Last night, American designer brand VIVIENNE TAM held the 2019 autumn and winter show in Shanghai. This fashion show with the theme of "SHERO" is also the opening show released by the Shanghai Fashion Week SIFS international brand. For the first time in decades, choosing to be the global debut of a brand new series at Shanghai Fashion Week is more like a grand return for the Chinese designer Vivienne Tam.
VIVIENNE TAM Designer Vivienne Tam. Image source: VIVIENNE TAM
"Going Home" is the word Vivienne mentioned most in the interview. Although the brand was founded in New York, she emphasized that "I was born in Guangzhou and grew up in Hong Kong. I have always been a Chinese." So she chose to go home and hold a show. And this is also what she believes is the biggest change in the brand since its establishment.
Vivienne affectionately calls the brand's fans a family, and she always insists on getting inspiration from traditional Chinese culture. "(This time the show in China) has brought me closer to my fans. I can share my design with my 'family', which is very happy." Her words are full of expectations and excitement. "I can also get closer to my inspiration (Chinese traditional culture) to investigate, research and develop. I have a Chinese team and a foreign team to lead them to cooperate across cultures. I like this method very much."
As Vivienne said, she is also influenced by Eastern and Western cultures, and she is constantly pursuing integration and inclusion in design. She said: "At present, many things have become different. Just as people often say, "The World is Harmonious", everything has become very inclusive. More and more Western brands like to get inspiration from Asian culture. Everything is integrated in this way, and each culture will affect other cultures." Therefore, "return to tradition" has also become one of the keywords of brand VIVIENNE TAM.
In Vivienne's design, elements derived from traditional Chinese culture can be seen everywhere. Classic images from historical materials, old palaces, and natural life are all modified and used to become more flexible and modern. Vivienne himself is more like a "bridge", connecting China and the West and connecting the past and present.
VIVIENNE TAM AW19 Runway. Image source: VIVIENNE TAM
At the VIVIENNE TAM 2019 autumn and winter show ended last night, design items inspired by ancient heroines appeared one after another, interpreting the image of contemporary women's SHERO - having the courageous power to not be afraid of the future and the unknown, and having a soft heart to resist adversity.
As a representative of the female power of Chinese design, Vivienne went to New York alone in the early 1990s and has been constantly adhering to himself and returning to his original aspiration in every series. The idea of "To Dress Every Women" this season may have a new definition at the moment.
The rise of the younger generation of consumers is affecting and changing China's fashion market, and cross-cultural , transgender and cross-age designs have also become the pursuit of more and more young designers. Regarding this phenomenon, Vivienne admitted: "I am willing to listen to everyone's preferences. The clothes I make are not only for slim women, but also for some large-size styles. I enjoy various colors, layouts and styles, because my clothes fit the figure of each woman, so even though they wear the same style, they will show different effects." She quipped, "I also like to see boys wearing my clothes."
VIVIENNE TAM Show Shanghai General Chamber of Commerce. Image source: VIVIENNE TAM
For Vivienne, sometimes clothing is more like a foil, and more importantly, everyone wearing her outfits makes them present a unique personality. She also admitted that the current trend of world integration and the development of the fashion market have fewer restrictions than decades ago, which gives her more opportunities to be recognized and accepted, and has also given her great encouragement and confidence in design concepts and other aspects.
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