money and interpersonal relationships between theaters.
This shows that "The Great Events in Life" must have finally made this decision after careful consideration, believing that the value of the release of Qingming Festival is not enough to receive considerable returns.
"Detective War" has announced its withdrawal, keeping up with the pace of "The Great Events in Life", and the chain reaction triggered by "The Great Events in Life" has begun.
If "Friends of the Week" does not withdraw the file, there are two points to prove it.
First, the film is not very invested, and if the box office reaches more than 50 million, you can make money; second, the film is a stepping stone to open up and consolidate some interest relationships.
But from the global box office of "New Batman", which has not exceeded 100 million, it can be seen that the film market is too cold, and the goal of "Friends of the Week" may be difficult to achieve.
Maybe the box office of "New Batman" in China will exceed 100 million mark this day and tomorrow.
However, from " Uncharted Sea ", "New Batman" to " Moon Fall ", we can see that foreign blockbusters cannot make the Chinese film market splash. "Elf Hotel 4" and "Fantastic Beasts: The Mystery of Dumbledore" after
will also encounter such difficulties.
The former focuses on family type, but the current epidemic is severe, and adults basically do not take their children to the theater; the latter focuses on sentiment, and the main audience is young people aged 25-29. Due to the impact of the epidemic, they will also decide as appropriate.
Once the audience does not enter the cinema, the result will be that the doors and doors will be closed. This year, the third time this year, the national single-day box office is less than 20 million yuan, and the daily box office of 10,000 cinemas is less than 300 yuan.
This situation originally hopes that Zhu Yilong 's "Big Events in Life" will drive large-scale , but now the fire is extinguished, and the other lights are not bright enough at all.
Today is the weekend, and three new films are released, "The Moon Falls", "The Rat Hidden Insects", and " Wild Summer ".
As of now, the national single-day box office is only 14.3 million. Even if the box office can increase a little by night, it will only double at most, that is, 28.6 million.
But will the situation really be so optimistic?
The current box office of "The Fall of the Moon" is 7.81 million, the full-day box office is 14.59 million, the current box office of "New Batman" is 1.72 million, and the full-day box office is 3.72 million.
In other words, these two movies can bring more than 8 million box offices, making today's single-day box office reach more than 21 million, and other movies can only double the amount of money. The number
was easily broken when it was put in the past, but it was difficult now.
After all, even the third and fourth-ranked box office list " Changjin Lake: Watergate Bridge " and "Unknown Seas" combined can barely add about 3 million yuan in box office, not to mention other "cannon fodder" that don't even have much film schedule.
Therefore, the withdrawal of "The Great Event of Life" due to force majeure has caused great harm to the Chinese film market.
originally wanted to return blood and continue his life, but he was stabbed again. Although no one wanted to stab this knife, it made "The Great Event of Life" and the film market bleeding.
Among the movies that have been scheduled this year, there are only five movies that are comparable to "The Great Events in Life".
"Hello, Brother", one of Zhenhua trilogy "Secret Love·Orange Born in Huainan", Wang Junkai "Broken Bridge", Huang Bo " Xue Dad ", and Jackie Chan " Dragon Horse Spirit ". The five movies of
, plus one "Life Events", should contribute about 1.5 billion to 2 billion box office to the mainland film market.
If there are no other videos to stimulate the market, it is estimated that this year's annual total box office may not even reach 47 billion last year, because it is only 13.8 billion now.
The remaining large periods are the National Day and Summer periods. The highest summer period in previous years was 10 billion, the National Day period was 7 billion, the May Day period was 2.8 billion, the Dragon Boat Festival period was 2 billion, and the Christmas period was 2 billion, and the other periods were 3.4 billion.
If the rest of the schedule this year can achieve the highest results in history, the total annual box office this year will be about 41 billion.
It can be seen that this year there will definitely be three movies with box office of more than 4.5 billion yuan.
If " lonely moon " starring , , Ma Li , and , Chen Sicheng 's " Mozart in outer space " are scheduled for summer vacation, and they can all achieve the box office results of " Eight Hundred ", they may be able to save the market.
To sum up, if the epidemic this year is delayed for a few more months, the box office of the movie in 2022 may be a replica of 20.3 billion in 2020.
Since it is this number that creates history again, the proportion of "The Great Event in Life" has increased, and the harm to the film market has also intensified, although this is not the original intention of "The Great Event in Life".
