From the initial word-of-mouth transmission to traditional media communication and then to the interconnection of everything in new media, the continuous transformation of communication technology has met people's basic needs for face-to-face real-time communication in the process of breaking the limitations of time and space. In the era of "video is king", at the moment when 5G technology, digitalization, and artificial intelligence are developing rapidly, audio and video with higher information density tend to be mainstream, and the public has also put forward higher requirements for the interaction of real-time audio and video.
video is a new medium and a powerful tool. On the one hand, the individual level actively turns to video through short videos and live streaming sales; on the other hand, the enterprise level also uses live videos to achieve innovation in corporate training, live event broadcasts, conference development, brand shaping, market expansion and other aspects. Against the backdrop of the rapid evolution of industrial Internet, corporate live streaming is maturing.
Development
In 2020, in order to maintain social distance while reducing the adverse impact of the new crown pneumonia epidemic on various industries, the government and enterprises vigorously advocate home office and online office. Countless users flocked to the online, and a large number of offline communication scenarios have also begun to shift. As the epidemic gradually stabilizes, the corporate live broadcast market has also rushed forward and sought progress. Driven by the dual demands of 's digital transformation of and private domain traffic, corporate customers also clearly consider and plan their own business and live broadcast collaboration in their live broadcast experience and market experience observation, so as to take live broadcast as one of the focus points of operation and conduct in-depth exploration of diversified and younger markets.
For leading enterprises in the industry, relying on their inherent advantages and innovations in products, technologies, operating models, etc., enterprises tend to develop into one-stop general enterprise live broadcast service providers covering more vertical industries. Rich technical accumulation, strong financial strength, and significant brand effect provide confidence for its market expansion. Therefore, leading companies can continuously accelerate the construction of competitive barriers on the basis of technology research and development and service improvement.
live broadcast is a necessary path for enterprises to transform digitally, which puts forward higher requirements for service providers in terms of technology and solutions, and requires continuous strengthening of platform capabilities. Driven by market demand, corporate live broadcast service providers will help promote the integration and innovation of digital technologies, improve operational efficiency and customer satisfaction with low costs, good products and high services, and be a booster and magnifying glass for enterprise digital innovation transformation. On the one hand, it will continue to deepen the vertical fields with relative advantages, and on the other hand, it will also actively expand the broader B-end market. Therefore, compared with previous years, the entire industry will pay more attention to quality and depth.
1, Polyvi : Provides integrated and customizable live video broadcast technology
Polyvi, a leading brand of enterprise-level video SaaS. Since its establishment in 2013, it has been committed to building an independent private domain live broadcast system for enterprises through integrated and customized video live broadcast technology, and creating high-quality live broadcasts for enterprises through full-link video live broadcast services. Meet the needs of all live broadcast scenarios such as training, marketing, and activities. The "enterprise-level video SaaS service" deeply cultivated and led by Polyway is proposed based on the Polyway Service+ strategy, with customer service as the starting point and effect as the orientation, so that video can create industrial value.
provides customers with full-process and full-link video live broadcast operation services through core products and services such as live broadcast + technology, live broadcast + planning, live broadcast + operation, live broadcast + hardware through live broadcast + full-link video live broadcast operation services. Build a corporate video live broadcast system to empower corporate digital learning and digital marketing, and a new interpretation of enterprise-level video SaaS.
2. Weizan: An enterprise-level live broadcast marketing solution focusing on the WeChat ecosystem
Through the live broadcast platform built on the WeChat ecosystem, it has traffic advantages and social advantages, based on the underlying architecture of self-developed live broadcast technology and audio and video technology, Weizan has created three-dimensional services such as standard live broadcast SaaS/customized PaaS/SCRM solutions for corporate customers, and provides a rich marketing tool matrix with live broadcast as the core, and launches exclusive live broadcast solutions for corporate customers for different industries and different scenarios.
In addition to technological innovation and product upgrades, Weizan has also continuously broadened the boundaries of corporate live broadcast marketing. Last year, the company cooperated with Tencent Cloud Queqiao iPaaS, where corporate users can call on demand, realizing direct, fast, seamless connection and efficient synchronization between application data, helping enterprises to transform and upgrade digitally.
3, Xiaoyu Yilian: Use cloud computing to realize multi-party video conferencing and video business applications
Xiaoyu Yilian is a "cloud + end" audio and video solution provider, and has mastered independent intellectual property rights for core audio and video technology in the field of cloud video conferencing, and can achieve high-definition video connections at super-large scale without lag or delay. It provides government and enterprises with four-in-one cloud video solutions that are "cloud, terminal, AI, and development platforms".
is the first in China to adopt SVC flexible encoding and codec technology. Relying on the architectural security system of independent and controllable chips, systems, and databases, it has comprehensively deployed solutions that can flexibly meet the needs of video applications with six major technical advantages, and empowering innovation in the entire industry with the hyper-converged audio and video middle platform.
Future
Enterprise live broadcast itself is a kind of rich media live broadcast, including picture live broadcast, text picture display, data analysis, etc. With the increasing market competition and the complexity of application scenarios, what service providers help enterprises not only mine and operate private domain traffic, but also include providing technology, cultivating talents, and promoting brands.
Therefore, different live broadcast scenarios have different needs, and different live broadcast models will also be found from the tone of corporate customers. As the market size continues to increase, the industrial chain layout of the corporate live broadcast industry will be more systematic and complete, and refined operations and in-depth customized services will also become the focus.
1, industry upgrade
The surge in market demand during the epidemic has enabled service providers not only to update and iterate live broadcast products to improve user experience by cooperating with customer needs, but also to deeply understand the live broadcast pain points and demand differences in different industries based on the case experience accumulated in practice. The live broadcast demands of "thousands of enterprises and thousands of faces" and the fragmentation of the mobile Internet have made the scene a core entrance. Product research and development needs to be continuously followed up, and new application scenarios must also be expanded. The complementarity of the two will bring more and more in-depth practice in digital marketing and digital learning.
2, experience improvement
To B's live broadcast is aimed at enterprises, but it ultimately still focuses on "people". The "from technology to service" contained behind the "service" in SaaS is a trend and the value of the enterprise. Stimulated by market demand, the number of live broadcast platforms has surged and their functions have become increasingly homogeneous. Therefore, meeting customers' expectations of external business growth and internal efficiency improvement is the key to making live broadcasts both "in-depth interaction" and "deeply immersed in people's hearts". Establishing a working team around customer experience, customizing exclusive methodologies, and building value-added services are the main development strategies of the enterprise. In terms of details, it is reflected in the interaction between users and interfaces, users and users, users and content, users and brands, etc.
3, "Business Meta Universe"
can be foreseen that in the present and for a long time in the future, in everyone's imagination of the future, the Meta Universe has become the focus of discussion in all walks of life because it is recognized as a new business ecosystem. If you are not eliminated by the times, companies need to keep up with digital development and create their own future.With the support of 5G, MR, AR and other technologies, corporate live broadcasts have actually built a new type of relationship between people, goods and places through virtual anchors, digital products, reality augmentation and in-depth experience. The interaction between the metaverse and humans has been realized in the live broadcast room and will continue to expand in the future.
Conclusion
Have a glimpse of the "truth" in the next ten years from the changes in two years.
(text/Baihua)
