chats with girls, what should I do if I encounter awkward chat?
of course, I just posted an expression to shock you!
A series of emoticons from cute to sand sculpture.
Dare to ask who can withstand this!
But do you know?
While we were chatting with emoticons, a company used it to earn money.
has an annual revenue of more than 3 billion yuan, accounting for even one-third of the total revenue.
This company is LINE.
LINE FRIENDS
After the 2011 earthquake and tsunami in Japan, South Korea's subsidiary NHN developed the LINE communication software to allow everyone to stay in touch.
But when this happened, everyone must be unhappy.
So LINE wanted to bring joy to everyone with some cute characters, and launched the sticker function four months later, which is what we are talking about now.
emoticon stickers have been released for 2 days, and everyone has posted them very well, so the first batch of emoticons appeared.
LINE immediately seized this opportunity and quickly launched several cartoon characters such as Brown Bear, Connie Rabbit, and Mantou Man to form LINE FRIENDS, and sold them with a set of emoticons of $1.99. Anyway, everyone is happy to use, it also makes fun.
By 2017, nearly 390 million stickers were posted every day on LINE, with an annual revenue of more than 3 billion yuan.
At the same time, LINE became the number one in Japan's social software and ranked first in downloads in more than 42 countries around the world, with global users exceeding 400 million.
From emoticons to Asia's first money grabbing group
2012 is an interesting year, because of the popularity of WeChat, it has threatened the status of LINE social software.
In order to avoid overly relying on LINE social software, the company has launched a series of game animations to increase the popularity of LINE FRIENDS, making it begin to move towards the "Asia's first group".
2012 launched the LINE POP Canceling Game. If you have a LINE FRIENDS character pop up and remind you when you are playing, I believe you will not be able to resist.
The key point is that it also provides free LINE map downloads, which were popular all over the world at once. Even the WeChat platform followed the trend and launched Tiantian Love Elimination.
, and in 2013, two animes were launched, LINE OFFLINE and LINE TOWN. Through funny daily life, each cartoon character has his own unique character and relationship circle, and has attracted countless fans.
2014 launched the tower defense role-playing game of LINE RANGERS. Although it is average in Japan, it has become popular throughout Taiwan.
However, in 2016, the user stickiness decreased, not only did emoticons start to sell, but the revenue of games, comics, etc. also began to decline.
Fortunately LINE FRIENDS has created two images of Brown Bear and Connie Rabbit, and in order to attract more young people, they began to play crazy collaborations with major brands.
is like the Uniqlo cooperative model that was out of stock after a few hours of its launch. The fashionable VANS co-branded model and Casio co-branded model. Even the paint factory LAMY has launched Brown Bear limited edition...
clothes and shoes co-branded model is still affordable. The most ruthless thing is that it also has a joint brand with Swarovski , J.ESTINA, Mishang , etc. It is indeed the rhythm of making money for girls?
Because LINE FRIENDS can jointly make money in various fields, it is so nicknamed "Asia's No. 1 Money-grabbing Group".
chases the trend, but the timely internet celebrity emoticon package
In addition to playing co-branding, the company also keeps pace with the times and plays new retail in O2O mode, intending to take it online or offline.
So a bunch of physical stores, coffee bars, theme parks, online stores, flash stores and other businesses appeared.
knows that Chinese people are very good at shopping online, LINE FRIENDS has launched an official and genuine flagship store. After all, the price is too beautiful, so Xuebajun naturally can't afford it.If
offline, LINE FRIENDS currently has 39 physical stores, and 11 stores in China, which seems to be very focused on the Chinese market.
There are 3 LINE FRIENDS physical stores in Shanghai alone, but this pink color exterior wall and unique building are very suitable for taking photos, and it is the popular Internet celebrity style today.
and LINE FRIENDS physical stores know how to capture everyone's hearts. They basically have standard internet celebrity big Brown Bear. When everyone was flooding the circle of friends and Douyin , they actually advertised it.
Now LINE FRIENDS no longer simply relies on LINE social software. Now that it has successfully shaped IP, it can be said to be "Asian Disney".
Don’t look at LINE’s company has declined in communication software, but it once again uses the LINE FRIENDS emoji package to allow users to continue to buy happily.
