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On May 12, 2012, Guangdong Jiangmen , 1520 kilometers away from Yangzhou, opened an legendary story .
originated from Heytea (formerly known as Huang Tea) in a small alley on the riverside, redefining the Chinese tea drinking culture. A "post-90s" named Neo perfectly integrates inspiration, coolness and design into each product, restoring the true taste of tea to those around you, and constantly launching , the creative and inspirational tea .
He created a new Chinese brand: Heytea HEYTEA.
It has given China's ancient tea culture a new vitality, realizing the youth, technological and internationalization of Chinese tea drinks, and promoting high-quality tea drinks and Chinese tea culture to the world.
A few days ago, passing by Wenchang Pavilion and found that Heytea has come to Yangzhou, just on the first floor of Golden Eagle. Passers-by couldn't help but recite the huge words on the wall: a cup of heytea, inspiring .
Heytea is 1,520 kilometers away from Jiangmen to Yangzhou. Their stories and original intentions are also circulated westward from the Golden Eagle Wenchang Store to Jinghua City along the Wenchang Pavilion, which has a history of more than 400 years, and are circulating all the way west.
Wenchang Pavilion is a temple built in the 13th year of Wanli, which is the official educational institution in ancient Yangzhou. After several changes, Wenchang Pavilion is now left. After more than 400 years of vicissitudes and changes, Wenchang Pavilion has witnessed the changes around it and every story in the alley.
Heytea, a grassroots Chinese brand , re-examines the structure of the space, and the continuous window frames and high bar seats are pushed layer by layer to form a flowing sense of order.
coarse galvanized plate, fine component combinations, interesting tea displays, presenting subtle and rich differences in a concise space. This inspirational design of
also appeared in Jinghuacheng in the West District.
On October 18th , Heytea opened in the Golden Eagle Wenchang store and Jinghuacheng store in Yangzhou.
original, precipitating a ingenuity . Heytea combines salty cheese with natural tea fragrance. The wonderful ideas of young people are a microcosm of craftsmanship.
Heytea has created the first cup of cheese tea in , and has successively launched many original drinks that are loved by young people, including red grapefruit, zhizhi berry berry, zhizhi manmang, zhizhi peach, succulent grapes, and the Bobo family.
It is this ingenuity that made Neo selected for the Forbes China 30 Under 30 before he was 30.
Zhizhi Fruit Tea Series , succulent grape is a celebrity product. Data shows that for every two cups of Heytea sells, one of which is succulent grapes.
We all know that the fruits in this season are the best.
Heytea uses the seasonal Jufeng grapes, the thick flesh is sweet and juicy, without sourness. The most touching thing is that every grape is freshly peeled by and completely peeled by .
is also Heytea. is the first to use the hand peeling method of to open up a purely artificial delicate and full taste experience.
, a thoughtful reminder, the green tea base of succulent grapes is used. Friends who are intolerant of tea can also choose to use the tea base.
Zhizhimeiberry is one of Heytea classic Zhizhizhi fruit tea . Once every three cups of Heytea sold, one cup was Zhizhimeiberry. The customized strawberries of
match the sweet and sour taste with the fresh green tea base, which is a heart-warming feeling.
Zhizhi Taotao Selected seasonal peach meat, sweet and golden jade tea base is matched with hand-mashed flesh, bringing a delicate and fresh texture.
The color of Zhizhi Taotao is also pleasant. This is because in the development stage of Zhizhi Taotao, in order to solve the problem of easy oxidation of peach meat, one thing was done with inspiration: add dragon juice and accidentally create pink peach.
is like the once enviable color in in pink makeup alley in Yangzhou, which is very pleasing.
succulent mangurum nectar , which is popular with everyone, and there is also a heartwarming story.
This classic mangle and Yangzhi nectar collided with inspiration from a fan-made hidden menu . Heytea, which cares a lot about user experience and interactivity, has turned the hidden menu into a drink.
Here we provide you with a tip for ordering.
Heytea has launched "Double Pulse" for people who love pulp. Whether it is grape, peach, or mango drinks, as long as you add 9 yuan, you can experience the Double Pulse.
In this hurrying rhythm, feel the beauty of the most primitive food given by nature.
From then on, walking in the Yangzhou alley , 1520 kilometers away from Jiangmen, you will also meet a lilac-like girl holding the newly added smell in this city.
There is a tits and kans alley in Yangzhou. There used to be a family living here and they are very confident in their own catering. I once wrote a sentence at the door of my own store, "Eat and see, eat and see, if I don't eat well, I will boil the pot."
is the confidence and the taste of 's own , which has been recognized by the public.
Heytea, there is also the same original DNA. Based on the young people's pursuit of health, the first full cup fruit series is created, combining good tea with fresh fruits.
The real fresh fruits in every cup of fruit tea, insist on using high-quality raw materials, and strictly select the combination of the origin of the right tea, fresh fruit and NFC fresh juice (100% freshly squeezed juice) . The tea is fragrant and fruity, and the taste is refreshing, making full cups of red grapefruit a hit.
Careful people have noticed that in the season when the temperature is lowered, Heytea also makes a full cup of red pomelo into a hot drink, driving away the coldness of winter.
In 2012, Heytea created the first cup of cheese tea in , opening a new chapter in a new style of tea drinks.
original cheese tea strictly selected custom-made tea from the origin, make cheese with pure fresh milk, without plant cream or milk cover powder, and the taste is dense and mellow.
Zhizhi Tea Series does not require a straw . Just open Heytea's original rotating cup lid and drink the perfect combination of tea and cheese in a 45-degree gulp.
A full mouthful of zhizhi green , and experience the rich layering of green tea with jasmine fragrance and light cheese in the mouth. You can also choose fresh milk tea base now.
In order to meet the preferences of different people, Heytea has also prepared three different tops, including matcha powder, roasted brown sugar, and Oreo crushed .
When the winter is when the breath turns white smoke, you can also make it into warm hot drink , hold it in the palm of your hand to warm up for a season.
In Heytea, there is also an inclusive taste: Everything can be bobo ice !
hold a cup of Oreo Popo ice in your hand, hang cheese on the wall, crushed Oreo biscuits and special milk base to make a dense smoothie, served with Q-blasted black bobo. The surface of
is covered with crushed Oreo cookies, and a whole piece of Oreo cookies makes a cup of tea feel crispy and layered.
, Ahuatian Bobo Ice, Pot Taro Mill Bobo Ice, and Budian Bobo Ice are also very worth a try.
Yangzhou has entered late autumn, and it is cold in the morning and evening. In this season, order a cup of Bobo family products, Heytea can help you make a warm hot drink .
The young man in the store told me: Heytea has always been made to order with fresh ingredients, and there are certain differences in taste. If you are dissatisfied with the drink, Heytea will immediately make a new cup for you unconditionally.
As a Chinese tea brand, Heytea has come to Yangzhou and has also specially launched the new theme packaging of "Made in China" , which is trendy for China.
A tea that is full of inspiration and will inspire you. This national trend theme event of Heytea is just the beginning. In the future, it will continue to explore and create more content and works of Chinese culture to create a brand made in China.
Every day in the future, , an original Chinese brand , will continue to focus on combining a new style of tea culture with Chinese culture, interpreting the power of Chinese design and brand classics with the original spirit, and creating a global brand and symbol.
On October 18, Heytea's Yangzhou Golden Eagle Wenchang store and Jinghuacheng store opened together, and double happiness is coming!
planning | Yangzhou Radio and Television Network Media
photography | Horizon Studio
model | Liang Enqi
writing | Caviar
