press conference? Does
must have a screen on the press conference? Do I have to use PPT for the
?
htmlOn November 5th to 7th, CES
022 opened in Las Vegas , and top electronic companies in the world held press conferences. Xiao Rui will take you to take a look at these press conferences today and see through the future development trends.
Samsung : King-level press conference
For the press conferences over the years, Apple and Samsung are the leader in the world. Apple did not come this time, and Samsung is the king.
Samsung's press conference, is a crushing level in terms of creativity, beauty, animation, art and business.
full video demonstration, background changes constantly as the speech.
Cool text and picture animations, makes the picture come to life.
Added a large number of 3D product animations, makes the product render 360°.
AR effect animation is also added at the transition of , and gives people a strong visual impact.
Technically, Ruipu and Samsung press conference are basically synchronized, refer to the PPT we made for " Xiaomi ", " Tesla ", and "Sword 3". (Click on the picture for some cases to jump, see the detailed introduction)
LG: Enveloping the screen press conference
This time LG is an online press conference, and there is more room for play. Created a screen surrounded by three sides , which has a strong sense of immersion.
is based on the encircling screen, and has also made some AR animations, has a good sense of immersion and impact.
Procter & Gamble : Metaverse press conference
Procter & Gamble's press conference is also in an online form. The theme part of the PPT design is relatively traditional, but the design is still exquisite.
But some adopt the form of metaverse, cartoon speakers, cartoon audiences and cartoon scenes look quite interesting.
GM: AR press conference
GM's press conference is generally very stable, and uses a large number of video animations, and the screen is shocking.
even uses AR effects in key places, which looks cool:
ASUS : Future-proof conference
ASUS still maintains a strong technological style, and has created cool scenes for different products.
It is worth mentioning that the switching between scenes is also very sci-fi.
only has room for improvement in the sense of design, it looks a bit rustic and not of sufficient grade.
TCL: Multi-screen linkage press conference
This TCL is also the form of an online press conference, but has spent a lot of effort on building virtual scenes.
After looking at this picture, do you think that the screen on the left is the screen, the background board on the right is the light on the top?
is wrong! In fact, they are all screens.
The press conference used two-screen angle + three-screen top to create 5 screens, which are very flexible in display.
In addition, TCL has created multiple real scenes based on the application occasions of the product.
Hydramatic: Double-Position Crosstalk Conference
Traditional conferences often have only one speaker on the stage.
This modern press conference, There are always two people performing on the stage. Q&A, funny and cheerful, and teasing each other, making the press conference more interesting and attractive.
This may also be a possible direction for the press conference.
ZF Group: Poster-level press conference
As a world-renowned automotive technology company, Its PPT is designed according to the poster standards, and every one is very exquisite.
Valeo: Gaoqiaoliu press conference
Valeo strictly abides by the company's VI standards. uses large characters + flat graphics to tell stories in a leisurely manner. gives people a rigorous and professional image.
The picture looks very standard, but in fact they all use logical animations.
Others: A slightly dull press conference
All companies participating in the CES press conference are roughly divided into ToC and ToB categories. The previous press conference was relatively vivid, most of which are ToC companies, while overall ToB companies' press conferences are relatively traditional and conservative.
For example, Intel also uses multiple screens, but there is almost no linkage, and it is dull in design and has no affinity.
For example, AMD uses a very impactful curved screen, but this monotonous color and rigid logic also lacks attractiveness.
For example, NVIDIA, such a picture is very rational and brings a relatively weak visual impact to the audience.
For example, Qualcomm , PPT is simple and realistic, has a lot of data, and lacks story and appeal.
Summary
Premises conference is the most important marketing activity of a company. , and its demonstration tools are no longer limited to PPT or Keynote, nor are they limited to pictures and text, and can even be videos, VR or AR. To do it well, it is no longer something that an office clerk can do. It requires a team, professional director, screenwriter, designer, special effects artist, photographer, props, actors, post-production, etc.
Compared with the top foreign press conferences, there is still a big gap between our domestic enterprises, especially physical manufacturing enterprises.
However, our catching up never stops.
Ruipu will also work tirelessly, helps Chinese companies to do better marketing activities and hold more influential press conferences.
