Author｜yy
Source｜Jiguo Editorial Department
To say that these days, it is no wonder that big manufacturers have entered the new energy field, but they have always been "silent and peaceful" Muji MUJI has ended?
At 0 a.m. on July 4, the electric car-MS01 of the Xindazhou Honda and MUJI (MUJI) cooperated with . Its first debuted, and it started pre-sale in MUJI's own WeChat mini program "MUJI Travel". 5,000 units nationwide were launched for limited edition online, priced at 4,980 yuan.
In fact, this electric car attracted the attention of many netizens at the beginning of its official announcement. After all, there are too many "pastoral" electric cars on the street, and there are still too few who are truly online.
This time the design of MUJI gives people a Japanese fresh impression, which makes people shine.
Regarding MUJI's electric car, some netizens said that "it's a bit useless to not bring people", and some netizens said that the pressure here has been given to 's top-notch .
However, the point that everyone complained the most was in terms of price. In the vote initiated by a blogger, many people were persuaded to refund by the price.
At present, all actual sales of this electric bicycle will be redirected to the "New Dazhou Honda" JD flagship store for completion. In addition, the electric vehicle will only be displayed and not sold in the offline store of MUJI.
The official new product launch conference will be held on July 15, and you can make an appointment to watch online.
In this regard, MUJI also stated that the birth of this electric vehicle has been studied and analyzed by MUJI on hundreds of electric vehicle models on the market, and then summarized the common parts and designed the outline, and continued the design concept of MUJI products, that is, simplify the complexity and retain only the most needed parts.
looks more like the highlight of the official main feature, but for consumers, product performance is more important, so let’s find out whether it can be played.
For this MS01, MUJI is not a "closed-door car". They found New Continent Honda, which has Honda investment and specializes in the research and development of motorcycles/electric bicycles, and New Continent Honda is responsible for the research and development and manufacturing, and MUJI is designed by MUJI.
The biggest feature of MUJI's MS01 is its simplicity, abandoning unnecessary decoration, focusing on simplicity and practicality, and without any personalized color scheme, only retaining the most classic black and white colors to provide choices.
However, it seems a bit too simple. The MS01 does not even have a rearview mirror. If the user needs a rearview mirror, they may also need to install it themselves. Although
is simple, it still has everything in performance. The official introduction of this MS01 is adjusted according to the standards of motorcycles, and uses the specifications of front disc brake + rear drum brake , which can cope with the new national standard level.
At the same time, this car also uses large wheel vacuum tires with 17-inch front and rear, which is relatively rare in traditional electric cars and is also guaranteed for safety.
In order to implement the minimalist style, the MS01 is equipped with a very small VA display screen embedded in the handlebar, which can show us some basic data, such as battery capacity, speed, mileage, and headlight status.
In terms of structure, MS01 uses an ergonomic three-point sitting posture to create a frame, and also uses a motorcycle-level high-density and high-resistance sponge cushion, which is said to be not easy to crack or seep water.
However, the single-seat design of MS01 destined that this car can only be used for a single person. It is not clear whether this car can be equipped with a rear seat. But then again, the designer did not prepare foot pedals for the rear passengers, so it would not be easy to install the rear seat.
By the way, the initial design drawing of MS01 did not give the implementation method of the brake system, which made people think it used an internal wiring design. However, in the MS01 real car, the messy brake line design is very similar to a "pastoral car", which made a small number of netizens feel a little disappointed.
However, this extremely simple means of transportation is also a unique existence if placed in the torrent of electric vehicles on the road.
In terms of power, MS01 is equipped with 400W hub motor , with a maximum speed of 25km/h.
provides energy for MS01 with 48V20AH ternary lithium battery. It is equipped with an EBS energy recovery system. The official theoretical battery life is 65km. This battery life is moderate, and it is not a problem if there is fast charging, but the official has not announced the specific charging time. If
MS01 is a daily transportation function, theoretically, 1-2 charges a week are basically enough.
However, when you see two pedals, you should understand that this is a new national standard electric vehicle, and the overall weight is only 54.1kg. In the state of complete power outage, you can also choose to step on the pedal and rely on manpower to move forward.
At the same time, the MS01 electric car is also equipped with a smart sensing key, which can be unlocked when close to it. There is no need to design a key hole on the vehicle to ensure the ultimate simplicity of the appearance. This configuration is quite convenient.
also installed a simple mechanical key in the induction key, which is used to turn on the foot pedal to replace the battery. This way of opening the battery compartment seems to be more convenient and quicker than fixing the traditional screws.
Overall, the advantage of MS01 is not very big from the perspective of cost-effectiveness. The theoretical range of MS01 is 65 kilometers and is priced at 4,980 yuan. The price of an electric bicycle with a range of 50 kilometers on the domestic market can be maintained at more than 2,000 yuan.
So MS01 is not suitable for users who pursue power and battery life. However, MS01 is positioned as a simple commuting tool. It is understandable that part of it has sacrificed to create a minimalist appearance design, and it mainly depends on the needs of users.
Speaking of which, this is not the first time that MUJI crossed the electric vehicle field. In 2020, it once crossed the border with GOGORO, a well-known electric vehicle brand in Taiwan, China, launched a Gogoro VIVA Plus electric vehicle.
The car is priced at about 13,000 yuan, but the joint model has only made simple appearance changes on Gogoro's inherent model, and MUJI has not participated in the design in depth.
This time, MS01 is designed by MUJI personally, and as one of the products of the "MUJI Travel" series, most of the products in the series are conventional products such as bags, storage boxes, etc. Electric vehicles are undoubtedly a new step that MUJI attempts to take.
But then again, why did MUJI choose to enter the electric vehicle industry at this time? The high probability is that the new energy market is currently at the forefront of the industry. For brands that cross-border investment in new energy, electric vehicles seem to be the safest and most reliable way to get started.
In addition, electric car products are also very consistent with the brand's "simple, environmentally friendly, and people-oriented" tone. This low-carbon travel method is also more in line with MUJI's brand image of healthy life.
plus MUJI chooses to cooperate with one of the best motorcycle brands in China, which shows that it is not "crossing the river by feeling the stones", but is prepared.
From a market perspective, such a large cross-border joint can inject vitality into the brand. The launch scope of this electric vehicle is limited to the Chinese market, which can create new topics for MUJI in the Chinese market, deepen its presence, increase market share, and help the future development of the brand.
However, from the perspective of most domestic users at present, people seem to prefer domestically produced domestically-branded electric cars.
So it is still difficult to decide whether MS01 can make a splash in the domestic electric vehicle market in the future.But no matter what, MUJI products are still implementing the concept of low-carbon and environmental protection. The starting point is still worth encouraging. Maybe they can still sign with cars in the future?
