" At this time two years ago, Hazelnut B&B was just launched. There are only 232 landlords and 851 properties on the platform, covering 5 cities. Two years later, Hazelnut B&B has more than 90,000 online landlords and more than 450,000 online properties, covering more than 300 cities."
On April 20, Meituan's homestay booking platform Hazelnut B&B held a landlord conference in Chengdu Xicun Art Space. CEO Feng Weihe, Hazelnut B&B, shared the changes of Hazelnut B&B to more than 100 B&B entrepreneurs on site, and officially launched the "Hazelnut Index" and "Hazelnut Index Pro" serving B&B entrepreneurs.
Meituan Hazelnut B&B CEO Feng Weihe gave a keynote speech at the landlord conference
"Meituan Speed" Hazelnut B&B meets the "Chengdu Lifestyle"
Meituan's many businesses have grown very rapidly, and Hazelnut B&B is one of them - at the landlord conference, Hazelnut B&B announced: From January to April 2019, the scale of the room night achieved a growth of 279%, the industry's growth rate was the first.
The "2019 China Online B&B Booking Industry Development Research Report" recently released by Trustdata, a third-party mobile big data monitoring platform, also confirms the image of Hazelnut B&B's "industry dark horse". According to the report data, the order volume of online homestay booking platforms in Q1 2019 increased generally year-on-year, among which Hazelnut Homestays increased by 1019% year-on-year, entering the top three in the industry.
"Hazelnut B&B is also indissoluble bond with Chengdu." Feng Weihe recalled at the landlords meeting that when it first went online in 2017, there were only 20 online landlords and 41 online properties in Chengdu. Two years later, there have been more than 5,500 online landlords and more than 22,000 online properties. "In December 2018, the city with the highest year-on-year growth in consumption nights was Chengdu and Chongqing."
Hazelnut B&B business data shows that as of February 2019, the proportion of female landlords in Chengdu accounted for as much as 64%, and 44% of landlords were 30 years old and under. These "female bosses" and "young people" with Chengdu characteristics have brought more "Chengdu life flavor" to the urban B&B industry.
At the beginning of this year, Hazelnut B&B also carried out a strategic cooperation pilot with Chengdu Public Security Bureau , and worked with the police to improve the level of public security management and fire safety in the B&B industry. This landlord conference also became the first stop of "B&B business safety training". The safety classroom and B&B safety knowledge cards of the Public Security Detachment of the Chengdu Public Security Bureau were very popular among landlords.
Hazelnut B&B and Chengdu Public Security Bureau jointly launched a small card for homestay safety knowledge
to promote the "hazelnut index" to help young people start businesses and open homestays
"The marginal cost of the urban homestay business will continue to decline with the number of housing sources, and the returns will be higher. Therefore, we will see that the proportion of pure part-time landlords with less than 5 housing units is declining, and the proportion of professional landlords and corporate operations is increasing." Feng Weihe said, but he does not think this reflects that the small landlords will be "ewed away" by the big landlords in the future.
The "2019 Urban B&B Entrepreneurship Data Report" released by Hazelnut B&B shows that small landlords have higher occupancy rates, with the average occupancy rate of B&Bs with less than 5 houses exceeding 50%, and the average occupancy rate of B&Bs with more than 50 houses is only 25.7%. "In the long run, landlords of all sizes will coexist. What Hazelnut B&B wants to do is to help these B&B entrepreneurs do a good job in business and marketing," said Feng Weihe.
This is also the original intention of Hazelnut B&B to announce the launch of the "Hazelnut Index" and "Hazelnut Index Pro" at the landlords' meeting.
"Hazelnut Index" is mainly aimed at small landlords who start part-time businesses. They provide free data presentation and analysis including service quality, business conditions, and housing quality. The landlord's "Hazelnut Index" is calculated in multiple dimensions based on business data, and provide problems and improvement suggestions for each housing unit.
"Hazelnut Index Pro" with more powerful functions is the first choice for homestay entrepreneurs and the first open platform in the industry to serve homestay entrepreneurs."Hazelnut Index Pro" provides three major services: site selection, pricing, and revenue management: the "site selection" service presents the property distribution through platform big data heat map and city demand heat map, telling landlords where to continue to get houses; the "pricing" service will give landlords different price suggestions every day based on nearby events and performances, user demand popularity, and the pricing of nearby B&B hotels; "Revenue management" can evaluate the revenue situation by predicting the inventory trends of housing and business district properties.
Co-founder of Lehuo B&B You Bowen shared his views as a post-90s B&B at the Hazelnut B&B landlord meeting: "In fact, the operating levels of landlords are uneven, and a platform is needed to help them improve and make up for their shortcomings. Some places that do not require 'non-standard' can use professional tools to standardize."
