Today is an amazing day for fans, especially for fans living in Shenzhen or nearby areas, this is a rare opportunity to experience! This Sony Expo 2019 will begin its three-day display. Today, as the first day of its development, Sony held a press conference on Shenzhen Industry Shangcheng .
Mr. Takahashi, Chairman and President of Sony China, attended and served as the leading speech on the spot. He first led the audience to review Sony's past performance and narrate Sony's corporate purpose to the scene.
This press conference was hosted by Sony Group Senior Vice President, Chairman and President of Sony China Takahashi
Sony's "black technology" has always attracted a large number of consumers. So what benefits can "black technology" products bring? Mr. Yoshi Takahashi gave an answer on the spot.
Sony Black Technology should approach creators and consumers from two directions, help creators realize their dreams and bring touch to consumers. The value of space and time will be the next main focus of Sony Black Technology.
space value refers to Sony's "black technology" of sound and painting, which brings consumers an extremely real experience, such as the headphones launched by Sony, and even the powerful 360 on-site sound effects (exhibition visitors can go to the scene to experience).
time value refers to Sony's camera business. Yo Takahashi pointed out that digital image products are about recording beautiful moments worth remembering and creating irreplaceable time value. Sony's digital imaging products have undergone multiple generations of development. Its lightweight body and high-quality shooting effects make its products cover the photography and even the film industry, and are supported by many digital players. It is worth mentioning that according to statistics from GFK, a third-party survey agency, Sony's camera business has a very high global share.
For the current weak mobile phone industry, Takahashi Yoshi said that it will make certain optimizations and adjustments to it in the future. In the era of 5G, Sony will devote all its efforts to the smartphone business and will strive to improve the level of its own smartphone products through a series of reforms. Immediately, he released Sony's first 21:9 CinemaWide 4K HDR OLED screen and professional triple-lens camera system on the spot - Xperia 1.
As we all know, the 2020 Tokyo Olympics will be broadcast live using 8K signals. Sony has all-round technological advantages from 8K shooting, production, transmission, and display, and provides many 4K/8K-related hardware devices to the world, hoping to promote the development of the industry. In terms of
entertainment business, the press conference exhibited many investment-filmed movies under SONY. Looking back on 2018, Sony launched many movies with good reputation. The most surprising thing is that its "Spider-Parallel Universe" also won the Oscar for the best animated feature film!
Like many people know that Sony PlayStation has many supporters. What is the specific number? As of the end of 2018, a total of 91.6 million PS4 game consoles have been sold worldwide and as many as 876 million game software. PlayStation Network's monthly active users have maintained a steady growth, with more than 90 million as of the end of November 2018. Such a huge user data is really surprising.
launched new products on site not only Xperia 1 smartphones. This time, Sony also showed the service it provided - Sony Selected Hi-Res Music to the scene. This is the first Hi-Res music streaming service in mainland China, which can provide users with genuine audio in various high-format formats such as PCM/DSD.
ANIPLEX As an animation company under Sony Japan, it is well-known in the industry. During this press conference, ANIPLEX showed off several of its businesses on the spot. The Anipu (Shanghai) Culture and Art Co., Ltd. established by ANIPLEX in Shanghai was also introduced on the spot.
General Manager of ANIPLEX, an animation group under Sony, Pingshan Gongtong
KOOV programmable robot not only demonstrated in this party, but also pointed out that KOOV hopes to expand the creative thinking and even programming capabilities of young people through a series of education and competitions.The last release item of the
conference was the first appearance in China, Sony's independent entertainment robot Aibo. It is reported that this "puppy" with a cute appearance uses Sony's most cutting-edge AI, sensing and robotics technology. Through daily interactions, Aibo will become more and more intimate with his master and develop valuable and deep emotions. At the end of the
press conference, a mysterious guest was also invited. When he appeared on the scene, many Sony fans were caring for him. Hirai Kazuo , chairman of Sony Group, and many fans laughed at him as "uncle". This brings a wonderful summary to this Sony Expo 2019.
At this point, the Sony Expo 2019 press conference officially ended.
Click "Original Reading" below to visit Fi-Play.com to browse more exciting information!
