Written by: Zhao Zhihan Ryan Chiu
The auction industry has been blowing a "shoe-shoe style" in recent years. Even the industry giants are not willing to be descendants and are busy joining the battle group, and the transactions have also hit new highs.
Recently, the rap king Kanye West was sold at the 2008 Grammy Awards for sale on Sotheby's through private procurement channels, and sold for US$1.8 million (RMB 11.5 million), which significantly left the old record and won the title of "the most expensive shoe in history".
Although this pair of buzz shoes has changed hands at a sky-high price, you all have the opportunity to own it in the future - to be precise, it has a part of it. The buyer is Rares, an emerging buckle shoes investment platform, and its main business includes splitting up shares when treating buckle shoes as stocks.
Kanye West wears this to Nike Air Yeezy attends the 2008 Green Medal Awards
Kanye West 2008 Grammy Awards Nike Air Yeezy
Auction House: Sotheby's
Buy and Selling Channel: Private Negotiation
Transaction Price: US$1,800,000
Buyer: Rares
Handling the traditional auction industry's "shoes" started around 2019. Sotheby's was co-starring Stadium Good, a famous shoe store in New York, and held 100 pairs of rare shoes online special shots, bringing "Back to the Future" Nike Mag, "Mars Shoe" Mars Yard Shoe designed by Tom Sachs, Air Jordan 4, co-branded by Eminem and Carhartt and other famous products.
These 100 pairs of buckle shoes were purchased by Canadian wealthy Miles Spencer Nadal. Among them, Nike running shoes Moon Shoes, known as the "Holy Grail of the Shoes World", set a new record for auction for blink shoes with US$437,000.
Since then, the auction industry has followed suit, and the transaction prices of buckle shoes have been rising steadily.
Nike running shoes, known as the "Holy Grail of the Shoes in the World", Moon Shoes
Jordan classic "explosive" wear Air Jordan once set a record for auction of buckle shoes. (The color photos were of poor quality at that time, and fans later used black and white photos to produce this version of the picture)
Jordan, wearing classic "popular" Jordan, once broke the record for auction of swipe shoes
From August 2020, the Air Jodan 1 used by Jordan (Michael Jordan) was auctioned online at Chics' , winning the title of "the most expensive swipe shoes in history" for US$615,000 (RMB 4.2 million).
In 1985, Jordan went to Italy to participate in an exhibition match. He smashed the rebound (Shattered Backboard) in a moment. The glass was like a rainstorm, becoming an eternal classic moment in the basketball world. At that time, he was wearing this to Air Jordan 1. The transaction price of
US$615,000 was already amazing at that time. Unexpectedly, less than a year later, Kanye West's Air Yeezy was able to significantly break the record for swipe sales with US$1.8 million (RMB 11.5 million).
Air Yeezy
Air Yeezy
Air Yeezy
Air Yeezy
Today, Yeezy is a series that brings billions of business to Adidashml3. But back to the beginning, Kanye West actually first cooperated with Nike to develop the Yeezy project.
is the Air Yeezy sold for the time, which is the prototype of Nike Yeezy's design before it was released. Nike specially customized this pair for Kanye West at that time, allowing him to wear it while performing "Hey Mama" and "Stronger" at the 50th Grammy Awards in 2008.
Although Yeezy sold a lot of money as soon as it was released, the two parties were reported to have broken up due to the issue of design dominance and sales sharing. After the contract ended, Kanye West took the Yeezy series to Adidas' arms. Seeing that the Yeezy series brings huge profits to its mortal enemies, I believe that Nike, as strong as he is, has regretted it.
Rares official website
Gerome Sapp | Rares founder and CEO O
This time, the buyer who bought Air Yeezy at a sky-high price is "Rares". I believe everyone is quite unfamiliar with this name.
Rares is an emerging shoe investment platform. The first post of Instagram was March 9 this year. According to its official website, Rares will use swipes as stocks and sell them in different shares, so that everyone can invest in the swipes market, regardless of wealth or poor.
searches the information, and the co-founder and CEO of Rares is Gerome Sapp.He was originally an American football player and played as Safety in the " Baltimore Crow " team. According to personal resume, Sapp started a business at least three times after leaving the sports world. He was engaged in environmentally friendly sportswear and KOL promotional businesses for the first two times, and Rares is his latest work.
Sotheby's has quietly developed a shoe store on its official website.
Rares successfully launched a promotional first with this Air Yeezy transaction. Will it split the share trading next?
We need to wait and see the above questions. But what is certain is that the "shoe craze" in the auction industry is believed to continue.
Taking Sotheby's as an example, it has quietly opened a buoy shoe online store on its official website. At the same time, this multinational auction house has recently established a new department, "Science and Pop Culture" (temporary translation: Ministry of Science and Pop Culture). I believe that in addition to dinosaur fossils and other scientific items, buzz shoes will also be one of the main features of popular culture.
