"Fairy Association" fined RT-Mart 3.5 million, and improper marketing caused chaos in toilet paper purchases. (Photo source: Taiwan's "China Times Electronic News")
China Taiwan Network March 14th According to Taiwan's "China Times Electronic News", in February this year, a frenzied chaos in Taiwan's purchase of toilet paper was launched. After the "Fairy Meeting" of the Taiwan authorities intervened in the investigation in March, it held a "Review Committee's discussion" on the morning of the 14th, and determined that RT-Mart had improper marketing behavior, misleading the consumer public, and causing sudden supply and demand imbalances in toilet paper products. It was a deception that was enough to affect the transaction order, and a fine of NT$3.5 million was NT$3.5 million. RT-Mart has not responded to this yet.
The "Fair Meeting" of the Taiwan authorities stated on the morning of the 14th that from February 23 to 27th, the RT-Mart Commission sent a manuscript "Toilet paper is confirmed to rise by 30%, and the store performance is rushing to 5 times" by mobile phone and email on the morning of the 23rd. The content mentioned the time and range of toilet paper price increase, and claimed that it would continue to maintain the low-price strategy of toilet paper, showing that RT-Mart determined the price increase of toilet paper before the upstream large manufacturers, and then explained the promotion plan, and tried to take the opportunity to boost the promotion plan favored by consumers.