Songyang Traditional Village Li Dian Photo
Songyang Traditional Village Li Dian Photo
China News Service Li Dian Photo
China News Service Li Shui, July 13 (Reporter Shao Yanfei Li Dian) From being shackled by "the fish and bear's paw cannot have both", to now, we have explored a path of symbiosis and win-win between the two. Looking at the present, tourism development based on regional natural and cultural resources is shaping the benign relationship between ecology and development.
Building ecological civilization is a millennium plan for the sustainable development of the Chinese nation. And how can ecological resources achieve a transformation from "green beauty overlay" to "green beauty"?
's eyes turned to Lishui, Zhejiang, which has a forest coverage rate of 80.79%, and is known as the "first city in China's ecological environment". In this southwestern Zhejiang land, green resources integrate red culture and become a lever to leverage the economic development and cultural prosperity of one area.
Jinyun Traditional Village Li Dian Photo
"Mining" resources: revitalize mountains and water
Green water winds away, and green mountains bloom towards each other. In Lishui, ecology is the greatest wealth. Forests, air, wild animals and plants...How to revitalize the scarce resources in these cities and allow them to exert greater social and economic value?
The villages scattered among the mountains in southwestern Zhejiang are enough to have a "vote".
10 years ago, Chenjiapu, located on a hill with an altitude of more than 850 meters in Songyang County, was still an "unmanned village" with inconvenient transportation and village houses collapsed at any time.
The village party branch secretary of the post-80s village, Bao Chaohuo, said that in 2014, with the characteristics of houses and more than 40 traditional buildings such as ancestral halls, temples, ancient roads, and inns, Chenjiapu was selected into the third batch of traditional Chinese village lists, and then ushered in the transformation of the countryside.
The site at the entrance of the village has been idle for a long time turned into a shared vacation space, an uninvited house turned into a resting station, and a village auditorium transformed into a civilian bookstore full of regional style... The small mountain village that "has been in the deep boudoir for a long time" keeps coming out of the circle with the sign of "the last Jiangnan secret realm". From the original "down the mountain to get rid of poverty" to the current "upward to get rich", it has attracted a total of 130 million yuan of investments of various types, received more than 2.1 million visitors, with an annual operating income of more than 13 million yuan, and the village collective income exceeded 1 million yuan, driving farmers' average annual income to increase by more than 6,000 yuan.
Longquan Kiln Porcelain Workshop Li Dian
From a corner of Chenjiapu, you can see the determination of Lishui to revitalize the landscape resources in the entire area. As one of the areas with the largest number of traditional Han ethnic villages, the most complete style and the highest concentration, in November 2019, the Lishui City Traditional Village Protection Regulations was implemented, setting up a scope for protection of traditional villages, and encouraging traditional villages to develop rural tourism according to local conditions.
From then on, traditional villages that carry nostalgia memories and farming civilization have been protected, developed and utilized more systematically and targetedly in Lishui. On the other hand, at present, the local area integrates cultural and tourism resources and plans the "Oujiang Landscape Poetry Road", and forms a chain of Jingcheng Village's entire tourism development through the landscape ecology, cultural landscape, tourism industry and urban-rural development corridors that run through the Oujiang River Basin.
In this way, resources such as mountains, rivers, plants, birds, animals, insects, and fish, villages and houses are "beaded into chains", becoming a rich "mineral" for creating all-region tourism.
Celadon Master Studio Li Dian Photo by
Industry "star creation": Exploring the Way to Rich the People
The revitalized resources are transformed into value and need the blessing of the industry. Longquan celadon, Jingning She Township, Songyang B&B... Based on the actual situation in various places, Lishui focuses on the characteristic cultural and tourism industry and explores the way to enrich the people.
Xitou Village, Baoxi Township, about an hour's drive from Longquan city, is flourishing because of the green color of thousands of peaks. In the village, the ancient dragon kiln group consisting of seven dragon kilns is a living specimen that only exists in the world, a traditional firing technique of Longquan celadon. In April this year, Chenjia Kiln Gulong Kiln welcomed the first kiln opening of the Dragon Kiln "Immortal Kiln Fire" in the 2021 Lunar New Year, attracting tourists from all over the country. When
celadon brings tourists, it also makes villagers smell business opportunities. In Lishui, the local government supports the homestay industry through decoration subsidies and old house repair subsidies. In 2016, Jin Chaojun, a villager in the village, combined with the dragon kiln culture, created an ancient kiln "Bed and Breakfast with Souls", which incorporated celadon elements into the walls, floors, and house names, which could increase the family's income by more than 800,000 yuan each year.
The Jin Chaojun family's experience of getting rich is like a small window, showing the outside world that the "Celadon Cultural Tourism Line" adds another weight to the revitalization of the village.
also has obvious cultural and tourism characteristics, and Jingning She Autonomous County. This is the only She ethnic autonomous county in the country and the only ethnic autonomous county in East China. Jingning has a total population of 170,000, of which 18,600 She people are, accounting for 11%. Because of this, the She ethnic style has also become the biggest "selling point" of Jingning Cultural Tourism.
In Dajun Ancient Street, Jingning, a few shouts came from the bustling crowd from time to time. Block Chilang, sing the mountain song, "picking snails"... Jiang Laijian (pseudonym), an enterprise employee from Wenling, Taizhou, experienced the whole process of the She groom marrying the bride. "The first time I experienced the She ethnic group's marriage customs, which was very unique, and everyone was happy to watch it."
Zhong Haiyan, deputy secretary of the Jingning She Autonomous County Party Committee and county magistrate, talked at the press conference on inheriting the "red gene" and practicing "green development" - creating common prosperity in ethnic areas. The place said that the local area is centered on She ethnic culture, integrates the She ethnic group's characteristics represented by "Top Ten Bowls of She Family", "Ten Small Dishes of She Village", and "Ten Medicinal Meals".
Now, the She ethnic clothing, medicine and other traditional cultural industries that have flourished due to the She ethnic style have formed a scale, and emerging cultural industries such as style culture and tourism and characteristic cultural performances have accelerated their growth. "She Zu Shao" won the gold medal in the National Specialty Tourism Products Competition; Sheshanfeng National Clothing Co., Ltd. was included in the first batch of key cultural enterprises in Zhejiang Province's cultural industry development 122 projects...
It can be seen that whether it is Longquan's "Celadon Cultural Tourism Line", Jingning's "She Ethnic Style Tour", or Jinyun Xiandu, Yunhe Terraced Fields, and Qingtian Overseas Chinese Theme Museum Group, in exploring the commonality of the way to enrich the people, Lishui points to the characteristic cultural tourism industry of "no one has me".
Looking at its future, the "Lishui City Cultural Industry "14th Five-Year Plan" Development Plan" proposes that, focusing on specific cultural themes, the goal is to build about 30 to 50 cultural blocks, cultural villages and small and micro cultural and creative parks with distinctive characteristics, complete services, prosperous industries, abundant vitality, rich atmosphere and rich life.
Tourists experience the wedding customs of She village Li Dian
Red Run Township: Where to revitalize the spirit
If the green mountains and green waters give Lishui a unique natural endowment, then the glorious years of bloody battles by revolutionary ancestors here will become another wealth in southwestern Zhejiang.
As the only county (city, district) in Zhejiang Province is a prefecture-level city where all the old revolutionary bases are prefecture-level cities, Lishui is also thinking about how to use the red resources in hand to create more value for the local people.
is located on the banks of Wuxi River in Wangcunkou Town, Suichang County. A "1935 Cultural Tourism Block" is distributed with farm shops of various forms such as hotels, inns, restaurants, etc. Yao Luyang, secretary of the Party Committee of Wangcunkou Town, told reporters that the name of this street came from 1935. Liu Ying and Su Yu led the Chinese Workers' and Peasants' Red Army to advance into Zhejiang, opening up the southwestern Zhejiang revolutionary base centered on Wangcunkou, and left a rich red mark here.
Since 2017, this water transport terminal, which was once an important water transport terminal on the Wuxi River, has started the restoration project of the ancient street and incorporated many red elements into it. Red Army wine, Red Army herbal tea, Zongzi Shop... Yao Luyang said that with the development of red study and training, batches of tourists have been welcomed, becoming a well-known "red check-in point". "The '1935 Cultural and Tourism District' and red resources have not only absorbed a large number of villagers to find employment, but also brought more than 2 million yuan in income to the village collective every year."
Wushe Village, Zhenwang Township, Qingtian County, which is also an old revolutionary village. With the emergence of red tourist attractions such as Wushe Revolutionary Memorial Hall, Red Army Spirit Lecture Hall, and Red Army Bookstore, a characteristic tourism ecological pattern of "red elements + traditional villages + special homestays".
At present, the just-opened rural digital party building museum combines digital technology with red party building, providing special project services such as experiencing VR cloud tours across the country's red base, cycling through the party history, and learning audio teaching. "We hope to further stimulate the value conversion of the red line through digital empowerment, and drive common prosperity in old revolutionary areas with the revitalization of cultural and tourism."When Huang Qianqian, deputy secretary of the Party Committee and township mayor of Zhenwang Township, said this.
Jinyun "Grandma Red Song Team" Li Dian Photo
Red resources bring continuous economic benefits, and also enrich the spiritual world of the locals and moisten the village customs.
Shuangxikou Village, Shuangxikou Township, Jinyun County, a "Grandma Red Song Team" with an average age of 75 years old sings his own voice at the former site of the Tree Cave Conference of the Special Branch of the Communist Party of China: Pomegranates are red for half a day in May, the Red Army entered Huangnongkeng, the spark ignited southwestern Zhejiang, and the Long March to Yan'an...
"We have come from hard days, and we all know that without the Communist Party, there would be no happy life today. "Pan Yuesu, 78 years old this year, is the captain of the "Grandma Red Song Team". When talking about singing red songs, she said that now, the old people in the village want to sing the earth-shaking new life with Jinyun Mountain. "Singing red songs not only brings everyone together, but several team members are also singing, and they have no physical problems! "
In this way, the red gene between green mountains and green waters nourishes the land in southwestern Zhejiang. In the integration of "red and green", it makes it a paradise for locals to live here, a poem and distance that tourists yearn for.
At present, tourism has shifted from shallow travel to deep cultural experience. "If we want to pursue a high-quality cultural and tourism development model, only by deeply integrating culture and tourism through vivid and diverse cultural scenes and empathizing with tourists can the cultural and tourism industry truly move towards a healthy development. "When talking about the integration of culture and tourism, Zhou Lingqiang, director of the Tourism Research Institute of Zhejiang University, emphasized this.
Looking at the path of cultural and tourism transformation in southwestern Zhejiang, it is realized by the integration of red culture and green mountains and green waters. In the future, this place with rich cultural and tourism resources from "green and beautiful" has been transformed from "green and beautiful" to "green and rich and beautiful", and is expected to explore more demonstration experiences. (End)
Source: China News Network
