(Shanghai) On December 10, the "2020 Yoga Hall Master Economic Management Forum Shanghai Station" hosted by Yoga Journal and Yoga Startup B.Point, co-organized by Iyangar Yoga Academy and YOGASALA, was perfectly concluded at the Kerry Hotel in Pudong, Shanghai.
This forum aims to empower yoga studio owners and provide business and management training and industry exchange opportunities for this growing group.
In recent years, China's yoga industry has flourished. Not only has a large number of foreign capital and talents joined, but it has also become popular among urban women across the country. More and more female yoga venue operators have emerged. "She Economy" has become a unique mainstream form of business in the yoga industry. This year, due to the impact of the epidemic, many operators face severe challenges. In order to help many yoga venue operators safely survive the depression under the epidemic and usher in the rapid development of "her economy", the yoga industry service brand B.Point Yoga invited the Yoga Economic Management Club, a Yoga Magazine magazine, to open a Yoga Hall Director Economic Management Forum in Shanghai.
Forum host, former Reuters and CCTV Finance anchor and invited yoga ambassador, Vivi Lin
In the Shanghai Station Forum, Kevin&Kathy, Manduka, Iyenga Life and other brands provided product sponsorship support. Former Reuters and CCTV Finance anchor and invited yoga ambassador, Vivi Lin, former Reuters and CCTV Finance anchor and invited yoga ambassador, Shen Yuan, brand director of Manduka China, Xu Ning, human resources director of Deepcoin, Wang Yin, founder and CEO of Renma Jun brand, and Vanessa, founder of Petit Yoga brand, were invited as the main speakers. Nearly 100 yoga studio owners from all over the country attended the forum.
At the beginning of the event, Li Yiwen, founder of B.Point's syllable yoga, introduced B.Point as a venue sharing service for independent yoga brands, brand docking for yoga service providers, and cross-brand cooperation empowerment, empowering the yoga industry and showing more healthy yoga life.
B.Point founder Li Yiwen
Chairman of Longxiang Culture, Chinese publisher of Yoga magazine, and dean of Iyangar Yoga Academy Chen Si
After, Yoga Journal, Chinese publisher of Yoga magazine and dean of Iyangar Yoga Academy Chen Si introduced the two products Yoga Journal "Yoga" magazine and Yoga pass. Yoga magazine is the only professional and authoritative magazine in the field of yoga in China. Yoga pass is an index of physical and mental health services based on the city. As a traffic entrance, the customer-expanding platform that provides classes, reservations, and reservations for offline service places for physical and mental health will soon be logged in Beijing, Shanghai and Guangzhou.
Yoga Journal, the organizer of the event, announced a strategic cooperation with B.Point, and Yoga Journal established an operation point in Shanghai.
B.Point founder Li Yiwen, Chinese publisher of Yoga magazine Chen Si and the guests present set up ribbon-cutting
At the scene, Shen Yuan, brand director of Manduka China, shared his experience in how his team promotes brand under a limited budget. She affirmed the brand influence brought by content marketing on social media, emphasized the importance of clearly cognizing the core users of the brand and doing a good job in online and offline users, and explained the key ways of brand communication through the case of Manduka's legendary black pad opening ceremony.
Shen Yuan was sharing on site
Deepcoin's human resources director Xu Ning shared his experience in team management based on his own personnel management experience. She recommends starting with a small team of less than 20 people, and the most suitable team development and performance management methods for small teams are: 1. Require team personnel to be familiar with industry business; 2. Smuggling the board of directors; 3. Performance interviews. Three aspects are big issues that can be explained.
Xu Ning is sharing on site
Wang Yin, founder and CEO of Renma Jun brand, talked about the necessary thinking models for venue operators in an easy-to-understand manner. He pointed out that business managers need the following three thinking models: 1. Business thinking, ask you about business data anytime and anywhere, and you are clear; 2. Management thinking, management activates employees' motivation; 3. Resource thinking, service creates customer value.
Wang Yin shared on-site
Vanessa, founder of Petit Yoga brand, shared with everyone his experience of counterattack from 0 to 10,000+ members, and classified the final guidance of the counterattack into love and awareness. She concluded that the strength of the team and the novel brand activity content are the fundamental reason why Petit Yoga can continue to develop. There are new workshops and cross-border brand joint activities almost every weekend; and the team is all yoga teachers who work in multiple positions, and everyone enjoys job shares, and different positions within the team are also a collaborative bond.
Vanessa is sharing on site
In order to thank the guests for their selfless sharing, the YJ Yoga Economic Management Club Organizing Committee specially presented the "Yu of Other Mountains" honorary award to the speakers. Yu is a gem, which is used to describe valuable experience and cognitive wealth from other industries. The guests' insights are all shining gems, which is exactly the "Yu of Other Mountains".
Awards ceremony
In the various guest question sessions, everyone was actively asking questions, and during the midfield tea break, they also seized the opportunity to ask the guests for advice. In the final free discussion, everyone spoke enthusiastically, pulling the guests to ask questions and answer questions. The warm atmosphere on the scene could not be stopped for a long time.
Finally, due to time constraints, the yoga studio owner who attended the event left reluctantly with the souvenir provided by Iyengar Life and Kevin & Kathy.
Host Vivi Lin introduced the new British personal care brand KEVIN&KATHY Birch Polypeptide Repair and Massage Cream, and the guests on the scene experienced it.
This forum not only provides a public welfare platform to learn the economic and management system from cross-industry business leaders and management experts, but also provides opportunities for high-end communication and more targeted discussions on the solutions to industry operation problems. From brand operation to chain operation, it has started a new revolution in "her economy" operation and management.
The 2020 Yoga Hall Director Economic Management Forum·Shanghai Station brings together outstanding founders and executives from inside and outside the yoga industry to share mature and replicable cutting-edge economic management methods and practical processes. It not only provides mature economic management theory learning, but also provides targeted opinions and guidance, which greatly promotes the commercial transformation and upgrading of the yoga industry. But this is just the beginning.
YJYuYuEconomic Management Club will continue to hold business management activities to promote more industry learning and cooperation, and is committed to accelerating the healthy development of the industry and promoting the common progress and development of the industry.
