, DIGITIMES, a media with a good relationship with Taiwan’s supply chain, often obtains exclusive news from Apple’s supply chain manufacturers to leak information, but to be honest, there are many examples of fraud and error analysis for a long time. Recently, the media has listed several reports about inside iPhones, and we see another one that is quite interesting. The content said, "Apple is preparing an iPhone with an oversized 5.8-inch rigid AMOLED panel, which is scheduled to be launched in 2018 or even earlier in 2017."
When it comes to AMOLED display panels, Samsung 's Samsung Display business unit is usually recognized as the best candidate supplier for smartphone display panels, and the second and third choices are LG Display and Japan Display, respectively. It is worth noting that although these two major display panel suppliers started late, LG Display still said that AMOLED panels can be mass-produced in 2017, and Japan Display has also stated that the production time for OLED displays is scheduled to be in early 2018.
DIGITIMES also mentioned that if nothing unexpected happens, it is not a problem to equip iPhone with 5 million screens in the "first year" of mass production of AMOLED display panels.
sounds like the second generation iPhone Pro?
Previously, according to Ming-Chi Kuo, a well-known analyst at KGI Securities, Apple is planning to release two iPhone 7 Plus variants, one of which is a normal version with a single lens, and the other has a breakthrough dual lens. There are also rumors that the dual-lens version will have a unique name in the market in some countries or regions: iPhone Pro.
Assuming there is really an iPhone Pro model, its original generation will not be equipped with AMOLED display screens, including the iPhone 7 and 7 Plus, which will be released in the fall this year. And in the fall of 2017, the upgraded iPhone Pro 2 is out with an AMOLED screen, which is obviously of greater significance. Because of such a high-end product, Apple can sell at a higher price than the Plus model. Even if the initial AMOLED panels are costly, the higher prices can offset the cost and even make greater profits.
iPhone screens were the top in the past, but...
As early as the end of 2012, DisplayMate, a professional screen evaluation agency, conducted detailed tests on iPhone 5 and Samsung's Galaxy S3 respectively. The results showed that the AMOLED screen of Galaxy S3 performed very average, while iPhone 5 rose by a level compared to iPhone 4, with an overall rating from A- to A, and Galaxy S3 is only B+. Because the iPhone 5 screen brighter than the Galaxy, it is more readable in highlight environments, and has a significantly higher color accuracy, and even the screen function is more efficient, and it consumes only half of the power of the Galaxy S3.
Cook Whenever he talked about his competitors, he repeatedly said that the performance of the OLED display screen was a bit "terrible".
However, from the beginning of the Galaxy Note 4, Samsung's AMOLED screen began to surpass Apple. Also professional reviews from DisplayMate organizations, the results show that the iPhone 6 and 6 Plus have pretty good LCD screens, but the Galaxy Note 4 is the best mobile phone screen they have ever tested, leading the way in terms of maximum brightness, contrast, color accuracy and color gamut.
Samsung is still improving AMOLED, and then the Galaxy S6 and Galaxy Note 5 made the iPhone 6s and 6s Plus look pale, and even the newly released Galaxy S7 has not reversed results. AMOLED generation is more perfect than the next generation. In contrast, the LCD LCD screens of Apple's iPhone 6s and 6s Plus have little improvement.
This means that Apple's competition on display screens is already behind, and it remains at the 2014 level in addition to the improvement in resolution, which affects sellers' purchasing power for the new iPhone on another level.
The new iPhone 7 screen is a bit difficult to improve greatly, but OLED is approaching
In the second half of this year, iPhone 7 and 7 Plus and even the rumored iPhone Pro models will perform in terms of display screen quality and performance.Theoretically, in order to strengthen competitiveness on the screen, Apple must make technological improvements in all aspects, which is to have higher brightness, greater contrast, better color accuracy, or provide higher resolution.
However, there are already rumors that the iPhone 7 will become thinner, and the technology implementation becomes more difficult under the premise of "thinner", which is equivalent to completing an engineering difficult feat. Why is it almost certain that the iPhone 7 is thinner? Because for a long time, Apple has never given up on pursuing thinner devices. Previously, Dan Riccio, Apple's senior vice president of hardware engineering, said in an interview that every tenth of a millimeter of the product is a "sacred" job for Apple. It seems that thinner devices seem to be more competitive in Apple's eyes, but significantly improving display technology is not the first step.
is obviously also an iPhone 7 screen with an LCD panel, and it may not provide enough competitiveness. So frankly, Apple needs to get back on the right path to the advantage of high-quality screens as soon as possible, and OLED is undoubtedly the fastest shortcut. More importantly, in order to truly create an ultra-thin iPhone, the advantages of the OLED display panel are obvious, because OLED does not require a backlight, making a thinner body easier to achieve.
For Apple, it is imperative to transition to an iPhone with more advanced OLED panels, and it should be sooner rather than later.
After all, first-class display screens are equipped with slim body devices, and it is certain that they are popular. Fortunately, Apple has started recruiting experts in OLED display technology since many years ago to develop OLED display technology, and it is very likely to be produced by LG Display or Samsung Display within the next two years.
will benefit from the advantages of OLED display screen panel technology in the future, which will not only help Apple improve its competitiveness with Samsung or other OLED screen mobile phone manufacturers, but also benefit from the dramatic improvement of image quality. It will actually become a powerful catalyst to promote the replacement of old iPhone users. I believe that on that day, there will definitely be no shortage of buyers who will get the OLED screen to experience the iPhone first.
has been reported in recent years that Apple’s screen panel suppliers have planned to expand the production of OLED screens, so in the future we see that OLED iPhones should not have to wait too long. Perhaps as mentioned at the beginning, next year's second-generation iPhone Pro will be able to make a huge leap with OLED screens.
