Time Network News directed and written by Liu Jiangjiang and starring Zhu Yilong , Yang Enyou and others, is currently being released. The film has been released in less than 5 days, and its cumulative box office has exceeded 310 million, becoming the most popular domestic film since the Spring Festival this year.
Life events
Time rating 7.8
Plot / Family Released in China on June 24, 2022
"Life Events" tells the story of the funeralist Mo Sanmei (played by Zhu Yilong) who met the orphan Wu Xiaowen (played by Yang Eng). The appearance of Xiaowen unexpectedly changed Mo Sanmei's attitude towards career and life... In this deserted summer vacation, why can "Life Events" go against the trend and achieve a big sale?
Currently, the audience score of "The Great Events in Life" on Time Network is 7.7 points, which is a very good result among domestic movies. Obviously, the quality has been recognized by many viewers. In addition to their relatively strong qualities, the success of "The Great Events in Life" is also affected by multiple internal and external factors. The emergence of this "dark horse" is inevitable.
"Crying" is a kind of urgent need
The title of "The Great Events of Life" directly points out the work of the protagonist Mo Sanmei's funeralist. Many people regard "The Great Events of Life" as China's " Devourer ". "The Immortal" is a rather "tear-jerking" movie. Last year's restoration version was released in China and received a box office of more than 66 million yuan.
A viewers who have watched "The Great Events in Life" have also expressed their feelings for the film to cry.
is not easy to mobilize the audience's emotions. Whether it is "crying", "laughing", "burning... as long as the movie is working hard on any emotion, it will promote the box office.
In the domestic movies that "use small to make big", in addition to the comedy movies that make people laugh, there are the "cry movies" that can make the audience cry the most easily succeed. The producer of "Life Events" Han Yan himself directed two terminally ill movies " Send You a Little Red Flower " and "Get Out! Tumor Lord" achieved a box office sales because it accurately grasped the audience's tears. The movie " Stories More Sadness than Sadness " from Taiwan, China, has won nearly 10 more with the power of "crying movies". 100 million box office.
And if comedy and tragedy are combined, the power will be even more amazing. Movies that can make the audience cry and laugh are destined to be a big box office, such as "Hello, Li Huanying ", " I am not a medicine god ", "Ex-boy 3", etc. "The Big Event in Life" has many relaxed and humorous designs in the background of funeral themes, and has a natural advantage in the market.
Open the female audience market
"crying movies" are more likely to be favored by female audiences, and "The Big Event in Life" successfully opened up the market for female audiences. The audience portrait of "The Big Event in Life" in Maoyan Professional Edition shows that the film wants to watch the audience, and the proportion of women is as high as 79 .1%.
In addition, as an actor, Zhu Yilong is also an idol star. The audience attracted by Zhu Yilong to the theater are undoubtedly women.
View the audience portrait of "Send You a Little Red Flower" starring Yi Yang Qianxi , and want to see the proportion of women among the audience 79.6%.
"Stories that are sadder than sadness" wants to see the proportion of women among the audience 65% (lack of idol male stars).
The success of "The Big Event in Life" is inseparable from the support of female audiences.
lacks competition, and the market space is large
Due to the recurrence of the epidemic, this year's summer vacation It is particularly deserted. This gives more opportunities for films with certain strength.
As of today, the total box office in mainland China was about 1.68 billion, while the total box office in June last year was 2.1 billion. The total box office in June 2019 was 4.19 billion.
's market performance was poor, and the most important reason is the lack of attractive films in the theater. In the current market, besides "Life Events", there is only one " Jurassic World 3" that has been released for 19 days is quite attractive. "Bad League", which has been released for 61 days, can still rank fourth in a single-day box office, which shows that the audience has very few choices.
has severely lacked competitors, and its own quality is guaranteed, so it is natural that the box office is popular.
The main storyline of "The Great Events in Life" revolves around an adult and a child. The child's innocence and kindness heals the vicissitudes of adults, and the adults also give all their money to save the child from his sad life. This kind of two-way redemption story model has a long history and has produced many excellent movies.
Audiences who like "The Great Events in Life" can find similar touches in movies such as "Perfect World", " Angry Rescue ", "Chuo Station", "The Killer of Not So Cold ", "Little Loli's Monkey God Uncle", "Uncle", " Kikujiro's Summer ", "The Gift of Room No. 7" and other movies.
