In recent years, with the popularity of the crypto market, many emerging crypto derivatives exchanges have emerged, and FTX Exchange is one of them. FTX Exchange has experienced several financings in just a few years and has become a unicorn company in the crypto industry. With the growth of the company, in order to expand its popularity, FTX Exchange has signed contracts with many sports superstars, fully exerting the star effect. The multiple cross-border cooperation has not only enhanced the influence of FTX Exchange, but also brought a lot of attention to the entire industry. This article sorts out the sports superstars signed by FTX Exchange in 2021 and takes you to learn about the brand development path of FTX Exchange.
In March 2021, the FTX Exchange became the main sponsor of the NBA Miami Heat Stadium for 19 years with an amount of US$136 million. The Heat's home court, the American Airlines Arena, has since been renamed to FTX Arena, which is also the first time the Arena has changed its name since its establishment.
In June 2021, the FTX Exchange and North American e-sports club TSM achieved an exclusive naming rights cooperation of 10 years, worth US$210 million. TSM has since been renamed "TSMFTX", which is also the largest transaction in the history of e-sports. FTX Exchange founder SBF said in an interview: We believe TSM will be able to help us expand the existence of digital assets outside the traditional field.
SBF himself may be the most well-known League of Legends player in the Crypto field. For him, League of Legends can completely immerse him in the process of the game and temporarily forget the huge work information, which is one of his most important rest methods.
After this contract, the FTX exchange's attention to e-sports has not ended. Two months later, FTX Exchange announced that it had signed a seven-year sponsorship agreement with RiotGames, the developer of League of Legends, and obtained the naming rights. The FTX Exchange's logo will be displayed during the North American Champions League (LCS).
It is worth mentioning that the name of NBA superstar Stephen Curry is listed in the list of shareholders of TSM. After signing the contract and making a decision, Curry retweeted the relevant Twitter, which also laid a foreshadowing.
At the end of June 2021, the FTX Exchange announced a cooperation with rugby superstar Tom Brady and his wife Gisele Bundchen. The couple acquired a stake in the FTX Exchange and became FTX ambassadors. SBF, founder of
FTX exchange, said that it is quite natural to work with Tom Brady, because Tom Brady has always been a supporter of cryptocurrencies and has talked about cryptocurrencies on Twitter many times.
In September 2021, the FTX Exchange announced a long-term partnership with NBA superstar Stephen Curry. Stephen Curry has invested in FTX Exchange and served as the brand ambassador of FTX Exchange, and some of his salary will also be paid in cryptocurrency.
Stephen Curry is a star point guard of the NBA Golden State Warriors. He has led the team to win three NBA championships and two regular season MVPs. He is also a philanthropist and entrepreneur. With his first-class three-point shooting ability, elegant style of play and humble character, he has attracted a large number of fans around the world. His joining further enhances the brand trust of FTX Exchange as a digital asset trading platform such as purchasing and trading cryptocurrency, and NFT.
Curry's influence needs no need to say much about this contract. Regarding this contract, SBF, founder of FTX Exchange, said: After talking with Curry in person, we think he is very suitable to serve as the brand ambassador of FTX Exchange. In addition to self-discipline, always competitive professional attitude and continuous contributions in the field of charity, Curry is a very successful person in any field. So no matter in basketball, business, or investment, Curry is perfectly in line with the core values of the FTX Exchange. I am very much looking forward to working with Curry to have a positive impact on more people in the world.
Curry said: The crypto investment field in the past is quite mysterious, and the FTX exchange has been constantly making crypto investment easy for everyone to accept, so that everyone will no longer be afraid of cryptocurrencies. FTX Exchange and I are like-minded when it comes to giving back to the community.
In November 2021, the FTX Exchange announced that baseball superstar Shohei Otani had acquired a stake in the FTX Exchange as a global ambassador. Shohei Otani is the first player in MLB history to be selected as an All-Star as both a pitcher and a batsman.
Don’t think that this contract is only for the Japanese market. Before the news of the cooperation was announced, Shohei Otani was elected as the MVP of MLB in 2021 with unanimous votes.
Now, the FTX Exchange has found partners in three of the four major sports leagues in North America, and we look forward to the next alliance cooperation of the FTX Exchange. The exposure and popularity increase brought by the extremely successful publicity and marketing of
or above has not only directly introduced fresh blood, but also played an important role in the FTX exchange's valuation of US$32 billion. Through the promotional precipitation in 2021, we look forward to the FTX Exchange's explosion in 2022!
