Economic recovery is a major issue facing the national economy and people's livelihood. Live broadcast breaks the restrictions on offline space and broadens commodity sales, which undoubtedly brings vitality to small and medium-sized enterprises in the "market winter". More and more companies are beginning to migrate their business focus to online, and the importance of live broadcast is gradually becoming more prominent. Compared with personal live broadcasts, corporate live broadcasts have higher requirements for live broadcast rooms, whether in environment construction, video clarity, and other functional areas.
How to build an enterprise live broadcast platform?
First, it depends on the nature of the enterprise, secondly, it depends on the current operating conditions of the enterprise, and finally it depends on the development vision of the enterprise, because only if the enterprise has live broadcast needs and sufficient funds can a high-quality exclusive enterprise live broadcast platform be built.
Segment Scenarios + Personalized Live Streaming Solution
Whether a live stream can quickly gain fans and enhance brand influence depends on the degree of customization of the live streaming platform. On the basis of meeting the needs of the segmented scenarios of its own industry, the careful customization of the skin in the live streaming room to the functions can make the brand stand out.
This is something that ordinary general live broadcast platforms cannot meet, and it also has high requirements for the technical services of third-party live broadcast service providers.
Simple docking. Quickly build
After understanding the various advantages of the enterprise's self-built live broadcast platform, there are tricks to choose the construction method. Unless you have an experienced live broadcast system R&D team, the manpower, resources and time cost to build a live broadcast platform from 0 to 1 is too high.
Recently live streaming meets the needs of enterprises' full-scene live streaming
As the earliest batch of corporate live streaming platforms in China, the regular live streaming platform has served thousands of companies and countless events. Through its rich technical accumulation and industry experience in the field of live streaming services, it recently launched the live streaming sales function and comprehensively combined it with the original live streaming system products, allowing enterprises to join live streaming e-commerce in the original marketing scenarios, improving the efficiency of traffic conversion.
And the full-line system products that are often broadcast live are not only permanently free, but also cancel online revenue sharing.
In order to better allow enterprises to have their own exclusive live broadcast platform, the live broadcast platform often specializes in the core technologies of live broadcast audio and video, and provides one-stop live broadcast solutions for enterprises in different industries. For small and medium-sized enterprises, sellers and individuals who want to promote and sell their products on WeChat through live broadcasts, this may be an excellent opportunity to enter the live broadcast and sell goods.
0 Threshold entry, high conversion rate, high activity, strong interactivity, and full of fun; the new model has high attention and strong immersion; simple operation, one-click broadcast; single live broadcast, unlimited playback; fission-style sharing, radiating across the country; breaking the limitations of time and place, and willful live broadcast. Enterprises should adapt to and adapt to the development of the times as soon as possible and be fully prepared in the face of new opportunities and industry changes.
Many live broadcast platforms no longer care about the user's after-sales support needs after selling the enterprise live broadcast account. Users need to explore it themselves and charge higher fees, which is a considerable expense for the organizer. Regular live broadcasts can create thoughtful services for enterprises at high-quality services and conscientious prices.
On the regular live broadcast platform, the organizer can not only let consumers know the product through live broadcast, but also convert consumers into their own public account fans, allowing the natural process of "marketing-buy-retention" to enable enterprises to obtain better marketing channels, significantly reduce the marketing costs of enterprises, strictly control consumer needs at the minimum cost, quickly open up the market and connect with the Internet, thereby achieving high yield and high demand, viral spread, and precise marketing.
Although live streaming sales exploded in 2022, the platform was wrong and efforts were in vain. Keep your eyes open and find a reliable live broadcast platform with guaranteed technology and services, low threshold and standardized management, and can also help small and medium-sized enterprises to bring goods, so that they can work for a long time and continue to have income.
