1. What is UV value:
is easy to understand literally. UV is a visitor, and value is the contribution brought by visitors. UV value is the average value generated by each visitor entering the store. We can understand this way, assuming visitors are nationals, and every citizen will use work and production to create value, then UV value can be the average domestic production value, that is, "per capita GDP".
formula is as follows:
UV value = sales/number of visitors
Sales = number of visitors * conversion rate * customer unit price
So: UV value = conversion rate * customer unit price
formula core: UV value is closely related to conversion rate and customer unit price, high conversion and high customer unit can bring greater UV value.
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product price needs to balance the company and store strategies, and then benchmark competitors to make a reasonable pricing strategy. Is it to give customers high-priced and high-quality brand products, or is it to make a cheap price and ultimate hit product, is it to rush to kill competitors, or has strong brand power in the money-making stage, and the gameplay and profit points during the event will also affect the conversion rate.
2. Sales:
Standard product category I have always believed that sales are king and brand is king. It is difficult to convince the company, mobilize all resources, and make an extreme hot product with sales are king. The price must be stable. This will at least bring more than 30% of UV and conversion to the entire store. Even if the product is losing money, the brand power and market value will continue to rise. In addition, products with low customer unit price are difficult to make money without relying on volume. Only when the volume increases can you turn losses into profits.
3. Visual effect:
What I mean by vision includes homepage, main picture, video, buyer show, ask everyone, details page and other places that consumers can see. How to optimize
is actually very simple: you can find many problems and solutions by recording and comparing the direct train to use map measurements, business consulting data, and record and compare. You can use the best works to refer to by using the website, Huapean, and Artist. Couple, Huapean, and Artist to refer to. Couple and good design and super selling points, and you can always create excellent visual effects to improve conversion rate.
4.United States price:
Generally speaking, high quality and brand power will bring high unit price.
There are two other methods: First, provide some additional value, and can set a service that can be enjoyed after the full amount, such as discounting coupons and discounting shop treasures; or packages and related sales, closely combining products, such as KFC making hamburgers, fries, cola, etc. into packages to meet consumers' diverse needs. Second, when the event, you can enjoy more discounts when buying the second item at half price and the third item at 0 yuan. This can not only increase the average customer price of the store, but also indirectly drive the sales of other styles.
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is as follows:
PV value = UV value *Click-through rate
Formula core: PV value is a further extension of UV value. For the platform, only the higher the PV value of your baby will give you more display, and click-through rate is the most core weight in PV value.
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1. Vision:
The main picture and promotion picture are well made to attract clicks, and the details page is well made to promote conversion. I only have two requirements for product pictures: one is that the pictures should be professional and beautiful; the other is that the selling points and interest points are clearly hierarchical.
selling point is the advantage of your own product, such as price, function, sales, brand, differentiation, etc., and pay more attention to your own and peer reviews and ask everyone for feedback to collect product advantages and disadvantages. Use promotional methods such as activity marking, order reduction, and buy and get free to make buyers click and convert. In a Juhuasuan single pit, click and conversion will be much higher than daily.
2. direct train:
direct train location, region, population, and keywords also affect click-through rate.
First of all, you need to clarify the location you need, and then make further adjustments based on the region, population, and keyword bids of the report. The standard plan mainly promotes keywords and brand words, and intelligently plan to attract traffic at low prices.
3. Products:
Only good products can make the store develop better. Pay attention to your peers to prepare for product iteration at any time, and then strengthen the selling points through vision and highlight cost-effectiveness. In addition, I found that it is difficult for a small shop to highlight the advantages of the product. It is better to try to strengthen yourself and build yourself into an expert on the details page to guide and advise buyers to place orders to gain a sense of trust.
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