htmlOn the morning of June 11, the Zunhua Niangniang Gong Apricot Picking Live Broadcast Festival with the theme of "Growing Love, Live Broadcasting to Help Farmers" was grandly held at the Changle Valley Scenic Area of Nanshan, Niangniangzhuang Township, Zunhua City. The event is guided by the Tangshan Municipal Bureau of Commerce and Zunhua Municipal Bureau of Commerce and Promotion, sponsored by the Tangshan E-commerce Association and Zunhua Niangniangzhuang Township Government, and hosted by the Tianfangyuanxiang Baixing Cooperative and the Vientiane Xinghai Brand Digital Live Broadcast Base.
As part of the third series of activities of the Niangniang Gong Xing Picking Cultural Festival held by Zunhua Municipal Government, this event received positive responses from Internet celebrity anchors from various live broadcast bases, live broadcast companies and platforms. Everyone actively signed up, and the number of Internet celebrities who brought live broadcast goods exceeded 60.
From the leaders and heads of Tangshan Municipal Bureau of Commerce, Zunhua Municipal Bureau of Commerce, Tangshan E-commerce Association, Zunhua E-commerce Association, Luanzhou E-commerce Association, Tianfangyuan Xiangbaixing Cooperative, Juminhui-China Ceramics Live Base, Zunhua Jinzhuoyigao Double Creation Live Base, Luanzhou Letao Youxuan Live Base, Luannan Jinao Internet Ceramics Live Base, Tangshan Xinglang Used Car Live Base, Wanxiang Xinghai Digital Brand Live Base, Zhenjiang Zhixuan Live Base, Tangshan Damu Dongye Network Technology Co., Ltd., Tangshan Lufei Culture Media Co., Ltd. and other units, as well as live broadcast internet celebrities and media institutions, as well as live broadcast internet celebrities and media organizations.
Lin Jiansong, chairman of Tangshan E-commerce Association and chairman of Juminhui Group, delivered a speech to the live broadcast festival event. He said that the event aims to lead local Internet celebrities, cargo experts, and traffic caring anchors, build an "agricultural tourism + live broadcast" IP communication matrix, promote the upward trend of agricultural products, help farmers increase their income, and help fight poverty. Through various forms such as online display and promotion, short videos for selling goods, online live broadcasts, and special sessions for selling goods, Tangshan E-commerce Association will continue to carry out e-commerce assistance and agricultural development activities.
Live Internet celebrity Popular Dragon spoke as a representative of the Internet celebrity. He first felt very honored that he was able to participate in this event. He hoped that more similar activities could be held in the future to contribute his own strength to help farmers increase their income, promote rural revitalization, and expand agricultural product consumption.
In the on-site auction and assistance process, President Lin Jiansong actively participated in it, filming a number of agricultural products in succession, and practicing the declaration of agricultural assistance with practical actions.
Subsequently, Lin Jiansong, President of Tangshan E-commerce Association, Zhao Sufei, Secretary-General of Tangshan E-commerce Association, Wang Tianbao, General Manager of Luannan Jinao Live Base, Zhang Zhenjiang, General Manager of Zhenjiang Zhixuan Live Base, Fu Lianjiang, General Manager of Tangshan Xinglang Second-hand Car Live Base, and Guo Yanbin, General Manager of Zunhua Jinzhuoyigao Double Innovation Live Park, as award presenters, awarded the honorary certificates of "Live Broadcasting and Public Welfare Ambassador for Aiding Agricultural Welfare" to all Internet celebrity anchors who participated in this event. At the same time, the honorary bronze medal of "Love Assisting Farmers Live Broadcast Base or Enterprise" was also awarded to all live broadcast bases and live broadcast companies participating in this event. After the award ceremony, everyone continued to go to the Changle Valley Scenic Area of Nanshan and the Tianfangyuan Xiangbai Apricot Cooperative in Xiangguzhuang, Niangniangzhuang Township, Zunhua to conduct live broadcast activities on visiting ancient apricot trees, claiming fruit trees, and picking.
Zunhua City Niangniangzhuang Township is the "Hong Kong Township of Fragrant White Apricots" named by the Hebei Provincial Government. The planting area of Fragrant White Apricots here reaches more than 10,000 mu, with an annual output of more than 8 million kilograms. Single fruit is larger than ordinary white apricots. The fruit is crystal clear and white with yellow inside, with a rich aroma, sweet and sour taste. According to legend, Concubine Dou, the favorite concubine of Zhu Di, of Chengzu of the Ming Dynasty, loved to eat fragrant white apricots from her hometown Niangniangzhuang. Therefore, the fragrant white apricots here have the reputation of "Niangniang Gong Apricot".
This Zunhua Niangniang Gongxing Apricot Picking Live Broadcast Festival event fully utilizes the positive role of e-commerce platforms and live broadcast internet celebrities in live broadcasting and helping farmers increase their income. Through the live broadcasting model of "online full-network live broadcast, offline full-channel sales", it effectively opens up new paths for e-commerce consumption to help farmers, promote rural revitalization, expand agricultural product consumption, broaden agricultural product consumption channels, and help farmers increase their income. (Recordor: Chi Lijun Luo Shengyun )
Editor in charge: Ding Yuan
