Taobao Creation Festival has been held for four years. Although the areas held every year are different, this festival has become a new landmark in Hangzhou.
comes out of the station, open the Gaode map, search for "Taobao Creation Festival" and directly guide the destination. Even if you stop a taxi after leaving the station, you don’t need to tell the specific address. You can just call " Creation Festival " and the master will quickly understand you and take you to Dongxin Road, the old site of Hangzhou Old Boiler Factory.
This industrial building, born in the 1950s, has been abandoned for a long time with the development of the times. The rusty steel beams and the huge factory building made of plastered red bricks are like returning to the era when the machines are still roaring. As the main venue of the 4th Taobao Creation Festival, it is a completely different world in the exhibition area - under the embellishment of various neon lights and technology-filled devices, it has a style that combines steampunk and cyberpunk .
In my impression, in the past few Creation Festivals, Taobao has always wanted to show the future first. Whether it is the unmanned convenience store in the second session or the earlier MR (mixed reality) technology, there were many omens at the Taobao Creation Festival before it was widely used. The theme of this year's Creation Festival is "national style, technology, trends, food", etc. It seems that in addition to technology, it has both cultural and interest circles.
"The 'creator' merchants exhibited last year were about 200. This year we proposed a thousand new species. The overall scale is expanding, which is a symbol of the continuous growth of the Creation Festival, and it is also a reflection of the vigorous growth of the characteristic merchant ecology on Taobao. Among them, we will also include some new categories according to the changes in Taobao's consumption data and content ecology." Chen Mo, head of the trend section of Taobao Creation Festival, revealed.
However, whether it is technology-driven or consumption-driven, they all have the same name here - "new species". And it can be foreseen that all kinds of things in the Creation Festival will become new trends in the future.
trendy shoes have great potential for
Most of these new species come from stores on Taobao. If the technology zone represents the forefront of the future, then the trend and national style zone represent the forefront of consumption. Asu, the owner of
198Club, said that in the past two years, the store’s sneaker sales are increasing at a speed visible to the naked eye. In 2014, he was still in school and opened a sneaker store on Taobao. Now the store rating is now crowned.
Before he entered the industry, most of the sneaker stores on Taobao sold conventional shoes, while Asu, as a Sneaker head, chose old shoes with more collection significance as the selling point.
"We have always focused on some relatively high-end and limited-edition sneakers. In the early days, the market size of this part of the sneakers was not large, but with the evolution of consumption trends, the transactions of high-end and limited-edition sneakers are expanding."
Asu said that his store's monthly transaction volume has exceeded 700,000, and his annual turnover is around 8 million.
In the consumption concept of young people today, sneakers are no longer just sneakers, but represent an identity and identity. So in addition to the same shoe shape, customization of sneakers has also become popular.
In the trendy section of Taobao Creation Festival, there are several custom booths with sneakers that are extremely popular. Here you can see various differentiated customized sneakers, each pair incorporates the owner's own design language. Nowadays, customization of sneakers is not just simple graffiti, but also involves material replacement, plastic edging, etc. The owner of Yehe made the shop owner frankly admitted that the main group of customized sneakers is not the traditional sneakers, but most of them are new players. The reason for the appearance is that sneakers now have trendy attributes, and people who like trends often need to be unique to highlight their personality to their outfits.
Currently, most custom sneaker stores on Taobao will not only transform sneakers according to user needs, but also sell some tools to guide users to transform themselves. It can be predicted that the sneaker market will be more diverse in the future.
Regarding the current chaos in shoe speculation behind the domestic sneaker craze, MANIAC's owners also have their own opinions.
As the most powerful booth in this trendy version, MANIAC has moved many of the signatures and personal sneakers of the stars to Taobao Creation Festival, including James , Kobe , Beckham and other big-name football/basketball stars. The owner of
MANIAC believes that there is currently a lack of a rating system for sneaker collection in China. For this reason, they are also creating and establishing rating services for sneaker collections and auctions.
trendy toys and Chinese style, which one is your favorite shopping service?
Some recent hot reports on "blind boxes" have made toys shine in new light in the adult group. At this Creation Festival, trendy toys are also one of the important components.
Currently, trendy toys are mainly divided into two categories, one is made of toys made with well-known domestic and foreign anime and movies as IPs, such as Transformers, Gundam, Marvel, etc.; the other is created with its own IP.
Although both are trendy toys, one shop owner said that the corresponding groups of people are not the same. "Toy models made with foreign animation and movie IP have accumulated over the years in China. Most of them are born in the 1980s and 1990s, and the current development trend is relatively stable. Some newly emerging toy brands are mostly young female consumers, and they pay more attention to appearance rather than the IP story behind them when purchasing."
However, this kind of interest-oriented user is evolving into cultural circles, thus forming a purchasing power that cannot be ignored. Chen Mo, head of the trend sector of the Taobao Creation Festival, said that currently half of the Taobao toy transactions are in the second dimension, while the other half is in the mother and baby. When the overall consumption trend changes, Taobao will create a change zone to adapt to new user choices.
Similar to this, there is also the Hanfu circle in the national style area. The girls who wear ancient styles come and go at the Creation Festival made me realize that this hobby of this originally belonged to a niche group is emerging.
Lihuadu Hanfu store staff said that a large part of the reason for the popularity of Hanfu is the development of social self-media and short videos. Many young people who like to wear Hanfu have changed from users to communicators. Another point is that today's Hanfu designs are increasingly in line with modern aesthetics and daily outfits, which have allowed many new enthusiasts to join and the group continue to expand. On this year's Chinese Valentine's Day, data monitored by Taobao showed that Hanfu sales increased by 184%.
Currently, there are two types of Hanfu, one is a affordable model worth several hundred yuan, and the other is a high-end customized model. Among them, a Hanfu priced at the Taobao Creation Festival was exhibited, which attracted many people to watch and stop.
Chen Mo said that in this year's Taobao Creation Festival, the concept of new species has only referred to technology. "New trends, new materials, and new experiences to create unique products all belong to the category of new species. New species are not only from 0 to 1, but also from 1 to 2, and then to 10. While trend consumption has risen in recent years, Taobao will also help some good original brands accumulate their users and fans, and will also regulate the entire market from various dimensions."
future travel, going to the sky and going to the sea
It has to be said that at a time when the population distribution is extremely uneven, traffic congestion has become a problem that many cities have to deal with. To this end, at this Creation Festival, Huitian Technology brought their solution - manned aircraft.
This aircraft is called the Voyager manned aircraft. It adopts an eight-axis rotor structure and looks like a large drone overall. According to the staff, the passengers use battery power supply (battery swapable), with a maximum load capacity of 600 kilograms, a battery life of about half an hour, and a flight distance of 60 kilometers. The control uses two modes: remote control and autonomous driving.
That is to say, even if you don’t know how to operate, just set the destination, the aircraft can automatically take you there, and will automatically avoid obstacles/buildings when encountering obstacles/buildings on the way.
It is understood that this manned aircraft has been tested in B-end businesses such as flight sightseeing, rescue and rescue, and is expected to be invested in the C-end user market in the future.
is right. The flight plane has been launched on Taobao, only 1.2 million yuan, fulfilling your dream of heaven.
Of course, in addition to going to heaven, Taobao Creation Festival can also take you to the sea.
In a huge fish tank, Boya Gongdao's simulated mechanical sharks and models in diving suits played "people sharks dancing together", attracting many onlookers. It is understood that the shark in the fish tank is actually a bionic underwater drone launched by Boya Gongdao. Compared with the traditional drone powered by propeller , the "shark" can provide a speed of more than a dozen knots with just a few fish fins. Since there is no propeller and cable constraints, the bionic-shaped underwater drone can better restore the underwater picture without disturbing the fish.
staff revealed that these bionic underwater drones have been used in dam inspection, scientific research and education and have also launched consumer-grade products for diving enthusiasts to use. In the future, when technology and markets are more mature, they may enter underwater travel.
"If you apply it to C-end travel, we can make the 'shark' bigger, build a driving bay, and you can swim in the 'shark'."
Shark cockpit
has experienced the complete VR, are you still willing to return to reality?
With the arrival of 5G technology this year, the concept of VR has been brought back to people's attention. As the world's best-quality VR equipment ecosystem provider, HTC also brought their latest products to Taobao Creation Festival. The staff of
HTC said that in the past two years, HTC has made great breakthroughs in overall technology, content ecology, and application fields. "For example, the experience of gaming and movie viewing is better and the sense of immersion is stronger. In addition, VR has also been widely used in medical education, artistic creation, travel scenic spots and other fields."
If you think VR is just like this, it is a big mistake. At the booth not far from HTC, Dexta Robotics brought their force feedback gloves for VR.
Simply put, this glove can provide touch feedback of various strengths to simulate the feel and strength of the human hand when touching different objects. When used in the VR field, you can not only see the person or object in front of you in real time, but also "touch" them in real time.
If you still remember a clip in " No. 1 Player " released last year, where the heroine and the hero danced in the game, the heroine's Avatar touched the hero's Avatar with his hands. In reality, the hero wearing the X1 somatosensory suit can fully feel all the touch.
This scene full of technological sense may be realized in the near future.
put on the mechanical exoskeleton and made a simple version of Iron Man
In this year's "Avengers 4", after a snap of his fingers, Iron Man left us forever, which made many Iron Man fans very sad. However, in the Taobao Creation Festival outside the movie, we can also simply enjoy the addiction to a steel suit.
The company that provides this "war suit" is called Iron Armor Steel Fist. They brought a waist-help exoskeleton Mecha at this Creation Festival. This exoskeleton uses carbon fiber, titanium alloy and aviation aluminum, which can provide extra support to the human body. It is purely powered, has no airline restrictions, and has a battery life of up to 8 hours.
At the scene, a staff member of the iron armored steel fist could easily lift a car weighing 1.4 tons after wearing the mechanical exoskeleton.
According to the staff, this set of exoskeleton machinery has many sensors. When you bend down to prepare to lift heavy objects, the "mecha" will automatically "sensate" your force time, automatically giving you a strong back force. This will improve the strength of some parts of the human body.
This exoskeleton has been implemented in B-end applications. Some logistics industries are similar to JD Logistics , Debang, Schneider Logistics, etc. In the actual warehouse test, it has been verified that the iron armored steel fist exoskeleton can effectively improve the handling efficiency by more than 50%.
It is understood that the mecha exhibited this time is only part of it, "just extract one or two of the commercial functions separately."In the demo version they developed before, the complete exoskeleton can provide support in multiple parts. Although it has not reached the level of "Iron Man", it has already fallen into the category of superhuman.
Compared to Iron Man, I think the mechanical exoskeleton is closer to Tomko's outfit in "Edge of Tomorrow".
Want to eat meat and want to lose weight, artificial meat to learn about it?
Recently, news about artificial meat has been frequently seen in the newspapers. New products such as artificial meat burgers in the foreign market are waiting to be launched, and it is appropriate to see the Flowers and Creation Festival where domestic tastes artificial meat is fresh.
, which was unveiled at the Taobao Creation Festival, combines the long-standing cooking technology in China, and creates artificial lion heads, artificial meat cold noodles, etc.
This artificial meat brand Omnipork belongs to Green Monday, a Hong Kong company that advocates the consumption of plant-based proteins. They are also the Asian market agent of Beyond Meat, the "first stock of artificial meat" in the United States.
On-site staff are more willing to call their products "plant meat", and its main materials are made of natural materials such as mushrooms, soybeans, peas, rice, etc. "The biggest difference between plant meat and artificial meat is that artificial meat is largely drawn from animals to transform. Our plant meat is made by really extracting protein ingredients from plants. There is no meat, and there is no concept of artificial. It is relatively safer and healthier."
Many viewers said after trying it on the spot that artificial meat and real pork are very close in terms of appearance and taste. "Because it is made of plants, it does not contain cholesterol, without hormones and additives, eating 'meat' in the future will really not grow meat."
It is understood that "artificial meat" in Hong Kong and Southeast Asia has begun to be promoted and occupied a certain market. After the Creation Festival, Omnipork will also be officially sold and promoted in Greater China. The current price will be more expensive than pork, but in the future, with large-scale production, the price will be further reduced.
is a designer in the future.
3D printing is not a new technology, but the "Taobao thug" at this Taobao Creation Festival seems to be a little different.
"Our rapid 3D printing speed is a hundred times faster than traditional 3D printing. So we can apply this technology to our lives, unlike traditional 3D printing that is just a technical research or prototype proofing." The staff said. How fast can
be? After measuring user foot data on a machine on site, you can get a pair of 3D printed sneakers that fit very well with your feet in just a few minutes.
exhibitor Fang Qingfeng Times said that they are currently negotiating cooperation with well-known sports brands at home and abroad, and have already established brand owners to cooperate. It is expected that 3D printed running shoes will be launched in the near future.
Of course, the future of 3D printing is more than that. With the reduction of 3D printing technology threshold and equipment costs, in the future, users can place orders on Taobao with their own design drawings, and then manufacture/create various items.
"This is the concept of future shopping planned by Taobao and us. It allows you to place an order on Taobao in the future and directly print the products you need for personalization through the 3D printer at home or the 3D printer at your doorstep."
Creation Festival has been in its fourth year since its birth to this day. Behind the rapid development, Creation Festival is not simply expanding in scale, but penetrates into all aspects of users from technology, culture, and interests.
This also reflects that Taobao’s mission is not only to “make no difficult business in the world”, but to achieve brand transformation by supporting original and characteristic merchants. Create greater value.
As the most powerful booth in this trendy version, MANIAC has moved many of the signatures and personal sneakers of the stars to Taobao Creation Festival, including James , Kobe , Beckham and other big-name football/basketball stars. The owner of
MANIAC believes that there is currently a lack of a rating system for sneaker collection in China. For this reason, they are also creating and establishing rating services for sneaker collections and auctions.
trendy toys and Chinese style, which one is your favorite shopping service?
Some recent hot reports on "blind boxes" have made toys shine in new light in the adult group. At this Creation Festival, trendy toys are also one of the important components.
Currently, trendy toys are mainly divided into two categories, one is made of toys made with well-known domestic and foreign anime and movies as IPs, such as Transformers, Gundam, Marvel, etc.; the other is created with its own IP.
Although both are trendy toys, one shop owner said that the corresponding groups of people are not the same. "Toy models made with foreign animation and movie IP have accumulated over the years in China. Most of them are born in the 1980s and 1990s, and the current development trend is relatively stable. Some newly emerging toy brands are mostly young female consumers, and they pay more attention to appearance rather than the IP story behind them when purchasing."
However, this kind of interest-oriented user is evolving into cultural circles, thus forming a purchasing power that cannot be ignored. Chen Mo, head of the trend sector of the Taobao Creation Festival, said that currently half of the Taobao toy transactions are in the second dimension, while the other half is in the mother and baby. When the overall consumption trend changes, Taobao will create a change zone to adapt to new user choices.
Similar to this, there is also the Hanfu circle in the national style area. The girls who wear ancient styles come and go at the Creation Festival made me realize that this hobby of this originally belonged to a niche group is emerging.
Lihuadu Hanfu store staff said that a large part of the reason for the popularity of Hanfu is the development of social self-media and short videos. Many young people who like to wear Hanfu have changed from users to communicators. Another point is that today's Hanfu designs are increasingly in line with modern aesthetics and daily outfits, which have allowed many new enthusiasts to join and the group continue to expand. On this year's Chinese Valentine's Day, data monitored by Taobao showed that Hanfu sales increased by 184%.
Currently, there are two types of Hanfu, one is a affordable model worth several hundred yuan, and the other is a high-end customized model. Among them, a Hanfu priced at the Taobao Creation Festival was exhibited, which attracted many people to watch and stop.
Chen Mo said that in this year's Taobao Creation Festival, the concept of new species has only referred to technology. "New trends, new materials, and new experiences to create unique products all belong to the category of new species. New species are not only from 0 to 1, but also from 1 to 2, and then to 10. While trend consumption has risen in recent years, Taobao will also help some good original brands accumulate their users and fans, and will also regulate the entire market from various dimensions."
future travel, going to the sky and going to the sea
It has to be said that at a time when the population distribution is extremely uneven, traffic congestion has become a problem that many cities have to deal with. To this end, at this Creation Festival, Huitian Technology brought their solution - manned aircraft.
This aircraft is called the Voyager manned aircraft. It adopts an eight-axis rotor structure and looks like a large drone overall. According to the staff, the passengers use battery power supply (battery swapable), with a maximum load capacity of 600 kilograms, a battery life of about half an hour, and a flight distance of 60 kilometers. The control uses two modes: remote control and autonomous driving.
That is to say, even if you don’t know how to operate, just set the destination, the aircraft can automatically take you there, and will automatically avoid obstacles/buildings when encountering obstacles/buildings on the way.
It is understood that this manned aircraft has been tested in B-end businesses such as flight sightseeing, rescue and rescue, and is expected to be invested in the C-end user market in the future.
is right. The flight plane has been launched on Taobao, only 1.2 million yuan, fulfilling your dream of heaven.
Of course, in addition to going to heaven, Taobao Creation Festival can also take you to the sea.
In a huge fish tank, Boya Gongdao's simulated mechanical sharks and models in diving suits played "people sharks dancing together", attracting many onlookers. It is understood that the shark in the fish tank is actually a bionic underwater drone launched by Boya Gongdao. Compared with the traditional drone powered by propeller , the "shark" can provide a speed of more than a dozen knots with just a few fish fins. Since there is no propeller and cable constraints, the bionic-shaped underwater drone can better restore the underwater picture without disturbing the fish.
staff revealed that these bionic underwater drones have been used in dam inspection, scientific research and education and have also launched consumer-grade products for diving enthusiasts to use. In the future, when technology and markets are more mature, they may enter underwater travel.
"If you apply it to C-end travel, we can make the 'shark' bigger, build a driving bay, and you can swim in the 'shark'."
Shark cockpit
has experienced the complete VR, are you still willing to return to reality?
With the arrival of 5G technology this year, the concept of VR has been brought back to people's attention. As the world's best-quality VR equipment ecosystem provider, HTC also brought their latest products to Taobao Creation Festival. The staff of
HTC said that in the past two years, HTC has made great breakthroughs in overall technology, content ecology, and application fields. "For example, the experience of gaming and movie viewing is better and the sense of immersion is stronger. In addition, VR has also been widely used in medical education, artistic creation, travel scenic spots and other fields."
If you think VR is just like this, it is a big mistake. At the booth not far from HTC, Dexta Robotics brought their force feedback gloves for VR.
Simply put, this glove can provide touch feedback of various strengths to simulate the feel and strength of the human hand when touching different objects. When used in the VR field, you can not only see the person or object in front of you in real time, but also "touch" them in real time.
If you still remember a clip in " No. 1 Player " released last year, where the heroine and the hero danced in the game, the heroine's Avatar touched the hero's Avatar with his hands. In reality, the hero wearing the X1 somatosensory suit can fully feel all the touch.
This scene full of technological sense may be realized in the near future.
put on the mechanical exoskeleton and made a simple version of Iron Man
In this year's "Avengers 4", after a snap of his fingers, Iron Man left us forever, which made many Iron Man fans very sad. However, in the Taobao Creation Festival outside the movie, we can also simply enjoy the addiction to a steel suit.
The company that provides this "war suit" is called Iron Armor Steel Fist. They brought a waist-help exoskeleton Mecha at this Creation Festival. This exoskeleton uses carbon fiber, titanium alloy and aviation aluminum, which can provide extra support to the human body. It is purely powered, has no airline restrictions, and has a battery life of up to 8 hours.
At the scene, a staff member of the iron armored steel fist could easily lift a car weighing 1.4 tons after wearing the mechanical exoskeleton.
According to the staff, this set of exoskeleton machinery has many sensors. When you bend down to prepare to lift heavy objects, the "mecha" will automatically "sensate" your force time, automatically giving you a strong back force. This will improve the strength of some parts of the human body.
This exoskeleton has been implemented in B-end applications. Some logistics industries are similar to JD Logistics , Debang, Schneider Logistics, etc. In the actual warehouse test, it has been verified that the iron armored steel fist exoskeleton can effectively improve the handling efficiency by more than 50%.
It is understood that the mecha exhibited this time is only part of it, "just extract one or two of the commercial functions separately."In the demo version they developed before, the complete exoskeleton can provide support in multiple parts. Although it has not reached the level of "Iron Man", it has already fallen into the category of superhuman.
Compared to Iron Man, I think the mechanical exoskeleton is closer to Tomko's outfit in "Edge of Tomorrow".
Want to eat meat and want to lose weight, artificial meat to learn about it?
Recently, news about artificial meat has been frequently seen in the newspapers. New products such as artificial meat burgers in the foreign market are waiting to be launched, and it is appropriate to see the Flowers and Creation Festival where domestic tastes artificial meat is fresh.
, which was unveiled at the Taobao Creation Festival, combines the long-standing cooking technology in China, and creates artificial lion heads, artificial meat cold noodles, etc.
This artificial meat brand Omnipork belongs to Green Monday, a Hong Kong company that advocates the consumption of plant-based proteins. They are also the Asian market agent of Beyond Meat, the "first stock of artificial meat" in the United States.
On-site staff are more willing to call their products "plant meat", and its main materials are made of natural materials such as mushrooms, soybeans, peas, rice, etc. "The biggest difference between plant meat and artificial meat is that artificial meat is largely drawn from animals to transform. Our plant meat is made by really extracting protein ingredients from plants. There is no meat, and there is no concept of artificial. It is relatively safer and healthier."
Many viewers said after trying it on the spot that artificial meat and real pork are very close in terms of appearance and taste. "Because it is made of plants, it does not contain cholesterol, without hormones and additives, eating 'meat' in the future will really not grow meat."
It is understood that "artificial meat" in Hong Kong and Southeast Asia has begun to be promoted and occupied a certain market. After the Creation Festival, Omnipork will also be officially sold and promoted in Greater China. The current price will be more expensive than pork, but in the future, with large-scale production, the price will be further reduced.
is a designer in the future.
3D printing is not a new technology, but the "Taobao thug" at this Taobao Creation Festival seems to be a little different.
"Our rapid 3D printing speed is a hundred times faster than traditional 3D printing. So we can apply this technology to our lives, unlike traditional 3D printing that is just a technical research or prototype proofing." The staff said. How fast can
be? After measuring user foot data on a machine on site, you can get a pair of 3D printed sneakers that fit very well with your feet in just a few minutes.
exhibitor Fang Qingfeng Times said that they are currently negotiating cooperation with well-known sports brands at home and abroad, and have already established brand owners to cooperate. It is expected that 3D printed running shoes will be launched in the near future.
Of course, the future of 3D printing is more than that. With the reduction of 3D printing technology threshold and equipment costs, in the future, users can place orders on Taobao with their own design drawings, and then manufacture/create various items.
"This is the concept of future shopping planned by Taobao and us. It allows you to place an order on Taobao in the future and directly print the products you need for personalization through the 3D printer at home or the 3D printer at your doorstep."
Creation Festival has been in its fourth year since its birth to this day. Behind the rapid development, Creation Festival is not simply expanding in scale, but penetrates into all aspects of users from technology, culture, and interests.
This also reflects that Taobao’s mission is not only to “make no difficult business in the world”, but to achieve brand transformation by supporting original and characteristic merchants. Create greater value.
