Trust may collapse at any time
Narrator: Cheng Xiaoxu, a member of the publicity team of a celebrity fan club,
Fans formed a "fan circle" because of their love for their common idols. Although they came together freely and loosely because of love, there are worlds where there are people. Especially as the star-chasing support becomes increasingly complex, the fans in the circle are very strict, and according to the time, money and contribution value they invest, they can be divided into "ordinary rice", "frontline rice", "copywriting rice", etc.
And the senior executives of the "fan circle" usually refer to celebrity support station managers, post bar owners, fan club "fan heads", etc. They have certain decision-making and economic rights of fan organizations, and through various support activities, they stabilize the loose powder and create hot spots, and maintain the efficient and orderly operation of the fan team. Celebrity teams also often establish contacts with senior executives of the "fan circle" to make them use it for their own purposes.
Big fans and small fans have never met each other, nor do they know their real names. Everyone’s support and fundraising is entirely out of trust. A fan gave a "big fan" 1,500 yuan to tickets for on-site events and meetings. The other party promised to bring a signature photo and other benefits, but after the money was paid, the Weibo account was cancelled, and the "big fan" evaporated. Because I just contacted on social media, without real names and certified information, I can only suffer a loss.
However, trust can collapse at any time. Many fans have complained to me that for "big fans", the only thing that looks familiar to me is the Weibo account name. If I leave with money, I can only admit that I am unlucky. Fans who once followed a Korean group told me that in order to make album sales for their idols, they specially paid for "big fans" and asked them to buy albums in Korea, but they did not bring the album back, but just to make sales.
is precisely because of the frequent large-scale fundraising and support activities that "fan heads" emerged and became an important role in the fan circle. They can publish information through groups, official forums, post bars, etc., and call on or even incite fans to raise funds.
"Fen Head" is generally the person in charge of a fan club or idol support website, and the main person in charge of daily fundraising funds. It is necessary to organize a complete professional fan group, and a "fan head" with rich experience and strong abilities plays a key role. The most controversial "fan head" is actually an older fan. For example, when a certain star has not become popular or when many people have not known him, hundreds of fans like him. These hundreds of people can set up a fan club. When there are more and more fans in the future, the initial hundreds of people will become managers and handle support and fundraising and other work.
Therefore, in recent years, many "fans" have begun to use their idols to "reversely make money" and form their own chain of interests. Early "fan heads" would use their star resources to sell celebrity flight information to satisfy fans' desire to pick up the plane. There are also some "frontline fans" who take photos of celebrities and get sold in "fan circles". This kind of "audience" market is very large, and fans are willing to pay for such photos. There are also "fantou" who earn the difference when raising funds to sell idol peripherals and support supplies.
Who manages the money raised by fans to support? I have also looked for the answer.
For this question, the answer given by the people within the brokerage company is that if the brokerage company is well operated, there will be people from the celebrity company in the fan club. For example, if a brokerage company signed by a celebrity, it will send its own staff to the fan club to preside over the relevant work.
So, some people may ask whether the behavior of swiping votes and rankings is spontaneous by the fan club or the company authorized fans to do it?
For example, there is a voting activity now, and the agency will generally contact the fan club or "big fans" to tell them that there is an event that requires fans to vote for their idols. "Big fans" then divide the tasks into various groups, such as the evaluation control group and the voting group, allowing people in each group to vote.
I once talked to a staff member of the agency where a talent show star is located. He works in an artist publicity position. According to him, if he is a traffic artist, the agency does not need to organize fundraising, and the fan club organizes support themselves. Fans will post to the corresponding website themselves, and some fans will also buy marketing accounts themselves and will not tell the company specifically, but the artist's promotional agents will watch online every day, and everyone knows it.
For new artists, the company or artists themselves will contact fans privately and tell fans "What kind of activity and support do we need?", and they won't be so clear about what they say, but fans will understand. Artists or companies are aware of activities such as birthday support and fundraising. Fans will also make requirements for economic companies, requiring their artists to have film and television resources, fashion resources, business resources, data rankings, etc.
In addition, the two programs "Idol Trainee" and " Create 101" became popular, making a number of fan platforms popular, such as Owhat, Modian, Haoyuan.com, etc. Fan fundraising platforms are divided into two types: "support" and "crowdfunding".
focuses on "support" fan fundraising platform, providing various support products, from small peripheral productions to large advertising on subways, buses, airports, etc. Each form of support is regarded as a product. The profit of such platforms mainly comes from the price difference.
, a fan fundraising platform that focuses on "crowdfunding", helps fans raise funds through various theme activities. Such platforms are like fund custodians, and their profit model mainly relies on crowdfunding to collect funds. Some fans said that the commission points of each crowdfunding platform are different, some are 3%, and some are less than 3%.
"Fen Head", " Station Sister ", "Black Fan", " Job Fan ", "Journal Black", have become the most common existence in the fan industry chain. Anti-black stations, support stations, official stations and even non-official unauthorized aid stations for artists are also common fan organizations on Weibo. Everyone wants to be a "station sister" because they can monopolize resources, contact idol brokerage companies, and even open Taobao agents to sell idols around them. This industry is so prosperous that you can't imagine.
But when the amount of funds collected becomes larger and larger, how to supervise the use of funds becomes a matter that needs serious attention. For a long time, due to the lack of special regulatory channels, this type of fundraising has been in a gray area.
