Recently, the names of several celebrities were on the "hot search"
because they were exposed by netizens.
They have all purchased a certain brand of marriage proposal diamond rings,
. The promotional slogan of the brand of diamond rings is
. The widely circulated
"Only one person in a lifetime"
According to the leaked news, this is a netizen who used his idol's ID number to check on a certain software. He had a record of purchasing a diamond ring, but he accidentally checked it. After the news fermented, it is rumored that more than a dozen artists have been revealed to have purchased records.

Because the official brand ring has posted a message saying that men can only purchase the brand diamond ring once in their lifetime with their personal ID card, and each diamond ring has its own unique code. The encoding is also bound to the man's ID card and to the woman's name.

At the same time, the official also shows that you can query the purchase record and the name of the binding in any corner of the world or at any time.

Picture: DR Diamond Ring Official Website Because of this slogan and meaning, the brand diamond ring is now considered one of the symbols of high-quality confession between couples.

This romantic love atmosphere is naturally widely circulated, but once this atmosphere comes to idols, especially idols who do not disclose their emotional life, online public opinion and attention will quickly come. In the early morning of November 11, artists such as Yan Xujia, Song Weilong, Lu Keran, and other artists who were "in a gun" on the hot search, successively spoke out, denied buying the brand's diamond rings, and said that they would reserve the right to pursue legal responsibility, protect a clean and healthy network environment, and strictly resist the act of creating rumors and slander.



Some netizens posted their handwritten clarification statement, apologizing for the fact that they had stolen Yan Xujia's identity information and bought a ring. The netizen said that it was learned by posting information on his Moments by scalpers. At that time, he also had a try-out mentality, but he did not expect it to succeed. At the same time, the netizen also attached a series of screenshots to prove it. In the handwritten letter, the netizen solemnly expressed his apology and contacted the fan club as soon as possible, indicating that he had no malice.


was exposed about the purchase information of artists. Some netizens conducted inquiries in the name of customers. The customer service of the official website of DR Diamond Ring responded, "It is not supported to query other people's information." If you want to verify that the diamond ring purchased through formal channels, you need to log in to the mobile phone number bound by a man placing an order and enter the mini program to check the order details, but it does not mention that you need an ID number.
In addition, the customer service said that "the purchase record of DR diamond rings can be eliminated by spending 500 yuan."

Picture: Screenshot of the official website of DR diamond ring
November 11th in the evening of
DR official also issued a statement↓
said that the remarks of "spend money to unbind" are false news


According to the Tianyancha APP, the parent company of DR diamond ring is Dia Co., Ltd. (hereinafter referred to as "Dia Co., Ltd."), which was established in April 2010. It is mainly engaged in the brand operation, customized sales and R&D design of jewelry, and customized proposal diamond rings for marriage and lovers. When the
DR diamond ring brand was founded, there were already many jewelry brands in the Chinese market. As a brand promotion and differentiated competition method, DR diamond rings have developed the marketing concept of "only love one person in your life". Its official website, mini-programs and other pages show that most diamond rings of the brand are targeted at special scenarios such as proposals, marriages, anniversary, etc., and emphasize that "men can only customize one DR in their lifetime." The official website information of
DR diamond ring also shows that when purchasing the product for the first time, the purchaser is required to provide the identity ID information of the country or region where he is located. This information is used to prove his unique legal citizenship. This information is bound to the DR marriage proposal diamond ring product. The information will be encrypted and retained in the official website database. It will only accept verification queries through the official website and will not be modified for life. When the DR proposal diamond ring is required to purchase a product, the "True Love Agreement" shall be signed to voluntarily submit the name and relevant information of the product recipient to clearly state who the purchaser will give to the DR proposal diamond ring product. This information is subject to the official website verification query, and the above information cannot be modified for life.
Source: Xiaoxiang Morning News, Qilu Evening News, DR Diamond Ring Official Blog, Sina Weibo, Finance Network, etc.