Scotch whiskey market is very good. Almost all brands on the list have shown a certain growth this year. Let’s take a look.
NO.10
J&B
[Sales this year] 2.8 Million boxes
[Sales last year] 2.3 Million boxes
[Sales last year] 2.3 Million boxes
[Sales last year] 10
Million boxes whiskey under Diageo J&B plummeted 23.3% last year, but rebounded strongly this year with a 22.9% increase. Although the ranking has not improved and sales have not returned to the pre-epidemic level, if the trend follows this trend, it should be expected to return to 3 million boxes.
NO.9
Emperor Dewar's
【Sales this year】2.9 Million boxes
【Sales last year】2.6 Million boxes
【Sales last year】9
m2
【Sales last year】9
Bacard Dewar’s has grown 11.1% this year, and the past year has been a pretty active year for the brand. They have launched many new products, such as the Porter's whiskey ; it has also become the official whiskey for the US Golf Open.
NO.8
Raiber No.5 Label
【Sales this year】2.6 Million boxes
【Sales last year】2.6 Million boxes
【Sales last year】2.6 Million boxes
【Sales last year】8
Label 5 This year, it has declined slightly, and sales have decreased. 3.4%. However, they still cooperate with various street art activities, such as the recent graffiti event with Europe's largest street art festival, and also launched the first single grain to attract consumers.
NO.7
William Peel William Peel William Peel William 2
【Sales this year】2.7 Million boxes
【Sales last year】2.8 Million boxes
【Sales last year】7
【Sales last year】7
William Peel It is another brand with a decline in sales this year, but only 0.4% less. But for parent group Marie Brizard Wine & Spirits, this is true for almost all of their brands, and even consider layoffs to restore profit.
NO.6
Black&White
[Sales this year] 3.2 Million boxes
[Sales last year] 2.9 Million boxes
[Sales last year] 6
also belongs to Diageo Black & White Last year, it was the only growing brand among the top 10, and this year it has also grown by 9.3%, and it has continued to rise since 2017.
NO.5
Chivas Chivas Regal
【Sales this year】4.1 million boxes
【Sales last year】3.2 million boxes
【Sales last year】5
【Sales last year】5
Chivas 1 Regal is affiliated with Pernacle Liga, and Chivas last year experienced the biggest drop of all brands, but recovered very quickly this year, up 30.4%, the second highest in the top 10. They also reveal the brand’s goal, which is to focus on luxury goods from young ethnic groups.
NO.4
William Lawson's s
【Sales this year】3.4 Million boxes
【Sales last year】3.3 Million boxes
【Sales last year】3.3 Million boxes
【Sales last year】4
is also owned by Bacardi William Lawson’s has grown 4.9% this year.The key factor in William Lawson’s growth is the launch of a limited 13 years in India, which is also a major market for it.
NO.3
Grant's Grant's 2
【Sales this year】4.1 million boxes
【Sales last year】3.6 million boxes
【Sales last year】3.6 million boxes
【Sales last year】3
【Sales last year】3
Grant's Among them are the Glen and sons, and the same group, there are the familiar single malt whisky Baifu, Glenfidi , etc. The brand has grown by 15.2% this year.
NO.2
Ballingtan Ballantine's s
[Sales this year] 8.7 Million boxes
[Sales last year] 7.0 Million boxes of
[Last year ranking] 2
Peregrine’s best-selling blended whiskey Ballantine’s is still firmly in second place, growing 24.4% this year. In addition, Ballantine’s also made its first appearance in the game and cooperated with "The Forbidden Land" to launch a limited-edition bottling version.
NO.1
Johnnie Walker
[Sales this year] 19.1 Million boxes
[Sales last year] 14.1 Million boxes of
[Last year ranking] 1
The one who won the first place was Diageo's Johnnie Walker, and the largest increase was 35.4%, which can be said to be the double champion. Johnnie Walker has been in constant activity over the past year, such as opening a new 8-storey tourist experience store on Edinburgh , and also ushering in a new chief winemaker.
