Israel's National Tourism Ministry recently launched the "Experience First, Start Again: Jewish Culture Exploration" activity in Beijing. It cooperated with the independent historical research institution of Shanghai, Urban Archaeology, to jointly tell the old stories of Jewish architecture located in three cities: Tianjin, Harbin and Shanghai, share the essence of Jewish humanities, and bring "Israel" to Chinese tourists through creative interaction, allowing tourists to have a unique opportunity to experience first.
The picture shows Jerusalem, a famous city in Israel. From August to November this year, the Israeli Ministry of Tourism will also host and participate in a number of publicity and exchange activities. While sharing Israel's natural and cultural scenery, it will introduce Israel's scientific and technological and innovative strength, expand more diverse topics, and actively discuss with the industry the strategies and opportunities for global tourism development in the post-2020 era.
"Jewish Culture Exploration" project was launched on the Weibo platform in August and will end with "Experience First, Start Again: Jewish Culture Exploration Day" held in Shanghai in late September. The event focused on introducing numerous historical buildings located in Harbin, Tianjin and Shanghai in order to deepen Chinese tourists' understanding of Jewish culture. The event content combines destination check-in interaction, visits to old Jewish buildings in Shanghai, etc., and fully demonstrates the unique historical origins between Jewish culture and the three Chinese cities.
Since the beginning of 2021, the Ministry of Tourism has carried out a number of industry cooperation and traveler interaction activities, hoping to maintain communication between China and Israel through destination publicity in special times. Since March this year, many live broadcasts have been carried out to introduce traditional Jewish festivals and Israel's rich tourism resources, attracting more than one million viewers to watch and interact.
A famous church near Jerusalem: Church of Our Lady of the Ark of the Covenanthantml1
Israel hopes to keep the epidemic stable through active efforts and restart the borders in the near future. The Israeli Ministry of Tourism is also actively formulating relevant regulations in order to look forward to Chinese tourists returning to Israel as soon as possible and appreciate the customs and customs here.
Interview and writing: Nandu reporter Zheng Haihong Intern Yang Zixin
