Netflix+Yu Ya-in , Apple+Lee Min-ho , Disney+Cho In-sung, the 2022 Korean drama war led by male gods.
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Author | Tang Feng
Will Korean wave come back?
With the news that iQiyi launched the Korean drama "High Sisters who often invite dinners to ", Chinese and Korean media once again triggered a large-scale speculation about the "Range restriction order to be lifted".
Korean media: China broadcasts "The Beautiful Sister Who Regularly Invites to Dinners", and the first review after the Korean restriction order was passed
Although it began at the end of last year, domestic theaters screened the first Korean movie "Oh! Wen Ji, Mango TV broadcasts its first Korean TV series " teacher Ren Tang ", but no one can predict when the exact lifting of the ban will be carried out.
Korean media reported that Korea Copyright Committee China Director Zhang Chenghuan (transliteration), said: "The review of "Shi Rentang" ended in November 2016. The Korean drama "The Beautiful Sister Who Regularly Invites to Dinner" that passed the review after the Korean order is the first case. This review was conducted by the Beijing Radio and Television Administration. If there is no special situation, radio and television in other regions can also pass the review of Korean drama ."
Douban 2021 ratings Top 10 Korean dramas
In recent years, although Korean dramas are not in the world, there have always been legends in the world.
Since 2016, due to domestic policy control, the main direction of Korean film and television dramas exporting to the outside world has changed to Southeast Asia, which has a population of 600 million and is known as the "little China". However, despite some achievements in the Southeast Asian market, its commercial success is far inferior to that of the Chinese market, so some producers admitted: "Doing 10 movies in Southeast Asia is equivalent to making money in one movie in China, and the work done is still the same"!
However, with the international OTT platform represented by Netflix landing in South Korea, Korean dramas have opened the door to a new world. Last year, Netflix launched " Squid Game " topped the top spot in more than 190 countries. In addition, the movie "Parasite" won the Oscar for Best Picture . Korean film and television content has an unlimited influence around the world.
Korean TV series "Squid Game", Korean movie "Parasite"
The cost-effectiveness of Korean film and television content and the demonstration effect of Netflix have made Apple TV+ and Disney+ landed in South Korea one after another, and HBO MAX and Amazon Prime are also preparing in full swing. The story of the Korean drama is now unique.
"Netflix effect"
It is not an exaggeration to say that Netflix has changed the pattern of Korean dramas.
OTT platform ranking statistics website Flixpatrol data shows that among the top 70 Netflix self-produced dramas in 2021, 7 are Korean works (10 self-produced Korean dramas in 2021).
"The Squid Game" (Extreme Human Survival), dramas such as " Hell Minister " (Horror Urban Fantasy Theme), "D.P Desert Hunt " (Military Humanity Theme), "In My Name" (Female Action Theme) have unique themes, delicate and profound monetization, and high-level production have allowed the whole world to see "Korean drama + Netflix=Any theme can be filmed."
At the same time, Netflix usually guarantees the profit of the pure production fee of cooperative production companies of about 15%, and it is easier to achieve international communication. After witnessed "capital can do miracles vigorously", the Korean industry has joined hands with it.
In 2022, Netflix ranked No.1 with an overwhelming 26 dramas. According to the Korean industry's calculations, Netflix's investment in South Korea will reach 800 billion Korean won (approximately RMB 4.192 billion).
After the opening drama "Zombie Campus" was launched on January 28, it set a record of 1st non-English circle works for five consecutive weeks, with a total viewing time of 575.25 million hours." Juvenile Trial ", which was launched on February 25, has jumped to the 7th place in the world in the Netflix TV series channel by March 3, ranking first in 8 countries and regions including South Korea, Japan, Hong Kong, and Malaysia .
Netflix "Zombie Campus" "Juvenile Trial" poster
In addition, includes the science fiction drama "Doomsday Fool" adapted from the Japanese novel of the same name starring Yoo Ah-in and An Eun-jin. Zhang Zhen and Korean actors Ha Jung-woo and "Suriname" performed by Hwang Jung-min , and many viewers want to see the list.
TV series "The Doomsday Fool" poster and cast
Other international OTT platforms are not to be outdone.
Apple TV+ was launched in South Korea in November 2021. The first science fiction suspense comic adaptation drama "Doctor of the Mind" launched is not very popular. In 2022, Apple TV+ spent a huge amount of money to invite Lee Min Ho to film the legend of Korean immigrant families, and jointly with the Korean team and the US SKYDANCE (produced by "Terminator: Genesis", etc.) to produce the fantasy American drama "The big door prize" and other measures have also attracted much attention. Disney+, which logged in at the same time at the same time, has invested heavily in 11 TV series this year, among which the production budget of the superpower hero drama "Moving" starring Cho In-sung and Han Hyo-joo has exceeded 50 billion won (approximately RMB 262 million).
TV series "Moving" cast
HBO Max will officially land in South Korea in the second half of the year. The first work is remake from the American suspense ethics drama "Super Sensation Detective", starring Lee Shi-young and Park Shi-hoo .
"Netflix effect" has promoted international OTT platforms to enter, directly leading to a surge in the production costs of Korean dramas.
Just two years ago, the production fee for TV blockbusters in Korean dramas was about 1 billion won per episode (about 5.3 million RMB), and recently reached 1.5 billion (about 7.94 million RMB), that is, the average per drama is between 20 billion and 25 billion won (about 106 million RMB to 133 million RMB).
With the operation of the international major platforms, the Korean drama production fee in 2022 has exceeded the record. Among them, the production fee for "Bai Qing Ge" starring Lee Min Ho is about 145 billion won (about 820 million yuan, that is, the production fee for "Bai Qing Ge" is about 145 billion won (about 100 million yuan) in 8 episodes. The production fee for "Bai Qing Ge" is about 145 billion won (about 100 billion yuan), and the production fee for "Bai Qing Ge" is about 100 billion won (about 209 million yuan) in South American drug lord TV series "Suriname" starring Hwang Jung-min and Ha Jung-woo. The production cost of
is close to that of American dramas, and Korean dramas are coming in full force.
At the same time, the situation of high-level production and international cooperation has also helped Korean production companies to move towards internationalization.
It is reported that the two major Korean TV series producers - STUDIO DRAGON and JTBC studios will enter the US film and television market. STUDIO DRAGON will jointly produce the fantasy American drama "The Big Door Prize" series with Apple TV+ and American film and television producer SKYDANCE Media (produced by "Terminator: Genesis", etc.), which will be filmed overseas outside South Korea in early 2022.
In addition, STUDIO DRAGON will also sign a contract with international partner companies to jointly plan and develop 10 international project works.
JTBC studios also signed an agreement to acquire wiip, a US film and television content producer, on May 31, 2021. In the future, the two companies will strengthen cooperation in IP remakes, joint production, expansion of distribution, etc.
"Squid Game" is like a train ticket, sending Korean dramas to the international express line with high speed.
Under the impact of the "counterattack" of the Korean mainland
, there will be a response.
Faced with the heavy pressure of international capital, Korean TV stations , cultural enterprises, entertainment groups and others joined forces to establish an OTT platform to compete. Local platforms such as accelerated their "burning money" with the attitude of "better than Korean users", and created "small and beautiful" differentiated content to attract many viewers. demonstrated its strong vitality.
Korean's main international and domestic video platform
Watcha's "extremely realistic" stroke of the "extremely realistic" workplace drama "Chron Li Ke-kyung's Good Small Business" produced by the main international and domestic video platform
Watcha, and received 53 million views (the population of South Korea is 50 million) in seasons 1-3. The comic adapted drama "Model Taxi" co-spread by
Wavve and SBS has added real events to the original online comics, and has received a good response of 13.6%.
TVING "Women in the City of Drunkard" has a delicate and healing group portrait of 20+ women. The number of clicks exceeded 60 million in just one month after the broadcast, because the number of new members of the show platform increased by four times.
2022TVING Homemade film and television comprehensive content
In 2022, many plays on the Korean local OTT platform have achieved good results and sufficient reserve ammunition.
Watcha is expected to launch 20+ original works . The comic-adapted campus Danmei theme "Semantic Error" launched by game developers and designers at the beginning of the year continues to top the platform.
TV series "Semantic Error" poster
" Extreme Career " directed by Lee Byung-heon, director of "The Final Weapon Alice", tells the story of a mysterious transfer student and killer tracking a criminal organization with a high school student who had suffered spiritual trauma.
Kakao TV platform most anticipated is "Goosebumps" starring Choi Minho and Choi Ji-woo . It tells a horror story hidden in daily life. It is directed by Zhang Fanshuo, director of " Kunchiyan ".
TV series "Goosebumps" cast
WavveIt is expected that all investment works will be self-made, with more than 30 film and television comprehensive projects.
In the play to be broadcast, the comic-adapted campus action film "Wreak Hero" tells the story of an ordinary protagonist defeating enemies stronger than himself through his mind, psychology, props and other means.
TV series "Wind Heroes"
In 2022, TVING Film and Television Comprehensive is expected to invest 200 billion won (approximately RMB 1.048 billion), launching about 20 contents of Shin Ha-jun , starring Han Jimin, reunite with his dead wife in the unknown space "Yonder".
Coupang play will launch "The Second Anna" starring Suzy and Zheng Eun-cai in the first half of this year, telling the story of a woman who wants to live a life like Ripley syndrome.
Seezn will launch 15 high-quality homemade content this year. The story of "Youth Flying" in the upcoming drama focuses on teenagers who witnessed drug crimes.
TV series "Youth Flying" poster
Let's look at Korean TV media again.
Under the joint attack of international and local OTT platforms, the living space of Korean TV stations in 2021 is the smallest year in history. Although there are many happy and sad people in the ratings, there are still many excellent works that show the existence of TV series.
In terms of quantity, Korean local TV stations are still the main force in the production of Korean dramas. In 2022, a total of 177 Korean dramas have been announced, and the platform Netflix ranked first with 26, and TVN TV only followed closely with only 2.
unit: department
Half of the top 10 Korean dramas in 2021 are SBS, and 7 of the top 20 are on the list. Especially the bloody upper class drama " Top Floor " that continues to reversal has dominated the top three in the 2021 ratings list for three consecutive seasons.
At the beginning of 2022, the story of "People Who Interpret the Evil Heart" starring SBS Kim Nam-gil , which tracks serial murderers, has received both reputations and reputations. In the play to be broadcast, the prosecutor starring Lee Jun Ki is reborn as a high school student in fighting crime. The setting of "My Life Again" is also full of eye-catching.
TV series "My Life Again" poster
tvN The popular 1998 youth romance "Twenty-Five, Twenty-One" starring Nam Joo Hyuk and Kim Tae-ri . It is now ranked first in South Korea in the same period."Link: Love You after Eat Hardly" starring the upcoming dramas Lu Zhenjiu and Wen Jiayou also made the audience look forward to it.
TV series "Twenty-Five, Twenty-One" poster
Last year's costume palace romance drama "Sleeves inlaid with red edges" saved MBCh TV station with solid plays with its solid dramas. In the drama to be broadcast this year, the fantasy theme of " Tomorrow " starring Kim Hee-sun, Kim Roo-yun, Lee Soo-hyuk, , and the fantasy theme of "Golden Spoon" starring Lu Xingcai, and the fantasy theme of "Golden Spoon" with the rich second generation life exchange are all works that the audience expects very much.
TV series "Tomorrow" poster
KBS iQiyi's self-made Korean drama "Crazy Love" is starring Kim Jae-yu and Zheng Xiu-jin . It has attracted a lot of popularity in China before it was broadcast. "Sun Xian'er" Son Ye-jin , Kang Ha-na , and Yoon Yoo-jung , which pretends to be a relative and helps his grandmother from North Korea realize her wishes, "Start and Die", also has a very popular and pre-ordered appearance.
TV series "Crazy Love" poster
OCN Overall ratings last year were relatively low-key. "A Superior Day" will be broadcast on the 13th of this month, starring Jinjiu , Hedaoquan, and Li Yuangen , telling the story of saving a woman 24 hours a day. South Korea's first exorcist season drama "Island" has a touching setting, and a number of cast members, Kim Nam-gil, Lee Da-hee, and Cha Eun-woo are all actors that the audience can trust.
TV series "A Superior Day" poster
Last year JTBCTV's tenth anniversary production has been overturned. Whether it can defend its self-esteem this year is worth paying attention to. Including "The Little Son of a CBU" starring Song Joong Ki , which pretends to be a revenge of the rich second generation, and "The Little Son" remake from a British drama of the same name telling the crime of the stock price of a female cleaner, etc., are all works with high attention.
can be seen that with the support of the Korean drama, the international OTT platform constitutes the "Three Kingdoms Kill" of the Korean film and television content industry with local video platforms and TV stations, successfully driving the "involved" of theme innovation and cast jump.
is a more compatible IP.
Currently, the momentum of IP adaptation of Korean dramas remains unabated. There are 76 IP adaptations in the announced plays, accounting for 42.94%. The sources of IP are becoming more and more extensive. In addition to Korean local novels/online novels/comics/movies, cartoons, essay collections, IPs from other countries and regions (such as the Chinese novel "The Hairpin Record", Chinese TV series " Silent Truth ", Taiwanese drama "I Want to See You", Venezuelan novels, Japanese and American comics, European and American dramas, etc.) have all become powerful sources of content creativity for Korean dramas.
The second is a more variable theme.
Zombies, romantic love, suspense, fantasy, science fiction, industry and other themes, or types superimposed, or new brains are created. Especially in science fiction, almost all are big productions, with super-English, superpowers, apocalypse, campus science fiction wars, future virtual space, cosmic sightseeing, etc. becoming highlights.
is a more diverse form. The choice of
broadcast platform is diversified, making Korean dramas no longer stick to the original 16 episodes, but set different volumes of 4-20 episodes according to different themes, and the duration has also changed from 70 minutes per episode to more flexible settings.
For example, "Squid Game", which gives people a sense of speed and immersion, averages about 50 minutes per episode, and the shortest episode is 32 minutes. Watcha's real-life workplace drama "Chron Li Ke-chan's Good Small Business" starts at 8 minutes per episode, and after the platform starts to invest, it becomes 20 minutes per episode.
can't help but sigh that in the intra-volume content market, the audience is undoubtedly the happiest winner.
1 Conclusion
"This is the best era and the worst era." The sentence
is very appropriate to describe the Korean content market today.As the impact of the new coronavirus has become longer, theater screenings have been greatly reduced, traditional theaters and TV stations have declined, Korean audiences have fallen in love with the OTT platform, and Korean dramas have also quickly moved to the world.
However, as Korean dramas accelerate their expansion of overseas markets, there is a lack of larger-scale video platforms based on local and globalization, which have become the biggest pain point for Korean film and television content to achieve a higher level. The Korean industry believes that the profit earned by exporting Korean IP to overseas platforms is only 10 to 20%. In order to realize the true "Renaissance" of Korean dramas, Korean local OTT video platforms need to grow faster.
can be foreseen that this capital game, which is participated by international OTT platforms, Korean local TV stations and OTT platforms, is far from the end of the game.
For domestic video websites, this situation actually creates a window for entering the Korean market.
For example, Tencent has invested in KakaoTV and JTBC Studios respectively. iQiyi has invested 20 billion (about 105 million yuan) in the total production fee of the Korean drama " Jiyishan " starring Jun Ji-hyun , and has expanded its overseas share of its platform by investing 20 billion (about 105 million yuan) out of the total production fee of 30 billion (about 157 million yuan) in the Korean drama "All-up" (about 105 million yuan), and has cooperated with South Korea to produce its own Korean drama "Frightened Cohabitation", "Evil and Crazy" and "Crazy Love", and purchasing the overseas broadcast rights of a large number of classic Korean dramas.
Nowadays, the signal that Korean dramas can be broadcast in China means that there can be more cultural content cooperation between China and South Korea? How to take the internationalization path of Chinese film and television content?
This is a question left to us Chinese film and television people to think about.
Finally, a summary of the 2022 Korean major TV stations and video platforms compiled by No. 1 vomiting blood is attached. Let's watch dramas happily together~
Appendix #2022 Korean dramas have been announced forum#
