Yangzhou Release Reporter Wang Xin
Photography Cheng Xi
Where to find Yangzhou? Slim West Lake in lotus blooming? Damingsi in Fanyin Niao Niao? Now, "Discover Yangzhou" has another new place, that is, the KFC "Discover Yangzhou" restaurant in Yangzhou Jinghua City , which was released by KFC and Yangzhou's authoritative government new media platform Yangzhou. With the theme of "Ink Flavor, Technology, Creativity, Love", a "Internet celebrity cultural check-in point" is created in the core cultural business district of Yangzhou West District.
Ink fragrance, technology, creativity, love
Here, Yangzhou
red paper cut out, outlining the ancient and modern buildings of Yangzhou such as Wenchang Pavilion , Heyuan , Wanfu Bridge , etc. When you push the door, you will be a world of ink fragrance. The support of wood makes the entire restaurant exude a natural atmosphere. The live demonstration of Chen Yishi, Chen Meiqi, Kan Kai and others, the inheritors of woodblock printing technology, is showing a "Yangzhou Xiang" in the morning.
Among the many "intangible cultural heritage" projects in Yangzhou, woodblock printing undoubtedly has a special status. This is the only world "intangible cultural heritage" project with Yangzhou Guangling Ancient Books Engraving and Printing Society as the main application. This year is also the tenth anniversary of the successful application for world "intangible cultural heritage". From carving to printing, wood boards quietly inherit the memory of civilization. On the wall, the hundreds of surnames presented in woodblock printing will also make people who walk into the restaurant feel the pleasure of finding surnames.
Modern Yangzhou is developing rapidly. On the desktop, pick up your mobile phone and scan it, you can enter Yangzhou to release multiple online ace columns such as "VR Panoramic View of Yangzhou", "Flying Reading Yangzhou", and "Intangible Cultural Heritage Yangzhou", to quickly appreciate the urban humanities of Yangzhou, and realize the cultural and tourism interactive recommendation between new media technology and KFC customers and urban tourists. Click on the "VR panoramic view of Yangzhou". Whether it is the shimmering waves of the Slender West Lake or the winding corridors of Heyuan, the beautiful scenery can be reproduced with the movement of your fingertips. This is the most modern "Technology Yangzhou".
In Nanjing, in Chengdu, KFC has launched cultural and creative products with local characteristics, and of course the same is true in Yangzhou. In the section of "Creative Yangzhou", there are both travel cups with exquisite patterns, beautifully printed postcards, and the "KFC version" Yangzhou travel map. Carry the beautiful Yangzhou with you or send the most beautiful vision to the distance. These are the best blessings of "Creative Yangzhou" to Yangzhou.
In fact, the decision to create KFC to "discover Yangzhou" comes from a real "little migratory bird" story: There is a left-behind child in Yangzhou. On his sixth birthday, his parents who were working outside returned to Yangzhou and took him to visit the Slender West Lake Scenic Area for the first time and enjoyed the first KFC in his life. During the meal, his mother told him a historical story about Yangzhou, which impressed him. Later, he recorded this rare parent-child memory with a brush and gave it back to KFC in a care activity for left-behind children. Therefore, KFC decided to set up a theme restaurant with both "cultural image" and "fraternal attributes", hoping to use this as a long-term care base for left-behind and migrant children in the city to provide a platform for children who lack companionship and opportunities to know their homes, so that Yangzhou becomes a book for children and make children proud of Yangzhou.
This is "Love Yangzhou". Chen Meiqi brought a unique "woods printing class" to more than ten "little migratory birds" who yearn for schools in Yangzhou. On the occasion of the Mid-Autumn Festival, the children experienced the "printing" craftsmanship of woodblock printing in the theme restaurant for the first time, and truly felt the profoundness of their hometown culture. It is understood that in the future, the theme restaurant will regularly invite intangible cultural heritage masters to "come in" with Yangzhou Release to teach Yangzhou intangible cultural heritage skills, and will also integrate the KFC "Story Sister" volunteer team to lead the children to "go out" and experience the urban humanities of Yangzhou.
International brands are in line with "Yangzhou Features"
New concept space shows the beauty of the city
Whether it is external decoration or business philosophy, this KFC "Discovery Yangzhou" restaurant fully demonstrates the beauty of the city in the new concept space. In addition, there will be more other features here.
Ms. Chen Lingchun, deputy director of the Yangzhou Bureau of Culture, Radio, Film and Tourism, unveiled the theme restaurant on the spot. Consumers can receive the Yangzhou urban tourism guidebook for free here, or they can find "different Yangzhou" by checking in and stamping, combined with Yangzhou's release of technological online communication methods, so that consumers can appreciate the touch, close and experience the "Yangzhou Characteristic City Cultural Business Card".
At the event site, Zhou Mingtao, deputy secretary of the Party Committee of Yangzhou Media Group and editor-in-chief of Yangzhou Daily , said that in the Internet era, media, as an intermediary between communicators and the public, plays a crucial role in the inheritance, development, development and transformation of urban culture. This is a brand new attempt and an initiative worth exploring in the process of integration, transformation and development. We look forward to the two sides in the future to make their respective strengths truly turn Yangzhou's cultural resources into cultural products for consumption by the people, and ultimately transform them into cultural wealth shared by everyone.
Edit: Shuliang
