Beijing Business Daily reported on May 24 that 11 new films were released at the same time on May 24, which made the upcoming weekend a little nervous. However, among these 11 movies, the concert movie " Mayday Life Infinity Co., Ltd. " seems a bit special, not only because the film mainly uses the live records of the Mayday Tour Concert as its main content, but also has a completely different contrast with this type of film in the audience. While it is favored by fans and fans, it has also been clearly rejected by many other viewers.
concert record is the main line
htmlOn May 24, the movie "Mayday Life Infinity" created by Trust Music, Fairy Grass Images and Bing was officially released in major theaters in China. Different from the movies people watch on a daily basis, the film mainly features LIFE's "Life Infinity" held in May 2017-2018, editing the live situation of the concert, and integrating some storylines into an attempt to allow fans to experience the atmosphere of the concert again through another image method.According to the person in charge of believe music, "Mayday Life Infinity" took three years to produce, and it took a lot of effort in both the early and late stages. "In the early stage shooting, the team captured real performance scenes across major cities. The 20-person photography team took photos from multiple angles, from fixed points, around the field, high platforms, and crowds. They also dispatched air shooting machines to aerial photography, stage track cameras, remote control vehicle cameras, BOLT high-speed movie shooting robot arms, etc., from top to bottom and from the outside to the inside, recording the scenes of heat and emotional flow at the concert."
In the later stage, the film also adopted a variety of technical means, not only mobilized thousands of Korean production personnel to process and produce three-dimensional, connected and large-screen projection technologies such as 3D, 4DX, IMAX, etc., but also Huang Shijie, the sound director of the film, negotiated with Dubbing Stage, a professional Hollywood studio in the United States, and cooperated with the team of "Transformers", so that the film's sound has a 64-channel setting. "This is comparable to "Avengers"," said the person in charge of the music.
fan Yan Yan said that since she was in middle school and has been working for six or seven years now, she has been a loyal fan of Mayday. Not only will every album be purchased as a collection, but she will also grab tickets at the first time in the concert. Even if she can't get the tickets, she will try to go to the scene and listen to their singing outside the venue. This time, "Mayday Life Infinity" is also a must-see video, and the fan group I am in has also begun to organize many packaged events.
Pan Yi is also a fan of Mayday. "I will definitely go to the cinema to watch "Mayday Life Infinity". On the one hand, I support Mayday as a fan, and on the other hand, I failed to watch the last Mayday tour concert on the spot. I watched the movie to make up for the regrets at that time."
However, while fans took out their mobile phones to buy movie tickets, another part of the audience gave completely different feedback. Film lover Song Yang told Beijing Business Daily reporters that "Mayday Life Infinity" is not on his movie viewing list, "the content is mainly concerts, and it is not particularly attractive to me, so I didn't pay attention to this movie at the beginning." In addition, audience member Wei Jun also expressed a similar idea, "I usually go to the cinema to watch movies with more special effects, more intense plots or need to create an atmosphere. Concert movies will not give me too much desire to watch movies."
The box office is tens of millions and the money will be returned
Although "Mayday Life Infinity" has produced completely different feedback among the audience, this is actually the third 3D concert film about Mayday that I believe in music production. From previous experience, the audience's polarized attitude does not seem to have an excessive impact on the market returns of the film.
In 2011, " Mayday Dream Chasing 3DNA" was released in China, which combined Mayday's concert clips in Taiwan, Hong Kong, Beijing and other places, and added three plots. Then in 2013, "5 Mayday Noah's Ark " recreated Mayday's Noah's Ark World Tour concert, which was released on the big screen.
According to the actual box office results, the first two Mayday concert movies achieved box offices of RMB 23.26 million and RMB 20.488 million respectively in China. Although the overall box office scale is not high, it can also bring considerable market returns to the company behind it. Taking "Mayday Dream Chasing 3DNA" as an example, there was public news at that time that because most of the film's footage was taken from concerts, and with Mayday's appeal to fans, the film had basically recovered its costs through sponsorship and copyright sales before it was released.
This time, "Mayday Life Infinity Co., Ltd." has also attracted many fans and locked in some box offices in advance.
A week before its release, "Mayday Life Independence Co., Ltd." released its ultimate preview and announced the official launch of pre-sales. According to Maoyan Professional Edition, as of the time of publication by Beijing Business Daily, the total pre-sale box office of "Mayday Life Infinity Co., Ltd." was 5.811 million yuan, of which the pre-sale box office on the first day was 3.205 million yuan, ranking first among the 11 new films released on the same day. In addition, in terms of the number of people who want to watch Maoyan, "Mayday Life Infinity" also reached 54,000, ranking second among the 11 films, second only to "Dragon Ball Super: Broly ". Judging from the above data, "Mayday Life Infinity" has certain competitiveness in more than ten films on the same day.
In the eyes of practitioners, whether it is the audience's obvious attitude towards the film or the market effect actually formed by the film, it actually reflects that such films are fan movies produced and derived specifically for specific audience groups. At the same time, through the launch of such films, the public image of the singer can be further created. Film critic Liu He believes that fans today have a stronger desire for preferences and self-expression than in the past, and have strong purchasing power, which provides a broader space for commercial imagination for the corresponding products.
sells feelings and causes controversy
Concert movies have appeared fewer times in China than in other types of films, but this is no longer a brand new thing. Not only has it been developed in China for nearly ten years, but it has a longer survival time abroad.
public information shows that as early as the 1980s, there were already concert movies with box office records, and if the box office was not measured as the standard, the history of concert movies would be longer. Since most of this type of movies were born as concert derivatives, it is difficult to achieve large-scale screenings through theaters, but the key to achieving profits is that the production cost is relatively low.
returned to the domestic market. In addition to Mayday's concert movies, Deng Ziqi also launched the concert movie " All the Way to the Wind " in 2017, and finally won a cumulative box office of 3.27 million yuan. At the same time, Wang Leehom also launched "Full Firepower" and received a box office of 2.403 million yuan. Lang Lang once screened the live performance of the Vienna Golden Hall individual concert in the form of the movie "Hot Sonata", which only achieved a box office of 74,000 yuan. Although the number of videos in
is gradually increasing, it is undeniable that not only the above videos have different effects, but they are also more or less questioned by some viewers of "making money", especially those who are not fans, and the doubts are even more. Some viewers commented on "All the Wind" and said: "Who gave the courage to launch such a movie? Squeezing the money from fans is the real purpose." Including the first two concert movies in Mayday, such as "Why is this called a movie?" and "It's not a movie, but it has to be sold as a movie."
Although concert movies are still controversial, this type of film has also attracted the attention of more and more companies and platforms. Among them, Netflix has signed concert film project contracts with well-known singers such as Beyoncé , Bob?Dylan, Taylor Swift, etc. Traditional theaters such as French film production company Studiocanal also launched Aretha Franklin's concert movie "Amazing?Grace".
In the eyes of practitioners, from the perspective of subject matter, concert movies are another type of movies. The increase in companies and platforms has also proved that this type of movie has market value. If we want to get rid of the question of "making money", it still depends on how to arrange the content of the movie and how to show more stories and deep meanings through concert clips or background images, rather than just pure concert records.
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