Hupu December 14th News Recently, Liu Yi, Secretary-General of the Chinese Football Association, accepted an exclusive interview with the well-known business journal Forbes. In the interview, he talked about the Chinese Football Association's views and future plans for the current situation of Chinese football. He said that one of the purposes of the new salary limit policy for Chinese Super League is to stimulate local players to take the pace of studying abroad.
talks about whether the influence of the Chinese Super League can break out of China and go to the world
In terms of brand awareness and audience participation rate, the Chinese Super League has been recognized as the No. 1 league in Asia. Moreover, the Chinese Super League usually starts in March and ends in November, which happened to be in the interval period of European League , which can also fill the gap in European fans' ratings.
I think the Chinese Super League has the potential to gradually gain broadcast rights from overseas, especially the Chinese Super League is more willing to accept Asian players, just like what J League once did.
Talk about the current status of the Chinese Super League bubble
In the past 3-5 years, it is well known that the brand awareness and brand value of the Chinese Super League have increased sharply, but excessive spending has made all this off track.
Take 2019 as an example. The average spending of each club in the Chinese Super League was US$180 million. Of these US$180 million, 70-80% of them were spent on players' pockets. In terms of player salaries, nearly 70% of them are paid to foreign players.
Everyone realizes that doing so is unsustainable, it is a bubble boom and will eventually collapse.
Why restrict the direct investment of the parent company of the Chinese Super League team
First of all, (the direct investment of the parent company) hinders the club's own management, especially hinders the club from obtaining income from the market, because the direct investment of investors will keep the club in a comfortable zone and not be enterprising.
Second, it will make the club ignore community promotion, making them less willing to promote the club brand, do not tend to communicate with local fans, and do not want to take root in the club brand locally.
I think the new policy will have a huge impact on the future of Chinese professional football.
Talk about the new policy " salary cap "
"salary cap" is also applicable to local Chinese players, aiming to encourage Chinese players to study abroad, especially in Europe, to improve their skills.
The Chinese Football Association is also discussing with the Bundesliga and La Liga to select outstanding young players and prepare to send them abroad. In the past, some of these excellent young players had huge salaries in China, which became an excuse for them to not want to go abroad to fight, but now we can do it (send abroad).
China hosted the 2030 or 2034 World Cup
We still remember that in the 2008 Beijing Olympics, many cities' infrastructure, public facilities and sports venues were renovated. Therefore, hosting the World Cup will create motivation for all walks of life, especially for Chinese clubs, which will be beneficial to their business operations.
talks about World Cup qualifiers
World Cup qualifiers are crucial. If China can advance to the World Cup finals, it will give our entire country confidence to develop football and sports, and will also help the entire country to cohese.
's entry into the World Cup will start many investment projects, which will enhance the confidence of Chinese football players. Whether in the central or local governments, whether in the private or public sectors, they will pay more attention to the development of Chinese football.
(Editor: Yao Fan)
