Time·Shang
"At thirty, Silk Road Exploration"
Picture from @Li Ning's official Weibo
Since Li Ning started the "national trend" trend in 2017, the national trend trend of " China Li Ning" has made it famous, and it has changed our stereotype about the "local trend" trend of domestic products , setting off a wave of "national trend" atmosphere, which has established Li Ning's position as the leader in the domestic fashion industry.
"China Li Ning" has frequently become the front page topics in the trend circle, and "the most famous domestic product" and "the cheating Li Ning" have become representative tags after its successful transformation.
2019, on March 22, Li Ning held a 2018 performance conference in Hong Kong. The group's revenue history exceeded 10 billion yuan mark for the first time and reached 10.511 billion yuan. And the "China Li Ning is popular" has long become a recognized fact.
As a domestic brand founded by Li Ning, the "Gymnastics Prince" itself, it once dominated the domestic sports and clothing industry and continued to lose 3 billion yuan. It has now turned against the wind and even had a revenue of more than 10 billion yuan. The twists and turns behind it further confirms the familiar slogan: "Everything is possible".
August 25 Li Ning held the "Thirty-six Silk Road Exploration" theme party in Yadan Devil City, Dunhuang, Gansu. People's exploration of the Silk Road has lasted forever.
takes Dunhuang as the theme , and the show is made locally and creates a winding desert catwalk in the natural ups and downs of Yadan landform. Li Ning uses "Silk Road Exploration" to tell the exploration story about a boy .
The Silk Road, ancient caravans, Dunhuang murals, desert scenery, and Yadan landforms have all become the inspiration for this series. The three stories of reincarnation and youthful spirit have taken on his weathered journey.
"Stand by Thirty" not only inherits the brand's past and prospects for the future , but also seems to announce that the earliest batch of post-90s generations will also welcome the arrival of 30 years old. As for the thirty years old, what is "Stand by Thirty"? Through the show, Li Ning presented the public with a "maverick" cultural and visual fusion to the public, and answered this question.
1963 On March 10, 1963, Li Ning was born in an ordinary teacher family in Laibin City, Guangxi. He started practicing gymnastics at the age of 6 and joined the Guangxi Gymnastics Team at the age of 8. In 1980, Li Ning, who was only 17 years old, was officially selected for the national team. Later, he started a cheating life and created a "Li Ning Gymnastics Era" that "unprecedented and no one has come."
Someone commented on Li Ning's peak period: "In those two years, as long as Li Ning appeared, it was God who came to the gymnasium. He could only win, not lose." Looking back at the entire Li Ning era, he won a total of 14 world championships and a total of 106 gold medals in major domestic and foreign competitions.
1988 Seoul Olympics, Li Ning, a 25-year-old "old" gymnastics prince, accidentally snuck his feet on the ring. During the vaulting horse competition, he landed on the ground and fell again. This fall shattered the Chinese people's infinite expectations and also caused countless sarcasm for him.
It was also this year that Li Ning retired sadly. After a period of confusion, with the help of Li Jingwei, chairman of Jianlibao Group, he finally embarked on the road of business.It turns out that for a successful pioneer, he can be knocked down but never defeated!
1990, as the athlete representative, Li Ning, wearing a snow-white "Li Ning brand" sportswear, solemnly received the Asian Games torch on the Qinghai-Tibet Plateau on the roof of the world. From this moment on, the "Li Ning Brand" emerged and set a precedent for Chinese sports goods brands. Subsequently, Li Ning gradually grew into an indelible symbol of China's sports goods industry.
In October 2017, Hong Yuru, Vice President of Li Ning Group, proposed the concept of China's Li Ning, focusing on the keywords of "trend and fashion", and targeting young people, and developing a fashion week strategy.
In recent years, China Li Ning has been committed to improving the appearance of the brand and striving to move towards the trend of fashion, hoping to redefine the consumer group through the rejuvenation of the brand and the younger attitude.
