Reporter of this magazine - Wu Yingying
Cloud investment promotion, cloud docking, cloud negotiation, digital management, video recruitment... In the post-epidemic stage of orderly promoting the resumption of work and production and gradually restoring economic and social order, big data, cloud intelligence, etc. empower the "cloud" to relieve blockages and solve difficulties. Digital technology shows its powers in solving resumption of work and epidemic prevention, employment, etc., minimize the impact of the epidemic and help the stable development of the economy and society.
Today, a 2020 Zhejiang Export Online Fair (Vietnam Station-Textile Special) was attracted widespread attention. The fair will launch a 24-hour cloud exhibition from May 18 to 22 through the online cloud exhibition. There are more than a thousand high-quality buyers from Hanoi, Ho Chi Minh City, Vietnam and other places, carrying high-quality, accurate and effective real orders for online exhibition and procurement docking. At the same time, nearly 70 high-quality textile fabric suppliers from Zhejiang participated in the exhibition online.
This event is hosted by the Zhejiang Provincial Department of Commerce and hosted by the Three Expo Exhibition. It is co-organized by Global Textile Network , Online Textile City , Online Textile City , Shaoxing Yifang Exhibition Co., Ltd. It mainly exhibits products with chiffon, four-sided , printing, shirt materials, uniforms and trousers, embroidered lace and other fabrics. It aims to continuously promote the economic and trade cooperation between China and Vietnam, broaden corporate sales channels, display corporate high-quality products, and promote corporate win-win cooperation.
2020.5.12
Online Trading Fair is positioned as "only doing fine exhibitions" , and provides exhibitors with real services through online interaction, live broadcast release, product display, VR exhibition hall and other technologies to ensure the effect of the online exhibition, and provide exhibitors with real services. The exhibition also supports enterprises to display products in various forms such as live broadcast, recording, replay, and static exhibition halls. They can also conduct live interaction with buyers, private voice and video, online text communication and other forms of dialogue and exchange, providing enterprises with exchange platforms such as textile fabric product characteristics, production process introduction and industry trend analysis.
Shaoxing Yuying Textile Co., Ltd. brought more than 10 autumn and winter woolen fabrics to participate. The company's general manager Zhao Lianying introduced that due to the impact of the epidemic, offline channel expansion has been hindered. The process of brand establishment is long, and opening up online channels and digital transformation is the company's current focus. "While the company is increasing its efforts to build its own brands, it is actively taking the express train of online live broadcasts. Due to climate reasons, we did not originally explore the Vietnamese market, but now we have cooperated with the European and American markets by connecting with Vietnam's OEM factories. The feedback is still good."
It is reported that in 2019, Vietnam's export of textiles to the EU, the United States and Japan increased by 41%, 14% and 52% respectively compared with the same period last year. In terms of opening up new markets, Vietnam also delivered good results to South Korea, Taiwan and Canada in the first 10 months of 2019, of which exports to South Korea were US$753 million, a surge of 128% over the same period last year. In 2019, the export of US$30 billion of textiles was an increase of 10%-12% over the previous year. Among them, the EU, the United States and Japan are still important markets for Vietnam's textile exports, accounting for 80% of the total textile exports. This is also one of the reasons why Keqiao fabric companies that are in the European, American, Japanese and Korean markets actively participate in this fair.
Fu Shaohua, general manager of Shaoxing Shanghui Textile Co., Ltd., said that because of Vietnam's demographic dividend and low cost advantages, there are many OEM factories exported to developed countries and regions. Therefore, for Keqiao Textile Foreign Trade Enterprises, this online transaction will be highly targeted and has a high counterpart rate. According to reports, Shanghui Textiles brought more than 200 spring and summer women's fabrics to participate in the docking. "I focused on live broadcasting 20 fabrics, all of which are mainly light and thin and breathable. This is the first time the company has participated in the online live broadcast event of the Global Textile Network. The supporting services such as simultaneous translation and product display are very complete."
In order to more efficiently carry out procurement and supply docking and ensure the effect of fabric docking during the live broadcast, Global Textile Network and Online Textile City specially built a professional live broadcast room for this online trade fair. Three days before the exhibition (May 18-20), the exhibitor's special live broadcast period will be arranged according to the company's main product category and their respective appointment time, and will be free for exhibitors participating in this cloud exhibition.At the same time, in order to ensure the communication and exchanges between China and Vietnam are accessible, the Global Textile Network and Online Textile City also provide free online simultaneous translation.
helps textile enterprises in China Textile City to go to the cloud platform. Deeply using the cloud is one of the key points of the Global Textile Network and Online Textile City this year. Previously, the first overseas cloud docking - China-Korea Autumn and Winter Fabrics Special Session has been successfully held, which has been highly recognized by China-Korea textile enterprises. Next, the Global Textile Network and Online Textile City will also hold the Korean Exhibition and Miami Exhibition Online Fair, gradually forming the Keqiao Textile Cloud Ecosystem and promoting the sustainable development of the local textile economy. This is also in line with the development positioning of Keqiao Light Textile City in recent years, focusing on promoting a new round of coordinated development of market, industry and cities, accelerating the pace of reform and opening up, fully promoting the innovative development of Keqiao Light Textile City, and fully building the "International Textile Capital" in the new era.
