All revenue from selling goods will be donated to the family searching institutions. Produced by
| E-commerce headlines Author | Fengqing
Sun Haiyang started live streaming and selling goods
Live streaming and selling goods stadium, an old face we are familiar with us.
On October 13, Sun Haiyang, the owner of the "reward 200,000 yuan to find a child" incident, started live streaming to sell goods on Douyin .
Maybe everyone has forgotten about Sun Haiyang’s deeds, so I’ll help you recall them.
On October 9, 2007, Sun Haiyang's son Sun Zhuo got lost in a city village in Shenzhen. In order to find the abducted son, Sun Haiyang issued 100,000 missing person notices, and even made a billboard with "Rewards of 200,000 to find his son" hanging on his own store. Because of this billboard, Sun Haiyang was on the news and was known to the public. His deeds were also adapted into the movie " Dear " .
On December 6, 2021, Sun Zhuo was found in Liaocheng, Shandong, and the lost family was finally reunited. The "human trafficker" Wu was also arrested and brought to justice. As for Peng Dongying, who provided her son's clues, Sun Haiyang also expressed his willingness to pay a bounty of 200,000 yuan. Even if his son is retrieved, Sun Haiyang has been volunteering to help more missing children come home.
So, why did Sun Haiyang suddenly start live streaming and selling goods again? Do you want to use your fame to monetize it?
is not the case. Sun Haiyang is carrying out a charity merchandise this time. All the money earned by live broadcast will be donated to family search institutions to help families who have not found their children .
Due to the positive image Sun Haiyang has established in front of the public for a long time, and its public welfare nature, this live streaming sales received warm welcome from the audience. The live streaming received more than 5 million likes, and the final sales of reached more than 8 million . At that time, it reached the top of the Douyin sales list.
It can be seen from the live broadcast that Sun Haiyang is a very real person. For example, Sun Haiyang called on everyone not to buy garbage bags. Their garbage is packed in bags of grocery shopping, and fans said that he is here to "smash the place". In addition, he also called on everyone to consume rationally, buy when the price is right, need it, and it doesn’t matter if you don’t buy it. It’s also a kind of support to watch the live broadcast.
In fact, this is not the first time Sun Haiyang has been selling goods on live streaming. In August this year, Sun Haiyang has already started a live streaming to sell goods. The product only has one red bean sticky bean bag, but it sold for 1.47 million yuan. The reason why can sell so much is because there is a missing person notice in each express box, which prints information about the child who has not been found yet.
can be seen. Although the Internet has been criticized for being in chaos, there are actually many people with kindness.
Live streaming and selling goods is naturally suitable for public welfare
For those who are familiar with the live streaming industry, public welfare merchandise is no longer a new thing. Since the rise of live streaming goods, it has been widely used in public welfare undertakings. The most familiar form is "helping farmers to bring goods".
helps farmers to bring goods. As the name suggests, anchors use the form of selling goods to help farmers solve the problem of unsalable agricultural products, or go to remote areas to help promote special agricultural products and open up ways to get rid of poverty and become rich.
In 2020, when live e-commerce is the hottest, several big anchors brought helping farmers to bring goods into the public's attention.
On April 6, 2020, Li Jiaqi and CCTV host Zhu Guangquan formed the "Little Zhu Pair Qi" combination to promote goods to Hubei, with the final sales reaching more than 40 million yuan, becoming famous in one battle. A year later, Xiao Zhu and Peiqi gathered in Wuhan again, selling agricultural products worth more than 3,000 yuan, and nearly 10 million people watched it.
also brought goods to Wuhan at that time.On April 16, 2020, Luo Yonghao sold Hubei Honghu lotus belt for 1 cent in the Douyin live broadcast room, which helped promote the sales of Hubei agricultural products. 108,000 lotus belts were sold out in 15 seconds.
is closer to the point that on August 8 this year, the well-known internet celebrity in Douyin, , Crazy Brother Yang, also opened a public welfare business to sell agricultural products from his hometown. On September 9, Brother Xiao Yang also held a live broadcast of "Kaixin Shopping Night" with CCTV host Nigmaiti to sell new national trend products.
In addition to these big anchors, a group of entrepreneurs are also trying to do charity by live streaming and selling goods. For example, recently, there was an entrepreneurial team born in Hangzhou with an average of 1995 who tried to use 80% of the profits generated by each live broadcast as charity donations, 20% of them as team operation and management expenses, and publicize financial income data every day and charity donation certificates. This is indeed a good attempt.
From a formal perspective, compared with traditional text and audio media, the real-time nature of live broadcast makes it more realistic, solving the problem of trust in charity. What you see is what you get, and the audience can intuitively understand the process and effects of charity, making charity activities more convincing.
From the perspective of effect, live broadcast can achieve larger-scale dissemination at the same cost, allowing public welfare behaviors to not only form a demonstration effect, but also enhance the image of the company and spread positive energy. At the same time, the nature of selling goods is easier to stimulate the audience's desire to consume, which can be said to have multiple goals in one fell swoop.
From this point of view, the form of live streaming is indeed a combination of charity.
Only industries that create social value will live longer
Three years ago, when live streaming sales first became popular, many people sneered this form and believed that it was just a flash in the pan.
Indeed, at that time, the live streaming industry was full of chaos, filled with a large number of irregular products and unscrupulous merchants. Many anchors charged sky-high pit fees, but consumers still had bad impressions on tax evasion and evasion. They entered the live broadcast room just because of the temptation of low prices.
However, after years of reshuffle, the live streaming industry has undergone great changes. Consumers' awareness of rights protection has gradually eliminated merchants selling inferior products; tax evasion anchors have also been exposed one by one and never appeared in the live broadcast room again.
In essence, live streaming can stand firm because it has indeed improved the operation efficiency of society. In the past, due to technical limitations, after the product came out of the manufacturer, it had to go through several layers of channels, including one, two, three, and four, before it could be reached into the hands of consumers. But now, by relying on live streaming to sell goods, we can make money without middlemen and consumers can buy cheaper goods.
Some people may ask, it turns out that physical merchants can make money, but now many first-hand goods are sold directly to consumers on live streaming, and no one can make money. Isn’t this a regression?
For this question, we might as well quote Luo Yonghao's point of view and answer:
"In the process of technological innovation, people will lose their original job, but you can't complain about society in this matter. You need to learn new things and go to new fields. In fact, that's the case.
Many of our traditional industries have eliminated Lost, when I was a child, there were many bicycle repairers on the streets, but now there are very few. Generally, bicycles are made, and after-sales service will be responsible for you. There are also pot repairers, kitchen knives, and shoes repairers. These traditional industries have disappeared. Do you think those practitioners are pitiful? It is also pitiful, but the overall society has improved and benefited the vast majority of people. "
is right. To judge whether an industry can last forever is the most important thing to see whether it can create value. On the one hand, live streaming creates economic value by improving efficiency, and on the other hand, it creates social value by helping public welfare. Such an industry is the industry needed by the times.
