Story background:
The owner of a maternal and child shop in Zhejiang is surnamed Chen. He is from a prestigious university and is capable and beautiful. After graduation, he worked in a state-owned enterprise for a few years. His family urged him to go on a blind date. Boss Chen didn't want to get married and have children so early, so he refused to work for another year. Later, Boss Chen didn't want to work for others all his life, so he wanted to start a business by himself and achieve a career, so he also pushed for blind dates, focusing on entrepreneurship.
Boss Chen thought to himself, has our country opened the second and third child policy? Everyone's demand for maternal and infant products will definitely increase. The prospects of the maternal and infant products market are very good and the market capacity is also very large. So he found a few partners and opened a maternal and infant store in a convenient location. At the beginning, he imagined with his partners that the future chain store was opened with his partners.
, but unfortunately the business is not so easy to do. The store's turnover in the first year was still quite good, and it could make about 200,000 yuan a year. Later, two new maternal and infant supermarkets were opened nearby, and gradually no one came. Boss Chen felt it was not good and held several promotional activities. Unfortunately, none of them played a big role. The store was still unattended, and in the end, he even lost four or five thousand every month. Boss Chen felt uncomfortable and couldn't figure out how to run it so that he could do a good job in the store.
When he was discouraged, Boss Chen went out for dinner with his old friend. At night, the two of them talked about life and ideals. When talking about reality, Boss Chen was frowning. Unexpectedly, the other party suddenly told him that he still had to grasp the hearts of customers when doing business. As long as he did a good job of activities, the business of the store would definitely make the store better. Then he taught Boss Chen the trick she had learned before and asked her to do it according to her own methods. Boss Chen was a little hesitant at first, thinking that the other party would definitely not cheat him, so he did it with a try-and-see attitude. Unexpectedly, the event was held very successfully. What is the specific plan for the
activity? Don't go away, let's continue to look down.
activity plan:
activity content is actually very simple. Customers who come to the store can take children's photography on the second floor, which is free and professional, and there is absolutely no charge.
Do you think it’s inexplicable when you do business and do not come to charity. Customers can indeed get free photography opportunities, but the boss must not spend money on photography and venues themselves? Every time a customer comes, he takes photos for free, and sooner or later, the store will be closed.
But I tell you that you won’t lose money. With such a simple trick, Boss Chen’s store “resurrected”, gained a lot of popularity and customer traffic, and made a net profit of 1.98 million yuan a year. So how did this activity make a profit? Let’s analyze it together.
Profit Analysis: The "small tricks" taken in the
case are a very small part of the marketing wisdom included in this column. If you have difficulty operating now, if you lack customers, and if your products cannot be sold, you may wish to find out whether there is a suitable industry in the column collection to see how smart people do business.
First of all, the key to our activities is to see how to attract customers, solve their needs, and make them feel that they have taken advantage of it. This free children's photography is the bait to attract customers. Boss Chen's store has two floors. The first floor is used to sell various maternal and child products and baby clothes. The idle second floor is equipped with a children's playground, a children's swimming pool, etc.
Now that Boss Chen wants to launch a free photography service, he went to discuss cooperation with nearby studios, saying that he could attract traffic to the studio through a maternal and child shop, and the venue and sets were brought by themselves. Just pay a cost price to the equipment and labor. The other party agreed readily, so Boss Chen rented the instruments and equipment and photographers to officially hold the event.
When someone saw this, he asked, "All right, you have to pay the labor fee yourself. Isn't this always losing money?" Of course there is a reason for this. When those mothers and dads see free photography, do you think they will resist greed for this cheapness? Anyway, if you don’t have a penny, you can get a set of quality photos, and parents will definitely not refuse. This is true. With this free photography, a large number of guests attracted on the day of the event.
Think about it, when you come to this store to take photos, do you have to pass through the first floor? What are the items placed on the first floor? Various maternal and child products, children's toys, and beautiful and exquisite baby clothes. If you like a set of clothes, a pair of shoes, or some fun toys when taking photos, your children and parents like them very much. Do you think the customers will buy them?
When taking photos, the photographer transformed into a sweet-mouthed salesperson. He always praised the baby for wearing this dress, the shoes, and the toys in his hands, so he refused to let go. At this time, the child was having fun and the parents were happy to hear it. Did he turn around and go down the first floor to buy it? At this time, the customer looked at it again and found that the store was affordable, the service was excellent, and there was free photography. Are you more willing to come to this store to spend?
plus the baby's growth rate is already very fast, it's the same every day. After the full moon and the year of one year, do you have to take photos again? Free photography is just a traffic diversion project. This activity is made by making money by back-end consumption. Many parents came for free photography. When they left, they couldn't help but buy a bunch of maternal and child products. In addition, the popularity of the queue formed, gradually the reputation of this store spread. More and more people came to visit, creating a good reputation for the maternal and child store and attracting more customers to come in to consume.
is like this. Boss Chen has gained a large number of repeat customers with such a simple activity, making a net profit of 1.98 million a year.
Of course, the activities (industry) cases mentioned here are only a few methods. There are more strategies, opportunities and "routines" about physical store management in my column. It also summarizes hundreds of the most cutting-edge money-making industries and new categories. If you are interested, you can click to check if there is any suitable project for you.
