days ago, the production of dairy products in Weiquan Langfang factory was officially launched, and a dairy product project approval symposium was held. Song Kungang, honorary chairman of the China National Committee of the International Lactic Federation (IDF), Li Jianjun, director of the High-tech Zone of Dachang Hui Autonomous County, leaders of governments at all levels, and Xie Zongpeng, president of Weiquan Mainland business, attended the event and witnessed this beautiful and festive moment together.
(Photo taken by Langfang Dairy Project Project Promulgation Symposium)
At the symposium, Honorary Chairman Song Kungang and Director Li Jianjun expressed their sincere congratulations on the official launch of the Weiquan Langfang Dairy Project, and conducted multi-dimensional analysis of Weiquan dairy products from the aspects of geographical location, market prospects, product characteristics, etc., and were also very optimistic about Weiquan's future development in North China. It is reported that the Weiquan Langfang factory is located in , Xiadian Town, Dachang Hui Autonomous County, Langfang City, Hebei Province. It covers an area of 99,000 square meters and has a daily production capacity of nearly 600 tons. Its targets to cover millions of consumers in North China. "Weiquan is a large enterprise with a very high reputation in China's dairy industry. The product quality has a high reputation in both the market and consumers. The production of Weiquan Langfang factory is not only a major event, but also a major event in China's dairy industry. I sincerely wish Weiquan to develop better and better and achieve good economic benefits." The honorary chairman of Song Kungang's affirmation of Weiquan was beyond words.
(leaders visited Weiquan Langfang factory)
Director Li Jianjun believes that Weiquan Langfang invests in the construction of a dairy project with a daily output of nearly 600 tons, and the dairy product market around Beijing is very broad. In the future, Weiquan's market share will continue to increase, and the development space will become larger and larger. The completion of Weiquan's project not only adds new strength to the development of Beijing-Tianjin-Hebei food, but also shows Weiquan's strong vitality and vigorous development power. Finally, I would like to express my sincere thanks and sincere respect for the help and support provided for this project construction, and wish Weiquan Group a prosperous development.
Recently, Hebei Provincial Government released the implementation opinions on the release of "Advanced the Revitalization of the Dairy Industry", which represents the government's attention to the dairy industry and dairy industry. Xie Zongpeng, president of Weiquan Mainland business, said that dairy products are the top priority of refrigerated products. To become a world-leading food company, you must operate dairy products. With the rapid growth of dairy performance such as fresh milk and yogurt, North China has become Weiquan's milk source base and production focus. With everyone's assistance and guidance, Weiquan successfully obtained dairy product project approval and production approval this year and officially entered the production of dairy products.
(Speech by Xie Zongpeng, President of Weiquan Mainland Business)
Based on the values of "courage to share and create" and the vision of "becoming a benchmark enterprise for refrigerated food", and the mission of "leading the society to enjoy a fresh, healthy and safe dietary life", Weiquan has adhered to the concept of operating with integrity and focusing on product quality for many years, and has gradually become a leader in the refrigerated dairy and beverage products industry. Not only has Hangzhou Weiquan Factory just won many domestic honors such as " Qiantang New District Reassuring Factory Cultivation List" and "Top Ten Green Development Demonstration Units in Beautiful Zhejiang", but it has also won international awards. For example, the two star products of Weiquan have recently stood on the world-renowned podium. It is just the launch of the dairy project of Weiquan Langfang factory. It is a double blessing, and good things come together!
once again won the iTQi food evaluation double star, witnessing the "refrigerated drink on the tip of the tongue"
2019, Weiquan simple yogurt and Weiquan Yanxuan Ranch high-quality refrigerated milk with its unique flavor quality, both won the 2019 International Taste Quality Institute (iTQi for short) 2 stars Superior Taste Award (Excellent Flavor Medal), and this is also the third time that Wei Quan has stood on the world-renowned podium. The first two times were the 2018 Oatmeal Grain and Yanxuan Ranch won the Samsung Delicious and Two-Star Delicious Medal, and the 2014 Bernardsong Classic Latte Flavor won the two stars. Three international honors are enough to witness the excellent quality of Weiquan.
(Weiquan Simple Flavor Fermented Milk won the iTQi "2 Star Superior Taste Award" Medal)
(Weiquan Yanxuan Ranch High-quality Refrigerated Milk won the iTQi "2 Star Superior Taste Award" Medal)
Superior Taste Award can be called "Michelin Guide to the Food Industry". The review team consists of highly prestigious food masters from more than 20 cultural backgrounds and 14 different countries and regions. It can be said that they gather the world's picky tongues. The evaluation process of iTQi is also unique and strict. It adopts the form of "blind testing" and conducts a series of strict evaluations on the appearance, smell, taste, texture and aftertaste of the product, etc. in accordance with five international Hedonic sensory analysis standards.
taste is simple and simple, and it is not easy to ferment. It insists on using high-quality raw milk fermentation and simple formula. It also has a simple and pure fragrance, ensuring consistent adherence to quality. Weiquan Yanxuan Ranch has a high-quality refrigerated milk. Its limited milk source and international SQF certified ranch are strictly controlled from the source. Many raw milk indicators are higher than EU and national standards to ensure high-quality milk sources.
taste simple yogurt and taste full of yogurt and taste full of yanxuan ranch high-quality refrigerated milk won the international medal this time, which is not only related to its own quality, but also inseparable from the strict low-temperature cold chain management requirements. From material selection, processing, and then transportation, every process is strictly controlled and meticulous. Under such strict temperature control quality requirements, the product conquers the taste buds of the review with high quality.
flavors expand e-commerce channels and open a new chapter in Internet marketing
In the era of new retail, online and offline interactive shopping has become an indispensable sales model. As a leading brand of refrigerated dairy products and beverages, Weiquan has also been constantly exploring its sales channels in addition to its persistence in quality. After confirming the cold chain protection of the "Last Mile Road", Weiquan also actively made efforts in the e-commerce field. In addition to setting up flagship stores in e-commerce such as Tmall, Hema, JD.com, , etc., it also sells Weiquan products with well-known platforms such as Zhenhuixuan. Entering the e-commerce channel is not only a way to follow the trend and help consumers open up new ways to buy Weiquan, but also the beginning of Weiquan's opening of a new online and offline retail model.
(Weiquan E-commerce flagship store and sales platform)
Weiquan In the production of the Langfang factory dairy project, which is an important milestone in the history of mainland development, the international food evaluation dual star that witnesses quality assurance, and the e-commerce platform that opens a new chapter in Internet marketing, every glorious moment along the way not only contains the hard work of every Weiquan staff member, but also the best proof of Weiquan's persistence in quality and unchanged original intention, and it is also the embodiment of Weiquan's sense of responsibility for corporate. I believe that on the road to global refrigerated food benchmark companies in the future, the Weiquan Conference will continue a new chapter and create new glory.
Source: Consumer Daily Network
