htmlOn June 23, CCTV and Kuaishou held a joint press conference in Beijing, officially announcing that the two sides have reached a strategic cooperation in broadcasting short videos for the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics event. Kuaishou officially became the right-holding broadcaster for the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics. Kuaishou Technology CEO Su Hua delivered a speech on the spot. He said that recording and sharing are Kuaishou's unchanging original intention, and being able to record the Olympic Games that the whole nation will participate in is of great significance. In 2011, Kuaishou took the lead in opening the era of short videos. Over the past ten years, Kuaishou has given people from all corners of the world the opportunity to record and share their lives, witness all aspects of social development, and gradually become a new infrastructure for the Internet. Today, Kuaishou has reached 1 billion monthly active users worldwide. People from different countries and ages, rich and diverse lifestyles are met here, interacting and blending, and its philosophy is in line with the spirit of the Olympics.
Su Hua said that the successful cooperation with the Central Station has allowed Kuaishou to explore new ways for overseas Chinese to participate in national events conveniently and quickly: In 2019, the National Day military parade pioneered multi-link live broadcasts, with a total of more than 1 billion viewers; in 2020, the Central Station's Spring Festival Gala created a new way of playing "video + likes", and the cumulative number of red envelope interactions between global audiences reached 63.9 billion, breaking the video likes record, and "watching the Spring Festival Gala with dual screens" has also become a new custom.
The strong sports atmosphere and rich "small screen" interactive experience of Kuaishou is an important prerequisite for Kuaishou to be confident in completing tasks. Su Hua introduced that Kuaishou Sports has nearly 50,000 high-quality sports creators and more than 150 million sports fans. At present, Kuaishou’s sports content covers many categories such as football, basketball, fighting, snooker, racing, extremes, and outdoors. In March this year, Kuaishou became the official live broadcast platform of CBA and the official short video platform of CBA. The total number of live broadcasts during the event reached 810 million, and the total number of live interactions was 360 million. The secondary processing of live broadcasts by users also greatly enriched the platform content and achieved very impressive results.
It is reported that in this strategic cooperation, Kuaishou will combine its own product characteristics and technical advantages to create a series of interactive gameplay to create multiple interesting scenes for users to participate in the Olympics and play the Olympics. At the same time, the platform will further optimize the event communication path, operate through multiple channels, realize full-scene penetration of Olympic content, and work with the General Office to create the most interactive and widest coverage of the Olympic Games in history.
The following is the transcript of the speech by Kuaishou CEO Su Hua:
Dear General Peng, all leaders, and media friends:
Good afternoon everyone!
Thank you to the General Office for your trust, thank you Minister Shen, General Peng and all the leaders of the General Office for your support and encouragement, and thank your media friends for your visit to the press conference. As you all know, Kuaishou has obtained the rights to video on demand and short videos for the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics, and has officially become a rights-holding broadcaster.
Recording and sharing is Kuaishou's unchanging original intention. It is of course of great significance to be able to record the Olympic Games that the whole nation has participated in. In 2011, Kuaishou took the lead in opening the era of short videos. Over the past decade, Kuaishou has given people from all corners of the world the opportunity to record and share their lives, witnessed all aspects of social development, and gradually became a new infrastructure for the Internet. In this strategic cooperation, Kuaishou will give full play to its unique advantages as the world's leading short video + live broadcast social platform, recording every shining face on the Olympics, every drop of sweat shed after doing all her strength, and every Chinese flag shining with the red struggle in the face of the global epidemic. The successful cooperation between
and the China Railway Station has given Kuaishou confidence to complete the important task of Olympic communication. During the National Day in 2019, CCTV News Kuaishou Live Room pioneered the multi-link National Day military parade live broadcast, with a total of more than 1 billion viewed it. On Kuaishou, people can participate in the new interaction of national events through Xiaohongxin's likes and a 666 comment, and express their love for the motherland; in the 2020 China Taiwan Spring Festival Gala, Kuaishou, as an exclusive interactive partner, created a new way of playing "video + likes". The cumulative number of red envelope interactions between global audiences has reached 63.9 billion, breaking the video like record, making "dual-screen viewing of the Spring Festival Gala" a new custom. Kuaishou and the Taiwan Taiwan provide new and convenient and fast ways for Chinese people to participate in national events.
The strong sports atmosphere and rich "small screen" interactive experience of the Kuaishou community also inspired us. As of the end of 2020, Kuaishou Sports had nearly 50,000 high-quality sports creators and more than 150 million sports fans. At present, Kuaishou's sports content covers many categories such as football, basketball, fighting, snooker, racing, extreme, outdoor, etc. Especially in March this year, Kuaishou became the official live broadcast platform of CBA and the official short video platform of CBA. The total number of live broadcasts during the event reached 810 million, and the total number of live interactions was 360 million. Users' secondary processing of live broadcasts has also greatly enriched the platform content and achieved very impressive results. During the Olympics, Kuaishou will also leverage its sports ecosystem advantages and launch multiple activities to achieve a new experience of watching the game with "cloud interaction" and watching while watching. During this Olympic Games, we expect to cover a total of more than 60 billion people, and we expect to cover a total of more than 500 million people.
Kuaishou has always advocated embracing every life and every love. Today, Kuaishou has 1 billion monthly active users worldwide, and people from different countries and ages, rich and diverse lifestyles are met here, interacting and blending. As the Olympic spirit advocates: mutual understanding, long-term friendship, unity and fair competition. The Olympics every four years are not their own closed barriers, but a cultural picture of the blooming and diverse styles of human society. By then, more than 7 billion people around the world will participate in the grand event. Let us cheer for the Olympics and China through the Central Station and Kuaishou! (End) [Please send a private message or send a reply within 24 hours for submissions and regional cooperation. 】
