Editor-in-chief Wen Jing’s introduction to : On the evening of December 25, the 15th Music Festival of Dynamic Zone Miguhui brought a new experience of 5G+ ultra-high-definition presentation, MR/VR/AR black technology support, and multi-site virtual and real interaction on the cloud. In addition to musicians such as G.E.M. Deng Ziqi, Black Panther Band, Li Yuchun, Mayday, Xu Song, Jay Chou, and Zhou Shen, Miguhui also created the second meta-universe ice and snow party, leading the public into "Ice and Snow Time". As a national team of new media, China Mobile Migu combines sports professionalism with music entertainment, opens up two-way core resources, and looks at the sports and entertainment industries as a breakthrough with leapfrogging.
Source: CMNC—Editor-in-Chief Wen Jing
Text/An Zhe
China's Winter Olympic Dream has been fulfilled after 6 years. As the 2022 ice and snow event gets closer, the country has officially entered the "Winter Olympic Time". In the past six years, the craze for the whole people to participate in ice and snow has accelerated the rapid development of China's ice and snow sports. How can the national team of the new media be guided by the goal of "driven 300 million people to participate in ice and snow sports" to make ice and snow enthusiastic ignite more people, and explore the greatest common divisor of the integration of sports and entertainment? How to change the communication mode of sports events through technology and collide with the sparks of the whole nation?
htmlOn the evening of November 25, the 15th Music Festival of Dynamic Zone Miguhui brought a new experience of 5G+ ultra-high-definition presentation, MR/VR/AR black technology support, and multi-site virtual and real interaction on the cloud. In addition to musicians such as G.E.M. Deng Ziqi, Black Panther Band, Li Yuchun, Mayday, Xu Song, Jay Chou, and Zhou Shen, Miguhui also created the second meta-universe ice and snow party, leading the public into "Ice and Snow Time". As a national team of new media, China Mobile Migu combines sports professionalism with music entertainment, opens up two-way core resources, and looks at the sports and entertainment industries as a breakthrough with leapfrogging. Construct the gravitational field of sports and entertainment
Miguhui gives ice and snow new imagination
Technical innovation is an important driving force for the Internet transformation, and it also brings new trends to the sports and entertainment field, giving birth to a richer sports and entertainment experience. As an industry vane for the integration of domestic music field and technology, the 15th Music Festival of Dynamic Zone·Miguhui has upgraded and created the [Metaverse Interactive Space and Space·Cloud Performing Music Festival] based on 5G ultra-high-definition live broadcast, 5G cloud technology, etc., with live broadcast of 5G+ movie picture quality, multi-dimensional presentation of seven major perspectives, "customized version" cloud box interactive gameplay... greatly broadened the user's experience boundaries. It is particularly worth mentioning that the second scene of ice and snow in interactive time and space has allowed the "ice and snow wind" to blow at the music ceremony, helping the spread of the national sports and entertainment boom.
At the second meta-cosmic ice and snow party in Miguhui, Migu built a virtual studio for ice and snow scenes with MR technology. The guests participated in multi-dimensionally through various real-time interaction methods. The host weaved memories with users in the form of flip cards, connecting microphones, etc., to guide young people to pay attention to ice and snow sports. The second scene invited ice and snow celebrities such as Yang Yang, Li Jiajun, and Zhang Hong to tell the story of China's ice and snow, and popular ice and snow world champions such as Gu Ailing, Xu Mengtao, and Ren Ziwei to share the preparations for the Winter Olympics. When China's first Winter Olympic champion Yang Yang talked about the development of China's ice and snow that he witnessed, when Gu Ailing excitedly shared that he became the first double-board female freestyle skier in history, when Xu Mengtao talked about his love for singing in addition to skiing training, they infiltrated their love for ice and snow into every detail and every moment, allowing the audience to feel the hot temperature of ice and snow sports.
Ice and Snow Second Scene is not only a branch venue in Miguhui, but also a mutual transmission of ice and snow spirit and music. For example, Li Jiajun presented awards to G.E.M. Deng Ziqi on the main stage across the screen, and passed on the dream-chasing spirit that he insisted on because of his love. Against the background of pan-entertainment, the second meta-cosmic ice and snow party achieved the passionate collision of ice and snow with music and paid tribute to ice and snow, which undoubtedly once again ignited the atmosphere of the whole nation to welcome the Winter Olympics.
is not only cross-time and space interaction, but also cross-border linkage. With the help of technology empowerment, Migu shows a more creative value-added sports and entertainment linkage gameplay that is impressive.Ice and Snow Digital Homo MEET GU air refill, the Chinese style virtual idol Linxi group staged the national style sound of "Who Don't Envy", the super realistic musical digital expert R.I.M. Remi made her debut, musicians Wu Qi and Sha Nanjie sang, and the cast of "Ice Hockey Boy" connected in real time... all opened up a cross-border channel for the second scene.
This year's Miguhui, Migu has unveiled black technologies such as 5G ultra-high definition, 5G cloud technology, XR, etc. Through technological innovation and the convergence of top content, it quickly aggregates the circle and forms a key user experience scenario. This series of intensive experiences and surprises stirs up the ice and snow heat during Miguhui, and also makes the industry look forward to how Migu plays 5G+ ice and snow chess well.
Breaking the barriers of "niche" in ice and snow
Expanding the boundaries of public imagination
For sports events, how to break the barriers to attract more audiences has always been a difficult problem in the industry. As the ice and snow event approaches, the "Ice and Snow+" craze is becoming more and more intense. As a strategic partner of the Winter Sports Management Center of the General Administration of Sports and an official broadcaster of the 2022 Beijing Winter Olympics, China Mobile Migu actively promotes the popularization of ice and snow sports with "technology + culture". Since the countdown of 100 days, the actions of igniting the 2022 grand event have been continuously:
htmlOn October 27, on the occasion of the 100 days of the Beijing Winter Olympics, the "China Mobile 5G Ice and Snow Team" composed of five ice and snow world champions including Gu Ailing, Xu Mengtao, Sui Wenjing, Han Cong, Ren Ziwei and four national teams of ice and snow projects were announced. The 5G Ice and Snow Digital Intelligence Expert MEET GU, created based on Gu Ailing as the prototype, has also officially debuted, practicing the various possibilities of 5G empowering ice and snow in advance.htmlOn November 16, on the 50-day countdown, China Mobile Migu reached a strategic cooperation with Beijing Radio and Television Station. The two sides will focus on the Beijing Winter Olympics, provide good service for the event content, jointly explore the 8K production standards of the 2022 Beijing Winter Olympics, promote the application of 5G technology to ice and snow sports in various cultural forms, and carry out joint planning, joint development, and joint operation on ice and snow theme dramas, variety shows and other contents, promote ice and snow culture, and open a new ecology of integration between the radio and television industry and the communication industry. On the same day, the pilot film of China Mobile's 5G ice and snow cheer song "Prepare" sung by Han Geng was first released and was launched. The passionate musical melody accompanied the athletes' full-time training state, showing the passionate fighting spirit of Chinese sports athletes. China Mobile users can also set it as a video ringtone to cheer for China's ice and snow during the waiting time before the call. Recently, Migu's exclusive self-made ice and snow athlete preparation documentary "Craving Dreams in Beijing" has also been launched on Migu videos one after another, deepening the public's understanding of ice and snow sports and strong attention to the event.
html On November 26, on the countdown to 40 days, the promotional film "China Ice and Snow Expansion (Season 2)" - "Ice and Snow Walking to the Future" produced by the Winter Sports Management Center of the General Administration of Sports of China and China Mobile Migu, and specially supported by Shanghai Art Film Studio, was launched. The classic characters of Shanghai Art Film Studio, including Snow Child, Big Ear Tutu, Sun Wukong, Nezha, and Huluwa, achieved "dream linkage" with ice and snow sports.Migu opens up advantageous resources, integrates its full content platform resources such as music, video, reading, running, games, animation, etc., light up every important moment of the countdown to the Winter Olympics, break through the value boundaries of sports content, and explore more value space inside and outside the stadium.
At the same time, China Mobile Migu will also actively promote the implementation of 5G services in national training venues and mass sports, launching an immersive experience of all-scene ice and snow sports in the 5G era, and helping the promotion of ice and snow culture in three-dimensional aspects such as live broadcast technology, sports and entertainment linkage, ice and snow content.
Practice the responsibilities of the national team of new media
to ignite the ice and snow hot for the whole nation
It is obviously not enough to make the sports audience enjoyable. Making the public moving is the deeper value core pursued by Migu. Now, Migu increases the dissemination of sports and entertainment content from its ecological advantages, and helps burn ice and snow fever and national fitness fever, which is the greater value presented outside the ecology.
As a new media national team, China Mobile Migu is based on "technology + culture" and has given 5G "hard core" wings to the cultural dissemination of ice and snow events, helping to achieve the goal of "drive 300 million people to participate in ice and snow sports" and promoting the digital and intelligent upgrade of the ice and snow sports industry.
At the moment of popular sports, China Mobile Migu has created infinite possibilities for the ecological development and integration of the entire sports and entertainment industry chain through various interactive forms extended by the event. At the upcoming 2022 Ice and Snow Festival, as China Mobile Migu deeply integrates into this event of public concern, what new look will China's sports and entertainment ecology and ice and snow industry be presented is worth the industry's expectations.
