Recently, the final of the 2021 WFE Weiquan Future Elite Campus Challenge was held in Shanghai. It is reported that this is the second campus creative competition hosted by Weiquan. Since the recruitment of this competition was released nationwide in September, it has aroused the great enthusiasm of the majority of college students and they have signed up enthusiastically. According to the organizer, the six innovative tracks of this competition received a total of 170+ groups of creative works from universities across the country to participate in the preliminary competition, and a total of 26 groups of contestants entered the semi-finals. In the fierce competition between rounds of screening and online voting, nine groups of players finally broke through and got tickets to the finals. They are the [Xiaoyaojun Team] [Fengyang Team] of the lactic acid bacteria track; the [Growing Beans Team] of the coffee track; the [Growing Beans Team] of the coconut juice track; the [Good Coconut Good Coconut Team] [Conquerors Team] of the dairy track; the [We 414 Team] [Entering Brother's Team] of the juice track.
On December 3, the 9 teams demonstrated the marketing creative plans of each group on the spot in the final. On the day of the final, the atmosphere was warm, and the judges and classmates took photos in front of the youthful signature wall to cheer up the teams. Xie Zongpeng, the person in charge of Weiquan, first gave encouragement and expectations to all the students participating. Weiquan has always been committed to cultivating the creativity and market insight of the younger generation. I hope that this competition can add some social experience and experience to the students' future path. Over the years, the Weiquan brand has been actively interacting with young friends, eager to hear more young voices, and hopes that the brand can always be full of vitality and bring fresh and healthy dietary experience to the public. At the beginning of the competition, each team appeared and came up with carefully prepared plans to share with everyone. [Good Coconut Good Coconut Team] carefully designed a complete set of [Good Coconut] packaging designs of the national trend version based on the current strong national trend style and expectations for national brands, and samples were made on site to all judges. This subtle preparation made the judges' eyes shine. [Growing Beans Team] also comprehensively analyzed the market environment and opportunities of the Benasong brand from the entire coffee industry and various coffee sub-categories, and found a key landing point to better reflect the brand value.
The students' logical and meticulous ideas, careful collection of market information and consumer opinions, innovative gameplay and the unique vitality of young people are all displayed, making the judges shout that they are not here to comment but to learn and communicate. It seems that the younger generation really makes the entire industry full of new hope. It also allows the brand to have a more direct dialogue with the younger generation of consumer groups.
After rounds of very serious on-site Q&A and fierce discussions after the game, the [Growing Dou De Dou Team], composed of 5 students from Fudan University, East China Normal University, University of International Business and Economics, and Guangdong University of Foreign Studies and Foreign Studies, won the championship of the 2021 WFE Weiquan Future Elite Campus Challenge. [Hao Coconut Good Coconut Team] and [Weiquan 414 Team] won the runner-up and third place respectively. The champion team will receive a reward of 10,000 yuan per person provided by the organizer Weiquan Group and a direct offer to join the company. After the
competition, Xie Zongpeng said that Weiquan pays great attention to the cultivation and innovation of young people. Today, he is fortunate to communicate with all students and see the strength and creativity of the younger generation. In the future, Weiquan Conference continues to organize this competition, hoping to help more college students realize their small dreams at the starting point of their studies and career.
