2022, the cycle of the automobile industry has revived, and car companies have begun a new round of performance. There are high-profile topics about Cheng Fopo, a new round of challenges that formally benchmark BMW, and a giant company's automobile entrepreneurship project, which directly proposed a grand plan to surpass Tesla in one year, surpass Tesla in two years, and quickly grab BBA in the future.
has a big goal, a cool speech, and a passionate future.
Just as February was about to end, Li Yinan's car manufacturing project "Niu Chuang Technology" finally opened its first product from Youjia NV to your eyes. This man with a series of label titles such as the genius boy, former Huawei successor, prison, and the founder of Mavericks, his mysterious car-making performance has now slowly opened its doors.
PPT is not dazzling or riding on the popularity. The third generation form of new car-making forces
talks about the entry of new car-making forces in the Internet or other non-traditional models. It has now gone through two generations in the Chinese market. The first generation is a company that started around 2014 and is basically the same as Tesla in terms of thinking, including NIO, Xiaopeng, Ideal and other companies that have successfully launched an IPO and have better sales, as well as Jia Yueting + FF, and a number of companies that have changed their paths and developed or have already lost their lives.
The new second-generation car manufacturing forces are taking more of the "second-generation strategy", along the route successfully verified by the first generation, plus their related characteristics or peripheral rights, and there are currently three states in the automobile market. Those who have already rushed up and are in the second tier of sales, such as Zero-Pony, Nezha, etc., are also struggling to move forward, such as Evergrande Auto, and some are gradually tending to the edge or have disappeared.
Compared with the first generation of new forces, Zero Run is backed by a large group and has the cost-effective and lethal ability of cost/self-developed control; Nezha has the relevant endorsement and financial resources of 360; although Evergrande has not appeared, it has the ability of Evergrande property + charging + real estate facilities.
As for what is the third generation and what is Niu Chuang Ziyoujia NV, it is very representative. The reason should be that its development efficiency and development ideas have a sense of difference.
develops efficiency. In December 2021, it announced that it would build a car. After that, the official picture of the appearance design was released. After more than two months, the engineering car (there will be adjustments in the details in the subsequent mass production version) was brought to Beijing to develop various detailed concepts about interior, space, and product characteristics. Compared with the Tesla Model 3, which was nicknamed "Ten Years of Pregnancy" back then, Hengchi 5, which has just been in spy photos, and the speed of NIO/Xiaopeng/Ideals, Niu Chuang's pace is obviously fast enough, and it is worth taking it out as a highlight for publicity.
However, in the publicity, what Niu Chuangxiang did not do was to build momentum in traditional ideas, go upstream, or set up a flag to allow the consumer market to quickly understand.
Regarding the PPT of Ziyoujia NV, it talks about the size of the car, approximate space, current equipment functions, and the next step is that it will start delivering in September. Factory debugging and large-scale vehicle testing are being carried out (currently more than 1 million kilometers).
Regarding the development ideas of Ziyoujia NV, it is almost the same as when Li Yinan first accepted a small-scale interview in December last year. What you can do or what you are about to do is put on paper. I won’t mention what I can’t do, or future flags, such as financing, challenging whom, and what share I want to achieve.
is only based on the current performance. If you label Niu Chuang, a different new car-making force, it should be "making cars like Mercedes-Benz and BMW, with technical/completeness, and bold operations that Internet companies make good use of are not important at the moment."
From the perspective of the product, the unpretentious idea is not to want or can’t?
There is no good in the world, everything is divided into two sides. Therefore, for Niu Chuang's first car, Ziyoujia NV, we should also take a dialectical attitude to look at it, seeking the advantages of product strength, and then seeking why the company's ideas are different from the previous new forces. Is it impossible or not to think about it? In short, everything revolves around the product.
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Quickly display the relevant performance of the product. The key information reflected in this engineering car is as follows:
1. Positioning 5-seater medium and large SUVs, the data size is slightly smaller than that of the Land Rover Range Rover (except height). The usage scenarios are not only for cities, but also for dual-motor four-wheel drive. Considering the need to go out and go wild;
2. The exterior/interior design is relatively good, and there are basically no complaints about insufficient originality. The appearance reflects both a muscle and fashionable feeling;
3. In the space part of the car, this time the engineering car does not cover the specific riding experience. Only from the perspective of space, the panoramic sunroof can bring an open view, and the space in the front and rear rows are also mainstream. The specialty is that the suitcase volume and extended use are 788L of suitcase fixed space 81L more than the current Land Rover Range Rover. In addition, there is 70L of disposable space under the cover. The volume of the rear seats after they are all folded down is 1730L;
4. After the interior was first unveiled, the highlight of the design is that it does not pursue physical buttons + number of screens, 1 LCD instrument, 1 central large screen, 7 physical buttons under the screen cover blind operation of high-frequency functions, and a roller is set on the steering wheel to cover high-frequency functions. Judging from the functional points it shows today, the intelligent interaction in the car does not rely solely on voice, but a combination of screen logic + screen haptic feedback key + physical button + voice;
5. The configuration coverage is high enough, and there is a lot of effort to put in details. For example, in order to facilitate car owners to check the power, the contrasting cover at the C-pillar position will display the charging capacity by percentage, which is convenient and friendly; for example, the Queen co-pilot is directly brought with them; for example, two wireless charging boards are directly given below the center console screen, but it is not yet certain how compatible with the agreements of each brand, and the charging speed cannot be determined; the bonding in the car is debited, hydrosol is used, and the VOC number is 10% of the national standard; in addition, there is a relatively eye-catching function, which is Carplay sensorless connection, and after getting on the car, it directly drops personal preference functions through the mobile phone, and does not force consumers to put down their mobile phones only to use the car machine; in addition, the ultraviolet isolation rate of the panoramic sunroof is 99.9% + thermal resistivity of 83%, etc., so you can see the sky at any time without adjusting the sunshade, etc.
In short, compared with the current market development trend of Youjia NV, this engineering car can bring a lot of favorable feelings, and does not express a clear and exaggerated goal, but because its own product points are exposed, it arouses the desire to "want to drive it to Xinjiang and Tibet". Because, whether it is the muscle style or the exclusive design of the trunk, it is a favorable need for self-driving in long-distance complex road conditions.
Another important topic about new forces and new models is how to do intelligent solutions that must be discussed. Given that the vehicle is in a non-SOP state, the engineering vehicle will also be adjusted and optimized in the future. It can only give a glimpse of its intelligent capabilities from the current information, but it cannot verify rationality, usefulness, richness and logic. Regarding intelligent driving, it is a perception combination of camera + long and short range millimeter wave radar, and about intelligent interaction, it is a combination of sound + high-frequency function physical buttons + screen touch feedback buttons. In addition, there are 4 sound areas arranged in the car, which means that at least the entire vehicle's voice interaction capabilities are pre-buried.
plus Carplay sensorless connection feature. The intelligent interaction solution currently embodied by Youjia NV is a full-dimensional compatible combination. Everything you want is given, just to see if it is easy to use after final mass production and delivery.
simply summarizes this new brand and its first model. The upside is that because there is no overly exaggerated communication and goal, people don’t have subjective disgust. It is easy to focus on the product. The product’s appearance/interior information is also relatively complete. It is currently basically in a state of no shortcomings. There are also a series of highlights such as four-wheel drive + suitcase + four-zone voice control + extended-range hybrid that attracts people to try.
As for what we need to pay attention to next, we will release further news before delivery in September and upgrade products, such as the performance + endurance of pure electric, the advantages and disadvantages of extended-range technology, the hardware and computing power matching of intelligent driving, and what is the final solution for intelligent interaction.
is written at the end:
Just after reading the engineering car of Yijia NV, my personal core feeling is that it is "not to do anything". The information introduced does not mention high traffic or high popularity competitors or competitors. All the products are all about what I have done and there is no slander.
Therefore, this differentiated development attitude can make people in today's era of high interaction pursuit of high traffic. There is no sense of the Internet as a nasty person. If you find the trend or pain points, you will rush and beat them up, but you will find the sense of ease of doing business again. I believe this is closely related to Li Yinan's life experience.
Of course, what needs to be looked at is that Niu Chuang and its self-youjia NV are currently only in the beginning. If you don’t attract bad luck, you can break through the limitations of urban SUV usage scenarios. The current market is in an upward period and consumers have a large demand. Smart solutions are also not compulsory to cover. The above is the highlight. The next challenge is how it operates users, how to connect with the intelligent ecosystem, how to give sales characteristics, how to price, etc., every point is crucial.
